All Football articles – Page 9
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News briefs
Trends in football sponsorship
The total value of sponsorship across the top five leagues in 2020 stands at more than €3.3 billion, according to KPMG Football Benchmark. The report takes into account partnerships across England’s Premier League, Germany’s Bundesliga, La Liga in Spain, Italy’s Serie A and Ligue 1 in France. Regarding where the ...
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News briefs
Adidas and the Mexican Football Federation (FMF) have extended their...
Adidas and the Mexican Football Federation (FMF) have extended their long-standing partnership. Adidas will continue to be the FMF's official supplier through the 2026 Fifa World Cup, which will be played in Mexico, Canada and the U.S. The original deal between Adidas and the FMF ran from 1984 to 1990. ...
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News briefs
Adidas is reinforcing its ties with the German national football...
Adidas is reinforcing its ties with the German national football team (DFB), of which it has been the sponsor for a long time. The DFB will be training for the 2020 European Football Championship (Uefa Euro 2020) at World of Sports, Adidas' headquarters in Herzogenaurach. Preceding the announcement was a ...
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Article
Adidas and Nike back women’s football
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for girls and women from underserved communities to play football. Adidas' participation in United for Girls is part of the brand's “She Breaks Barriers” initiative to ...
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Adidas is celebrating the 25th anniversary of its Predator football...
Adidas is celebrating the 25th anniversary of its Predator football boot with three limited-edition boots and a commercial featuring Zinedine Zidane and David Beckham
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Adidas has signed multi-year sponsorships with two American football players...
Adidas has signed multi-year sponsorships with two American football players at the top-tier university level: Marquise “Hollywood” Brown of Oklahoma and Hakeem Butler of Iowa State. Both play the position of wide receiver. Butler recently debuted this year's Adizero 40 cleats and Adizero 8.0 cleats during on-field workouts and 40-yard dash trials in ...
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>Macron has become the technical sponsor of a German football...
>Macron has become the technical sponsor of a German football team, Karlsruher SC, taking the place of
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Adidas has extended its sponsorship agreement with the Scottish Football...
Adidas has extended its sponsorship agreement with the Scottish Football Association through 2022
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News briefs
Adidas has launched the Tango app for the football community,...
Adidas has launched the Tango app for the football community, and as a rallying point for participants in the Tango League, a grassroots football competition. The group said that the app became available on Sept. 3 in the U.S., the U.K., Germany, France and Spain, to help football enthusiasts ...
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News briefs
Adidas has unveiled a new multi-season partnership between its football...
Adidas has unveiled a new multi-season partnership between its football division and Gosha Rubchinskiy, the fashion maker from Moscow. The Adidas Football x Gosha Rubchinskiy collection debuted on the runway of the former Königsberg Stock Exchange in Kaliningrad, Russia on Jan. 12, at Rubchinskiy's fashion show for autumn-winter 2017/18. Adidas ...
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Article
Adidas reclaims European football market lead
Adidas claims that it has taken the lead in the European market for football shoes and that it should reach a new record turnover of €2.5 billion in the football category this year, up from €2.2 billion in 2015. This would be more than twice the sales that the company ...
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News briefs
Adidas gets a toehold in the French football team, sponsored...
Adidas gets a toehold in the French football team, sponsored by Nike, with a 10-year sponsorship control with Paul Pogba, a 22-year-old member of the team who did not have a footwear contract before. The deal is said to be valued at €40 million. Pogba is regarded as a star ...
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News briefs
Adidas has announced the release of its first laceless football...
Adidas has announced the release of its first laceless football cleat, indicating that it will help its players to control the game better than before. It will be worn by sponsored football players from Jan. 23. Lotto, which launched its first laceless football boot ten years ago, had no comment ...
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News briefs
According to recent data by Sports Marketing Surveys (SMS), football...
According to recent data by Sports Marketing Surveys (SMS), football participation in the U.K. peaks in popularity among 6-13s, with more than a third playing. From this point the percentage of participants drops steadily to 13 percent at age 18. It holds steady between 25 and 44, and finally falls ...
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Article
Adidas projects buoyant football sales
Instead of the usual glitz and football stars on a podium, the Adidas ball for the group stages of the European championship finals in 2016 was unveiled by Zinedine Zidane on his Instagram account earlier this month. The blue, white and red color design of the Beau Jeu is reminiscent ...
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Article
Adidas leads research project on recyclable football products
The Adidas Group is leading a three-year research project, Sport Infinity, to make sporting goods that can be repeatedly recycled, without any chemical adhesives or waste. Using an inexaustible super-material, they could be entirely broken down and remolded into new performance products. The project focuses on plastic-based football products, starting with ...
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Article
Adidas reports record sales in football
Adidas announced that it would “definitely achieve” its €2 billion sales target for football products in 2014, after assessing data in the run-up to and after the first 12 days of the 2014 Fifa World Cup in Brazil. The company has been gradually building demand for its shirts, boots and balls ...
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Adidas is replacing Legea as sponsor of the national football...
Adidas is replacing Legea as sponsor of the national football team of Bosnia-Herzegovina
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Adidas is ending its sponsorship of the Stocke City football...
Adidas is ending its sponsorship of the Stocke City football team in England
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Article
Adidas and Nike launch new football boots
Adidas and Nike have both launched new and innovative football boots based in the run-up to the Fifa World Cup in Brazil. Both products are based on the new knitting technology that they have already applied to their lines of running shoes, raising a dispute between them about intellectual property ...
