All Hoka articles
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ArticleBrooks Running posts ninth consecutive quarter of double-digit growth
Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.
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ArticleDeckers grows 9% in Q2 as Hoka outperforms Ugg
Deckers Q2 revenue up 9 percent to $1.43 billion, driven by Hoka growth and global expansion.
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ArticleTracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
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ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
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ArticleTeen survey finds On outranks Hoka
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
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ArticleNew running brand collaboration set to follow Puma x Saysky tie-up
Hoka has unveiled a collaboration with Swedish running label Unna on a limited-edition reimagining of the Speedgoat 2.
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News briefsHoka opens first German flagship store
The US performance footwear brand has entered the German retail market with a Berlin flagship location designed to blend innovation and community.
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ArticleSportsShoes.com posts record £93.3m revenue
The UK-based online running and outdoor retailer reported record turnover, stronger earnings and over 670,000 new customers in FY2025.
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ArticleHoka drives Deckers Q1 growth
The US group reports strong first-quarter gains led by key brands, with global growth outlook on track.
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News briefsHoka’s new global campaign is all about community
The new “Together We Fly Higher” campaign explores the power of shared progress in running.
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in 2024
Annual profitability increased by 14.6 percent in 2024. Find out more in our latest scorecard.
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WebinarWatch now: Decoding China’s sports footwear e-commerce market 2024–25
This SGI Expert Talk with Hot Pot China explores key trends, platform dynamics, and brand strategies that are reshaping the premium sports footwear category in e-commerce in 2024–25.
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Market ReportsExclusive data: How chinese consumers shop for sports footwear online
Explore key insights from the 2024–25 China Sports Footwear Ecomm Report, including platform shifts, premiumisation trends, and brand strategies from Nike, Anta and Hoka One.
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ArticleFoot Locker reports Q1 loss as ‘soft’ Europe drags down comparable sales
Two weeks after entering into a definitive merger agreement with Dick’s Sporting Goods, Foot Locker formally reported results for the period ended May 3.
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ArticleTopsports International’s FY operating profit sinks by 43%
Topsports’ annual operating profit slipped by 43 percent to 1,529.7-million-yuan renminbi (€194.8m).
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News briefsHoka opens its first store in Vietnam
The store is located in the center of Ho Chi Minh City and is a partnership with distributor CBS.
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ArticleFoot Locker’s sales rose 2.6% in Q4, modest growth forecast for FY25
The group will do another 300 store refreshes (following 400 in 2024) and 80 additional “Reimagined” doors.
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News briefsHoka opens up a pop-up in East London
Hoka, the Deckers running brand, opens up a convenience pop-up store with all running essentials in East London.
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ArticleAfter strong fiscal Q3, Deckers Brands raise full-year guidance
Ugg and especially Hoka posted significant increases in sales.
