All Football articles – Page 6
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News briefsCastore announces kit and stadium deal with Everton
Castore has announced a new multi-year deal with Everton. As the new official technical partner of the Premier League club, Castore will supply Everton high-performance playing, training and travel wear, starting from the 2024/25 season. The deal is understood to be worth two to three times more than the club’s ...
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News briefsFIFA hit with a labor lawsuit
FIFPro Europe, the association of European footballer unions, has sued FIFA over its unilateral decisions concerning the 2025 FIFA Club World Cup, which will be held in the US. According to the complainants, this 21st edition twice adds to the workload – first in its expansion to 32 teams and ...
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ArticlePuma continues major marketing offensive during Euro and Copa
With the second chapter of its first global brand campaign in 10 years, “Forever. Faster. - See The Game Like We Do”, Puma is launching two offshoots of the campaign this summer during UEFA Euro 2024 and the Copa América 2024, in which the company tells the story of its ...
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News briefsMacron announces new partnership deals and renewals
Macron, the team wear and sportswear brand headquartered in Bologna, Italy, has announced a series of new and renewed agreements with clubs across Europe. Starting next season, Macron will be the new technical sponsor of FK Austria Wien, the most successful club in Austrian football history. Austria Wien was officially ...
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News briefsR-Gol acquires Unisport to forge global football merch empire
R-Gol, backed by Innova Capital, has acquired Unisport from Nordic Capital. The merger combines R-Gol’s strong presence in Central and Eastern Europe with Unisport’s influence in Northern and Western Europe, aiming to shape a leading force in the football retail sector. With a projected combined revenue exceeding €200 million in ...
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News briefsOneFootball teams up with Stadion to launch soccer marketplace
OneFootball has announced a new collaboration with Stadion, a London-based digital sports agency, to introduce a unique online soccer marketplace. This venture aims to integrate a personalized e-commerce platform within the OneFootball app, providing AI-powered product recommendations to fans. Set to debut this summer, the marketplace will allow fans to ...
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News briefsLiverpool FC expands in Asia with new retail partnership in Indonesia
Liverpool FC is expanding its global retail footprint with a new partnership in Indonesia, marking another strategic move to bolster its presence in Asia. The English Premier League club has teamed up with PT Kanmo Weston Retailindo, a collaboration between Weston Corporation of Singapore and Indonesia’s Kanmo Group. The fresh ...
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News briefsFútbol Emotion opens its first store in the Canary Islands
Spanish retailer Fútbol Emotion has opened a 700-square-meter store in Las Palmas, Gran Canaria. It is the retailer’s first store in the Canary Islands and its 25th store overall. In addition to Spain, where Fútbol Emotion has 21 stores, the chain is present in Portugal (Lisbon and Oporto) and Italy ...
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News briefsInter Milan changes hands
Funds under the management of Oaktree Capital have swept in to take control of the Serie A football club Inter Milan. The club’s previous majority owner, Suning Holdings (headquartered in Nanjing, China), has failed to repay the outstanding balance on a loan from Oaktree that matured on May 21. That ...
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News briefsLiverpool FC scores retail partnership in South Korea with Over the Pitch
Liverpool FC (LFC) has scored big in South Korea with its latest retail partnership with Over the Pitch, a soccer brand and design studio. This collaboration marks Liverpool’s first foray into the South Korean market. The initial phase of the partnership will see the introduction of two dedicated retail ...
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News briefsAdidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
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ArticleDFB Academy coaches bring German soccer to America
Germany’s football prowess is undeniable, with a rich history of success in both men’s and women’s competitions. Now, American youth players will have the opportunity to experience top-tier training under the guidance of DFB Academy Coaches, known for nurturing talents like Jamal Musiala and Florian Wirtz. The DFB Academy Coaches ...
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News briefsUEFA opens bidding for women’s soccer gear rights
UEFA has initiated a tender process to secure rights for match balls and apparel exclusively for its women’s competitions throughout the 2025-2030 period. Included in this cycle are five editions of the UEFA Women’s Champions League, the 2029 Women’s European Championship and various age-group tournaments. The tender process will kick ...
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News briefsGermany’s kit controversy: Adidas halts jersey customization
Once again, Germany is embroiled in a debate over its national football team’s kit. This time it’s about the back numbers.
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News briefsAliExpress first exclusive e-commerce partner of UEFA Euro 2024
AliExpress, the business-to-consumer online marketplace launched in 2010 by Alibaba International Digital Commerce Group, has become the first e-commerce platform as an exclusive official global sponsor of UEFA Euro 2024 in Germany. The marketplace said it invests millions of Euros in discounts, deals, and engagement during the championships. It will ...
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News briefsPuma unveils 2024 national team kits with sustainability at the core
Source: Puma Puma has launched its latest National Team Home and Away kits for 2024, showcasing designs that pay homage to each nation’s heritage. The Authentic versions boast Puma’s Ultraweave technology, while the replica jerseys are crafted using Puma’s Re:Fibre recycling innovation. Re:Fibre represents Puma’s commitment to ...
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ArticleDFB’s strategic shift: Adidas to Nike, redefining football apparel’s future
Explore the impact of the DFB’s strategic move to change the supplier and the reactions it sparked.
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News briefsCastore secures exclusive Umbro Pro Team license
Castore has just finalized an exclusive deal with Umbro licensee GL Dameck (DLG), granting them the coveted Umbro Professional Team Sports sub-license. This strategic move extends Castore’s reach into the UK, Germany, Austria, Switzerland, Belgium, Netherlands and Denmark, marking a significant milestone in their expansion. With a recent investment round ...
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ArticleAdidas has revealed seven kits for Euro 2024, inspired by Tintin, tartan and carnation
Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs. Each jersey is meticulously crafted to instill a ...
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News briefsSee all Adidas kits for Copa America
Adidas has revealed the latest lineup of technical performance kits for five football teams ahead of Copa America. Today marks the unveiling of the home and away jerseys for Argentina, Chile, Colombia, Mexico, and Peru, offering fans and players a glimpse of the attire they’ll don this summer. This release ...
