All Google articles – Page 2
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News briefsGoogle sponsors German women’s football team
Google has signed a three-year deal with the German Football Association (DFB) that makes it the official sponsor of the national women’s team with its Google Pixel brand. The agreement includes LED advertising at national games and visibility on interview and press conference backdrops. The team and individual players will ...
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ArticleGoogle tests product search optimization with generative AI
In a test, Google is using next-generation artificial intelligence (AI) to help consumers find products online. The pilot is currently underway in Search Labs, Google’s program where consumers can sign up to test new products and ideas the company is working on. Participants can try out some early-stage experiments and ...
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ArticleWhat if the metaverse settled for something simple?
BitNile Metaverse says that its metaverse at BitNile.com has surpassed 500,000 “active users” in the month since it opened its “early-access phase.” Question is, why should we care? After all, a single metaverse like Roblox – which, as our readers might recall, has deals with Nike, Adidas, H&M and FIFA ...
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News briefsYouTube expands e-commerce features
YouTube is to introduce shopping features to its video feature “Shorts” service, according to Reuters. The streaming service is also testing new commission schemes for influencers who sell products through links in videos. The feature is initially being tested with eligible creators in the U.S. and will allow them to ...
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News briefsLaureus 2022 Sport for Good Index released
Laureus, the global organization that celebrates sporting excellence and the power of sport to transform the lives of children and young people, has unveiled the second edition of the Laureus Sport for Good Index. The Index, developed in partnership with sports media and events company SportsPro, highlights the brands that ...
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ArticleGoogle debuts Fitbit-enabled smartwatch
Google is releasing, under the Pixel brand, its “first full-featured premium smartwatch.” The point of interest for the sports industry is the watch’s “deep integration with Fitbit,” with “on-device machine learning and deep optimization down to the processor level.” In short, Google has combined a wrist-worn, internet-connected computer with an ...
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News briefs
Fourth country rules that Google Analytics runs afoul of EU law
The Danish Data Protection Agency has determined that the operations of Google Analytics are unlawful in Denmark without “the implementation of supplementary measures in addition to the settings provided by Google.” At issue is the protections on consumer data collected in Europe for dispatch to the U.S. As the agency ...
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News briefsPolar's GoFit monitors now compatible with Chromebook
Polar Electro’s GoFit app is now compatible with the Google Chromebook. The app is designed to help physical education teachers evaluate student effort in real time – by monitoring heart rates and how they measure up against heart-rate targets, for example. It also awards badges for student effort. The app ...
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News briefs
Google becomes FIBA’s first global partner of women’s basketball
The International Basketball Federation (FIBA) has announced Google as the first-ever global partner of Women’s Basketball and the FIBA Women’s Basketball World Cup. The partnership will debut with the FIBA Women’s Basketball World Cup in Sydney on Sep. 22, where the technology giant will be the exclusive presenter of the ...
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ArticleGoogle installs seamless shopping with new Shopify tool on Youtube
By installing a new Shopify connection on Youtube, the internet company is expanding the business opportunities for content creators, like influencers and brands. Up to now, Youtube creators were able to promote and sell products in live videos on Youtube – but for the purchase transaction, a change of platforms ...
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News briefsWSJ Report: Peloton pursuing minority investor
Some two months after announcing massive business changes and days before reporting its first-quarter results on May 10, Peloton Interactive is reportedly looking for a suitor to a minority stake of 15 percent in the fitness company that is now headed by former Netflix and Spotify executive Barry McCarthy. The ...
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News briefsNike temporarily halts e-commerce in Russia
As reported by the Portland Business Journal, Nike has temporarily halted sales through its Russian website and app, stating that the company “cannot guarantee delivery of goods to customers in Russia.” The news came after major logistics companies such as UPS and FedEx announced they would temporarily suspend their services ...
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News briefs
Google develops geographic fiber-tracking tool
Google has added a tool to its Google Earth Engine to gauge fibers by their geographic effects on the environment (air pollution, biodiversity, greenhouse gas emissions, effects on forestry, water use, etc.) and thereby guide textile brands to reduce the carbon emissions of their raw materials procurement. Developed in partnership ...
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News briefs
EU opens anti-trust probe into Google’s online advertising tech
The European Commission said it has opened a formal anti-trust investigation to assess whether Google has violated EU competition rules by favoring its own online display advertising technology services in the so called “ad tech” supply chain to the detriment of competing providers of advertising technology services, advertisers and online ...
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ArticleGoogle is fined €220m in France over its ad auction processes
France’s Competition Authority (Autorité de la Concurrence) has fined Google €220 million for “having abused its dominance of the ad-server market with respect to publishers of websites and mobile applications.” The authority calls this “the world’s first ruling on the complex algorithmic auction processes by which online ‘display’ advertising functions.”
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News briefs
Google to open in NYC its first permanent retail store
Google is opening its first permanent retail store this summer at the company’s Chelsea campus in New York City, which is already home to many of Google’s 11,000-plus NYC employees. Google has not announced a date for the opening. The store will sell a variety of products, from Pixel phones ...
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News briefs
Nike leads sports in Brand Finance’s top 500
At number 47, Nike is the most valuable sports brand in Brand Finance’s top 500 for 2021. In fact, it is the only sports brand to break the top 100. The second brand in sports, at number 126, is Adidas. Only one other sports brand made it to the list, ...
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Article
Google probed again by the EU
Google is under dual investigations in the European Union for allegedly abusive practices in its advertising business. This month, according to Reuters, anti-trust regulators for the EU have sent to a number of advertisers a 13-page questionnaire regarding the “Include Google Display Network” default setting for search campaigns on Google ...
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Article
Google says it has closed Fitbit’s takeover
In a post on its blog, Google announced on Jan. 14 the closing of its acquisition of Fitbit, which has thus been delisted from the New York Stock Exchange. The announcement was timed to follow a deadline of Jan. 13 that the U.S. Justice Department had set for its approval ...
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News briefs
Spy+ takes the contactless try-on to a new level
Spy+ is using Google’s Image Swirl and QR-code scanning to enable customers to try on snow goggles without ever touching them. The American action sports eyewear company, which was recently acquired by Bollé Brands, says the combination “overcomes the largest barriers to retail sales in the current shopping environment”: namely, ...
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