All Hoka articles – Page 3
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ArticleDeckers publishes latest ESG report
Deckers Brands, owner of a portfolio of brands including Ugg, Hoka, Teva, Sanuk and Koolaburra, has published its Corporate Responsibility and Sustainability Report called Creating Change for the 2023 financial year. The report builds on the progress the company has made towards its sustainable development goals in the areas of ...
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ArticleDeckers raises full-year guidance again on continued strength from Hoka, Ugg gains
Bolstered by sales contribution from its Ugg brand and continued momentum in its Hoka business, Deckers Brands generated a 76 percent increase in Q2 operating income to $224.6 million on nearly 25 percent total net sales growth to $1.09 billion for the three months ended Sept. 30. Net income was ...
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AnalysisMarket Analysis: The athletic footwear market 2022
Our annual summary of the athletic footwear market brings you the global revenue of 25 companies and compares how 2022 shaped up against 2021.
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ArticleHoka paces Deckers in Q1, company lifts FY guidance
Deckers Brands, intent on growing both its direct-to-consumer and international businesses in the months ahead, generated a 42 percent increase in Q1/24 net income to $63.6 million versus 44.8 million for the three months ended June 30. Operating income was 26 percent higher year-over-year at $70.7 million. Total net sales ...
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ArticleHoka expands Fly Human Fly platform for new global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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ArticleHoka sales up 20% in FY24, further supporting Deckers’ growth
Deckers Brands expects Hoka will continue to lead sales growth in the current financial year, forecasting the brand will see a 20 percent increase in its top line after a 58.5 percent jump in the financial year that ended March 31. The majority of Hoka’s growth is expected to come ...
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ArticleFoot Locker lowers full-year outlook on “challenging backdrop”
Foot Locker, after reporting a 73 percent drop in Q1 operating income to $61 million and an 11.4 percent decline in total sales to $1,927 million for the period ended April 29, dialed back its FY23 outlook for revenues, comp sales and gross margin for the 12 months. The news ...
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News briefsHoka launches kids’ footwear
Source: Hoka Hoka Youth Collection Hoka, a division of Deckers Brands, has launched its first-ever footwear collection for children. Designed specifically for young athletes, the “Youth” collection features kid-friendly features, an optimal fit and Hoka’s signature technologies found in its adult products. “You’ll find 100 percent Hoka ...
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AnalysisAnalysis: Sporting Goods Scorecard Q4 2022 – The top performers by sales and profit
Our Q4 Scorecard includes the revenue and profit development of 48 major sporting goods companies.
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News briefsSecond expansion of ANWR Ordercenter O1 starts, to be opened next year
The ANWR Group is expanding its Ordercenter O1 in Mainhausen with a second extension building, thus manifesting its claim to expand the campus from a regional order location to a European marketplace. With the commissioning of the new site (planned to open in April 2024), more than 90 manufacturers will ...
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ArticleDeckers raises sales and earnings guidance after better-than-expected Q3
Deckers Brands raised its sales and earnings guidance for the full financial year after revenues in Q3 beat expectations for top line
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ArticleStockX broke records in 2022, reveals most traded and fastest growing brands
In a new report, Detroit-based resale platform StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index 2023 – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers and 40 ...
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Infographics & DataThe international outdoor footwear market 2021
This exclusive, yearly analysis includes the market size as well as revenues, market shares and growth for the leading outdoor footwear brands for 2021 and 2020.
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ArticleDeckers: Hoka is more than a running brand
Deckers Brands believes its Hoka brand, already wildly successful, has plenty of upsides ahead as a head-to-toe brand serving running, trail and hiking consumers worldwide like rivals Salomon and VF Corp.’s North Face, and less like running-centric Brooks. “We are re-looking at our category approach,” proclaimed Dave Powers, president ...
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News briefsGo Sport opens new Paris store “La Salle de Sport”
Less than one year after the acquisition of Go Sport by Hermione People & Brands for one symbolic Euro from Rallye, the company has opened its first new store in Paris. The new, 1,700-square-meter ‘La Salle de Sport’ (the gym) retail concept at Boulevard de la Madeleine in the heart ...
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ArticleFoot Locker lowers FY22 outlook slightly, but stock soars on CEO hire
U.S. retail chain Foot Locker, which operates 630 doors across Europe, has modified its FY22 outlook downward due to likely additional pressures on its H2 business. But the revision, coupled with a 9 percent decline in second-quarter sales and a 76 percent drop in Ebit for the period ended July ...
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ArticleHoka hits new heights, aims for more
Deckers Brands is working to further enhance Hoka’s escalating sales trajectory and increase its brand awareness with a new “Fly Human, Fly” global marketing campaign, additional expansion outside the U.S. and a broader product reach that will tap into the trail, hike, walking, and lifestyle segments desired by key age ...
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News briefsHoka with new global marketing campaign
Hoka, a division of Deckers Brands, is launching a new global brand platform, Fly Human Fly. With the brand’s most comprehensive globally integrated marketing campaign to date, Hoka invites runners of all abilities to experience running as a place of joy, optimism and unlimited possibilities. Fly Human Fly is designed ...
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News briefsDeckers appoints Angela Ogbechie to the new role of chief supply chain officer
Deckers Brands, the owner of Hoka, Teva and other brands, has announced the promotion of Angela Ogbechie to the newly created chief supply chain officer role, effective June 24. Ogbechie has held various operational roles at Deckers since 2008 and served most recently as senior vice-president of global operations and ...
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ArticleDeckers’ revenues top $3 billion for first time, Hoka set to surpass $1 billion
In an exceptional display of corporate resilience and growth, Deckers has announced a record-breaking revenue topping $3 billion. In the spotlight is the Hoka brand, which has not only contributed significantly to this success but is also on track to surpass a significant milestone of $1 billion in sales.
