All Hoka articles – Page 2
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ArticleFoot Locker lowers FY22 outlook slightly, but stock soars on CEO hire
U.S. retail chain Foot Locker, which operates 630 doors across Europe, has modified its FY22 outlook downward due to likely additional pressures on its H2 business. But the revision, coupled with a 9 percent decline in second-quarter sales and a 76 percent drop in Ebit for the period ended July ...
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ArticleHoka hits new heights, aims for more
Deckers Brands is working to further enhance Hoka’s escalating sales trajectory and increase its brand awareness with a new “Fly Human, Fly” global marketing campaign, additional expansion outside the U.S. and a broader product reach that will tap into the trail, hike, walking, and lifestyle segments desired by key age ...
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News briefsHoka with new global marketing campaign
Hoka, a division of Deckers Brands, is launching a new global brand platform, Fly Human Fly. With the brand’s most comprehensive globally integrated marketing campaign to date, Hoka invites runners of all abilities to experience running as a place of joy, optimism and unlimited possibilities. Fly Human Fly is designed ...
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News briefsDeckers appoints Angela Ogbechie to the new role of chief supply chain officer
Deckers Brands, the owner of Hoka, Teva and other brands, has announced the promotion of Angela Ogbechie to the newly created chief supply chain officer role, effective June 24. Ogbechie has held various operational roles at Deckers since 2008 and served most recently as senior vice-president of global operations and ...
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ArticleDeckers’ revenues top $3 billion for first time, Hoka set to surpass $1 billion
In an exceptional display of corporate resilience and growth, Deckers has announced a record-breaking revenue topping $3 billion. In the spotlight is the Hoka brand, which has not only contributed significantly to this success but is also on track to surpass a significant milestone of $1 billion in sales.
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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News briefsHoka and Boston streetwear boutique unveil footwear capsule
Hoka, a division of Deckers Brands, has entered a collaboration with Boston-based streetwear boutique Bodega, resulting in a limited-edition line combining outdoor performance technology with urban-inspired streetwear design. The capsule includes two items: a special edition Kaha Low GTX trail hiker and the Ora Recovery Slide, available now exclusively at ...
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News briefsNew global store concept for Hoka launched in Asia
Green Room, an experimental design agency based in Birmingham, has partnered with footwear and apparel brand Hoka to develop a new global store concept that has been launched first in China and Southeast Asia. The partnership has developed a community-focused retail concept that will be rolled out in multiple locations ...
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ArticleDeckers sees 19-20% growth for its fiscal year
Deckers Brands, the parent company of Ugg, Hokaand other brands, is currently forecasting revenues of $3.03-3.06 billion for the full financial year ending March 31, indicating a growth of between 19 and 20 percent. It expects to book a gross margin of less than 51.5 percent for the year, leading ...
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News briefs
Hoka collaborates with Moncler
Hoka (formerly called Hoka One One) has collaborated with the outdoor apparel brand Moncler to produce a limited edition of its Mafate Speed 2 trail running shoe. The Mafate S is designed for both mountains and, thanks to the addition of reflectors, city streets. The outsole is made of Vibram ...
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News briefs
Nike, Asics have the fastest carbon-plated shoes, study says
Did Eliud Kipchoge get a boost from his sneakers on his sub-two-hour marathon? It appears so, and Nike and Asics might have the fastest distance-running shoes on the market. Researchers at Stephen F. Austin State University in Nacogdoches, Texas, have compared the “running economy” – best conversion of energy to ...
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Infographics & DataThe largest athletic footwear brands 2020
This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Hoka opens its first physical retail stores
Hoka One One is opening its first retail shops, in New York and Los Angeles, after introducing its first lines of running apparel. The two pop-up stores are expected to stay open through December. The 185-square-meter store in NYC is located in the Flatiron district, at 142 Fifth Avenue. The ...
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ArticleHoka drives Deckers’ growth in Q1, overtaking Ugg
Deckers Brands reported a first-quarter revenue increase of 78.2 percent to $504.7 million, leading to net earnings of $51.5 million against a loss of $6.9 million for the same period of last year. The company has raised its outlook and now expects net earnings of around $415 million for the ...
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News briefs
Hoka One One strengthens its product team
Hoka One One has announced Evie Moe and Matt Rask as new senior members of its product team. Moe has been hired as the brand’s first senior director of apparel. Hoka’s apparel division was launched in March 2020, and it is growing rapidly. Most recently, Moe served as the vice-president ...
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News briefs
Hoka One One appoints a global creative agency
Hoka One One has appointed FCB, a company based in San Francisco, as its first global creative agency of record, with a plan to launch its first global campaign in 2022 . FCB, which stands for Foote, Cone & Bending, was elected by Adweek as Global Agency of the Year ...
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News briefsHoka appoints marketing executives
Hoka One One has appointed Norma Delaney as vice president of global brand marketing. Hoka has been a client for Delaney’s through her approximately four-year-old firm, Delaney Brand Consulting. She has in fact made a career of brand marketing, starting at Keds and Sperry, when it was a division of ...
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ArticleDeckers projects sales of over $1 bn for Hoka
Deckers Brands’ sales growth gained momentum in the fiscal fourth quarter, led by the continued global expansion of Hoka One One and a strong showing at its core Ugg brand. In the three months ended March 31, the group’s revenues increased by 49.7 percent to $561.2 million and were up ...
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News briefs
Hoka One One expands its EMEA roster of athletes
Hoka One One has announced the addition of several athletes to its elite team in the EMEA region. For 2021, the brand is welcoming Hayley Carruthers (road running), Jonathan Davies (track), Lucy Hall (thriathlon), Jessica Judd (track), Khahisa Mhlanga (track) and Carla Molinaro (ultra), among others. The brand has signed ...
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ArticleHoka’s 52.1% increase helps lift Deckers’ sales
Deckers Brands’ sales surged in the third financial quarter ended Dec. 31, 2020, boosted by demand for Ugg and the continued global expansion of Hoka One One. Despite headwinds from Covid-19, the group’s sales progressed by 14.8 percent from the same period last year to a record $1,078 million, with ...
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