All Football articles – Page 6
-
News briefsNew Balance introduces its first American football cleats
Source: New Balance NB Fortress New Balance is introducing two football franchise models, the NB Prodigy and the NB Fortress, which were first revealed in April at the 2024 NFL draft in Detroit. The brand said the two models were created based on years of athlete insight ...
-
News briefsWilson opens football factory in Ohio and extends NFL partnership
According to a press release from Wilson, the National Football League (NFL) and Wilson Sporting Goods have renewed and extended their contract, naming Wilson again as the league’s official football. This partnership has lasted since 1941. As part of the multi-year extension, Wilson debuted its new factory in Ada, Ohio, ...
-
News briefsAdidas and AFA to continue partnership until 2038
The Argentinian Football Association (AFA) and Adidas have extended their long-term kit supplier contract until 2038. The brand has been Argentina’s supplier since 2001. The long-term extension means that Adidas will continue to outfit the Argentinian men’s, women’s and youth teams throughout the next four FIFA Men’s World Cups in ...
-
ArticleDawn of the connected ball
The video assistant referee (VAR) has been a part of professional football in some capacity since at least 2016, with trials going back years before, but it hit the big time at the FIFA World Cup in 2018. Now, six years later, an extended version of it has cost Belgium ...
-
News briefsSkechers and Harry Kane launch capsule collection
Harry Kane, the current captain of the English national team and center forward at FC Bayern since 2023, has launched an apparel capsule with Skechers. It is their first joint clothing collection, after Kane already acted as ambassador for Skechers’ first football boots, which were launched in Europe in September ...
-
News briefsJuventus and Fanatics sign merchandise partnership
Serie A football club Juventus and Fanatics, a digital sports platform and a global leader in licensed sports merchandise, have announced a wide-ranging partnership in e-commerce, retail, manufacturing and licensing. Fanatics will manage all aspects of Juventus’ merchandise offering worldwide. The new partnership will run until the end of the ...
-
ArticleUnisport opens first store in Germany
Unisport, an e-tailer for soccer equipment with a solid social media presence, has opened its first physical store in Germany at Neuhauser Straße 5 in Munich’s city center. Unisport has been operating a successful e-commerce platform in Germany since 2016. “We are delighted to be able to offer our German ...
-
News briefsCastore announces kit and stadium deal with Everton
Castore has announced a new multi-year deal with Everton. As the new official technical partner of the Premier League club, Castore will supply Everton high-performance playing, training and travel wear, starting from the 2024/25 season. The deal is understood to be worth two to three times more than the club’s ...
-
News briefsFIFA hit with a labor lawsuit
FIFPro Europe, the association of European footballer unions, has sued FIFA over its unilateral decisions concerning the 2025 FIFA Club World Cup, which will be held in the US. According to the complainants, this 21st edition twice adds to the workload – first in its expansion to 32 teams and ...
-
ArticlePuma continues major marketing offensive during Euro and Copa
With the second chapter of its first global brand campaign in 10 years, “Forever. Faster. - See The Game Like We Do”, Puma is launching two offshoots of the campaign this summer during UEFA Euro 2024 and the Copa América 2024, in which the company tells the story of its ...
-
News briefsMacron announces new partnership deals and renewals
Macron, the team wear and sportswear brand headquartered in Bologna, Italy, has announced a series of new and renewed agreements with clubs across Europe. Starting next season, Macron will be the new technical sponsor of FK Austria Wien, the most successful club in Austrian football history. Austria Wien was officially ...
-
News briefsR-Gol acquires Unisport to forge global football merch empire
R-Gol, backed by Innova Capital, has acquired Unisport from Nordic Capital. The merger combines R-Gol’s strong presence in Central and Eastern Europe with Unisport’s influence in Northern and Western Europe, aiming to shape a leading force in the football retail sector. With a projected combined revenue exceeding €200 million in ...
-
News briefsOneFootball teams up with Stadion to launch soccer marketplace
OneFootball has announced a new collaboration with Stadion, a London-based digital sports agency, to introduce a unique online soccer marketplace. This venture aims to integrate a personalized e-commerce platform within the OneFootball app, providing AI-powered product recommendations to fans. Set to debut this summer, the marketplace will allow fans to ...
-
News briefsLiverpool FC expands in Asia with new retail partnership in Indonesia
Liverpool FC is expanding its global retail footprint with a new partnership in Indonesia, marking another strategic move to bolster its presence in Asia. The English Premier League club has teamed up with PT Kanmo Weston Retailindo, a collaboration between Weston Corporation of Singapore and Indonesia’s Kanmo Group. The fresh ...
-
News briefsFútbol Emotion opens its first store in the Canary Islands
Spanish retailer Fútbol Emotion has opened a 700-square-meter store in Las Palmas, Gran Canaria. It is the retailer’s first store in the Canary Islands and its 25th store overall. In addition to Spain, where Fútbol Emotion has 21 stores, the chain is present in Portugal (Lisbon and Oporto) and Italy ...
-
News briefsInter Milan changes hands
Funds under the management of Oaktree Capital have swept in to take control of the Serie A football club Inter Milan. The club’s previous majority owner, Suning Holdings (headquartered in Nanjing, China), has failed to repay the outstanding balance on a loan from Oaktree that matured on May 21. That ...
-
News briefsLiverpool FC scores retail partnership in South Korea with Over the Pitch
Liverpool FC (LFC) has scored big in South Korea with its latest retail partnership with Over the Pitch, a soccer brand and design studio. This collaboration marks Liverpool’s first foray into the South Korean market. The initial phase of the partnership will see the introduction of two dedicated retail ...
-
News briefsAdidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
-
ArticleDFB Academy coaches bring German soccer to America
Germany’s football prowess is undeniable, with a rich history of success in both men’s and women’s competitions. Now, American youth players will have the opportunity to experience top-tier training under the guidance of DFB Academy Coaches, known for nurturing talents like Jamal Musiala and Florian Wirtz. The DFB Academy Coaches ...
-
News briefsUEFA opens bidding for women’s soccer gear rights
UEFA has initiated a tender process to secure rights for match balls and apparel exclusively for its women’s competitions throughout the 2025-2030 period. Included in this cycle are five editions of the UEFA Women’s Champions League, the 2029 Women’s European Championship and various age-group tournaments. The tender process will kick ...
