All Hoka articles – Page 3
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News briefs
Hoka will hold footraces to highlight its new sneaker
Hoka One One has launched the Carbon X 2, described as a new “lightweight and propulsive” running shoe. To celebrate the launch, the brand will be sponsoring, under the name Project Carbon X 2, a series of 100K footraces in the U.S. and Japan, in an attempt to break the ...
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Article
Hoka’s momentum shows no signs of slowing
Once again Hoka One One posted very strong results, helping Deckers Brands grow in its second fiscal quarter ended on June 30. Despite headwinds from Covid-19, the group’s sales progressed by 15.0 percent from the same period last year to reach a new quarterly record of $623.5 million, with ...
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News briefs
Hoka signs four-year extension of its deal with NAZ
Hoka One One has signed a four-year deal with the Northern Arizona (NAZ) Elite distance-running team. The deal, which takes effect on Jan. 1, will cover the members of the club and boost its “coaching resources,” enabling it to provide health insurance to the athletes for the first time. It ...
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Article
Hoka One One’s momentum saves Deckers Brands’ quarter
Despite headwinds from Covid-19, and a 10 percent decline for Ugg, robust sales at Hoka One One helped Deckers Brands grow in its first fiscal quarter ended on June 30. They progressed by 2.3 percent from the same period last year to $283.2 million, or by 2.8 percent in constant ...
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Article
Brands signal their stance on racism as U.S. cities burn
The videotaped death on May 25 of George Floyd, a 46-year-old black man, at the hands of white police officers in Minneapolis, Minnesota, has served both as a rallying cry for peaceful protests there and in other parts of the world as well as a pretext for riots across the ...
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Article
UYN and others make masks and do more for Covid-19
Trerè Innovation, the Italian knitter of functional garments sold under the new UYN brand name – which stands for “Unleash Your Nature” – has converted its factory in northern Italy to make 10,000 face masks per day, while gearing up gradually for a re-start of the full production process at ...
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News briefs
Hoka adds apparel
Hoka One One, the fast-growing running footwear label of Deckers Brands, is launching its first apparel line for runners, walkers, fitness enthusiasts and outdoor adventurers. The 27-piece collection for men and women will be available only online at the brand’s websites, including hokaoneone.com and hokaoneone.eu. More in The Outdoor Industry ...
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News briefs
Growing Hoka One One moves into apparel
Hoka One One, the fast-growing running footwear label of Deckers Brands, is launching its first apparel line for runners, walkers, fitness enthusiasts and outdoor adventurers. For the moment, the 27-piece collection for men and women will only be available online at the brand’s American website, hokaoneone.com. Twenty items are also ...
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