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France returns the world’s leading ski destination
Visits rose 2.4 percent year on year, putting France ahead of Austria at 53.7 million and the US at 52.6 million.
61° becomes apparel partner of Dutch skating federation
All Dutch national skating teams switch to 361°, with short track first in Vancouver and long track following in Beijing.
Gymshark goes celebrity for the first time
From a Birmingham garage to customers in over 200 countries, Gymshark brings in Megan Thee Stallion on a multi-year deal.
YKK’s Cycle of Goodness meets the circular economy
YKK’s integrated report starts from founder Tadao Yoshida’s creed and ends with zippers built for recycling and repair.
TruGolf brings blockchain into the golf simulator boom
The golf simulator maker bought the Canadian blockchain firm as US simulator play reaches 8.1 million people
Head rebuilds US leadership ski team
Matteo Murer joins from Tecnica Group to run Head’s global ski boot unit, and Frank Shine is hired as a marketing consultant.
JD Sports to replace a second top board role in months
A new Chair in September, a new Senior Independent Director to follow: JD Sports is renewing both top independent board roles.
Performance Days Munich: 3 halls making the invisible visible
From a sell-out wool crewneck to the debut of the Cellulose Forum, here’s what the trade show revealed about bio-based materials and the industry’s ability to talk about them.
Garmin takes its fitness model to the MARQ line
The third-generation MARQ adds an ECG app and training metrics, and ties its inReach and golf features to paid subscriptions.
LTA commits £1.6m to British university tennis and padel
Funding of £1.6 million (€1.9m) runs to 2029 and grows the partner network from 32 to 50 universities.
Oura launches ‘Wear Your Best Life’ campaign
Profitable results give Oura room to wait for better markets, and it is using the time to run more campaigns.
Policy, participation & prosperity: webinar with WFSGI
Discover the first-ever economic assessment of our industry in this free webinar in partnership with WFSGI
361 Degrees Q3 2026 retail growth slows again
Core and Kids store sales rose at a mid single-digit rate and e-commerce at a mid-to-high one, all below Q2 levels.
Under Armour shows Rebel Daughter range in Shanghai
Martial arts, dance and good-luck symbols: Rebel Daughter, Under Armour’s collection with Feng Chen Wang, is due in Singapore later this year
J.P. Morgan upgrades VF on outdoor growth
The bank now sees Altra, Timberland and The North Face driving VF, with growth that could outpace its own forecasts.
Women’s golf apparel in China: three growth drivers
For China’s women, what they buy when they buy golf apparel is not golf wear. It is old money, Ivy League style and belonging.
Intersport Austria logs record year
Winter gear, e-bikes and a 35 percent jump online lift domestic sales to €690 million after rival Hervis changed hands.
The PUMA Speedcat revival runs on a K-pop world star
Three BLACKPINK members now work with rival sportswear brands. PUMA puts Rosé on two Speedcat releases in a week.
Authentic Brands Group names Lark-Marie Antón CCO
The former USA Today Co. communications chief reports to CEO Matt Maddox and joins the Executive Committee.
Salomon courts women through color
The new capsule with FP Movement is a small release aimed at a big shift: women are reshaping who buys Salomon’s sneakers.
Altra’s Legacy Team promotes lifelong running
Four veterans aged 75 to 85, with a combined age of 321, front the footwear brand’s case for running as a lifelong habit.
Ciele Athletics designs for runners after dark
The Montreal brand adds new caps, tops and tights to a reflective capsule that debuted in autumn 2025.
FESI sets priorities for EU physical HEPA review
A decade after the 2013 framework, FESI says too few Europeans move enough and many national commitments never left paper.
ROICA V550 stretch fabrics on show in Munich
Italian sportswear knitters lead the booth, from cycling grip fabrics to Merino base layers.
Ilia Topuria takes Montirex from the gym to the office
A household name in Spain, the MMA champion fronts a capsule for work and training. Behind it sits a £129.3 million UK brand.
Solestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
Textile recycling: The next challenge is scaling up
In recent years, the textile recycling industry has focused primarily on technological development.
Circular sportswear: matching construction to recovery
Designing sportswear for a circular economy includes deciding who prepares garments for recycling. LaMunt asks owners to remove zips and trims; Arc’teryx assigns disassembly to ReBIRD.
Fred Perry named Davis Cup official apparel partner
The multi-year deal starts at the 2026 Final 8 in Bologna in November, with Fred Perry supplying officials and ball kids.
Lacoste brings back Guibert, the CEO it replaced
Éric Vallat exits; Thierry Guibert now runs both Lacoste and its Swiss parent, Maus Frères, according to Reuters.
Decathlon presents 10 Innovation Awards nominees
A shoe sensor measures cushioning wear, while a basketball concept allows its cover to be replaced without discarding the core.
Adidas CEO outlines China growth plan in Shanghai
In Bjørn Gulden’s account, Shanghai-led design and a locally chosen headquarters site help adidas keep pace in China.
The challenger meets the giant: Distance and Asics
ASICS and French retailer Distance launch a first collection inspired by Iten, Kenya, where Distance runs a social enterprise.
Eurobarometer: activity gains sit in gyms and commutes
The sixth edition of the EU survey also shows 38 percent exercising several times a week, up from 32 percent in 2022.
Salomon puts its strategy chief on the Executive Board
Katharina Bahde, who joined in 2024, becomes Vice President and takes a seat on the Executive Board.
“The industry is caught in a supply-demand deadlock”
Evan Wiener, senior advisor at ReHubs, explains what brands can do to advance the circular economy beyond pilot projects.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
London Marathon earns platinum sustainability rating
It is the first road race at the top ABW level and the fifth event overall, after Oslo, Zurich, Glasgow and Tokyo.
Fashion for Good launches Cotton Reloop Matrix
Fashion for Good’s new project tests recycled cotton yarns against real brand specifications, in labs and in mills.
Sporting goods brands join Microfiber Action Alliance
Nike, Patagonia, Under Armour, Lululemon, REI Co-op and Cotopaxi are founding members, convened by The Nature Conservancy.
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