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Paddletek buys pickleball paddle maker PIKKL
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
Anta brand growth stalls as CEO exits
Anta brand’s Q2 growth trails group peers, reinforcing the case behind Xu Yang’s exit
Joma to sponsor Fetri’s Hyatlón, federation cousin to Hyrox
Puma’s exclusive Hyrox lock is pushing rival sponsors toward federations building their own version of the sport.
Onitsuka Tiger’s Tokyo flagship fuses Japan and Italy
Marble from Siena, black terrazzo, a facade in Tiger-Yellow: the brand’s biggest store reads like a Milan-Tokyo design dialogue.
Anta brand CEO Xu Yang resigns
Anta Sports Products confirms Xu Yang has resigned as CEO of its namesake brand; Lai Shixian named interim CEO.
Foot Locker’s US walls get a new brand: Salomon
The retailer trimmed its footwear wall by 30% this year. Now it plans to grow it again, selectively.
MAP Active Buys Sports Direct Malaysia
With the rupiah under pressure and domestic retail sluggish, MAP Active’s Malaysia buy reads as earnings diversification.
No forecast for FY27: Frasers continues its acquisition spree
The British retail and investment group is reshaping its business as retail profit rises 22 percent.
Nike and PSG to renew deal early, report says
Nike is reportedly paying more for the one line it just called underperforming.
Nike’s refund check has arrived. The growth story hasn’t.
Nike has recovered nearly all of its $986 million tariff refund, but the cash windfall does little to answer lingering questions about growth, China and the progress of its turnaround.
Alo Yoga picks luxury streets for German stores
Five cities, one flagship-led rollout, timed to Lululemon’s leadership handover and Vuori’s caution
Decathlon fits 700 stores with digital price labels
The retailer, just named France’s most attractive brand, is now Vusion’s most global customer.
Teva lets athletes co-design a shoe for the first time
Folding sponsored athletes into product development, not just marketing, is Teva’s answer to a crowded trail category.
Messi and Adidas: 20 Years to El Último Tango
As Argentina returns to the World Cup final, Adidas and Messi celebrate a partnership two decades in the making.
Skechers builds a motel to pitch itself to football
A brand still associated with comfort footwear is making its case to football not with performance claims, but with a fictional roadside motel and a World Cup-sized cast.
lululemon's Hamilton series debuts with a golf lesson
lululemon’s debut ‘Rest Day’ episode has Hamilton taking a golf lesson from PGA pro Min Woo Lee, with golf apparel on display.
Premier Padel names Fanatics master licensee in retail deal
Padel’s biggest tour just got a retail partner used to running NFL and NBA merchandise.
A treadmill that costs as much as designer furniture
NordicTrack’s $15,000 Ultra 1 is priced to rival high-end furniture, not just other treadmills, and three design juries agree.
Strava’s bigger platform play
Three launches in five weeks - hiking, racing and rewards - reveal a much bigger ambition behind the update notes.
UK tennis body LTA turns to VC firm Redrice for growth
The tie-up will target innovations in facilities, technology and player pathways in tennis and padel.
Who will kick this ball in New York?
Spain, France, England and Argentina are down to four. adidas has already revealed the ball waiting for Sunday’s finalists.
Alpes 2030 finally makes 50-50 more than a slogan
For the first time, Winter Games quotas will be split evenly between men and women, the IOC confirms.
YKK extends circularity into premium zipper line
The EXCELLA concept follows YKK’s existing recycled-polyester zipper line into a new, higher-visibility application.
Mizuno enters esports with athlete-led gaming gear
Mizuno is applying decades of sports-conditioning expertise to a category built around sitting athletes.
Impact of sports: Sporting Goods brands are missing their biggest opportunity
Stop treating social purpose as a campaign. Start anchoring it in the company’s own objectives, says the MD of the Laureus Sport for Good Foundation Germany, Austria in our interview.
Why sport could be one of the most important social policy tools
The Sporting Goods industry generates billions in annual revenue, but according to FESI its most important contribution may be one that never shows up in trade statistics.
Helping people feel better is becoming the sports industry’s greatest growth opportunity
Brand strategist Fredrik Ekström argues that the sports and outdoor industry’s greatest growth opportunity lies not in helping existing consumers perform better, but in helping millions of new consumers feel better through movement, connection and nature.
Half the story: low coverage of women in sport isn’t just a fairness issue
85 percent of sports coverage still goes to men. Here’s why that’s a structural and a business problem, not just a fairness one.
Paris court fines Shein over Lacoste logo imitations
A Paris court fined Shein and banned crocodile-logo imitations EU-wide - faster than France’s fast-fashion law ever has.
FP Movement, ASICS launch debut footwear collaboration
ASICS’ first joint run-tennis release uses a lifestyle brand to extend beyond performance retail.
Same name, no relation: two Fischers team up in ski jumping
Austrian ski maker Fischer Sports and German fastening group fischer share a surname but not ownership: now they share a ski jumping deal through 2030.
Inside Saucony’s marketing: community, not celebrity
Run as One, The Maze and Hood to Coast China’s Victory Team share one message: community over podiums
World Cup broadcast records mask a bigger social audience
Broadcast records in Canada and the US run alongside a larger, harder-to-monetize creator viewing base.
Gymshark appoints new CTO
Shaun Perkinson succeeds John Douglas. The move comes alongside physical retail expansion and the founder’s move to buy back control of the brand.
PUMA hires Nike veteran to lead new Core unit
The move follows PUMA splitting its business into separate Sportstyle and Core teams.
French retailer i-Run buys Belgian chain Trakks
The PE-backed French running retailer’s purchase of the Belgian chain marks its first physical stores outside its home market.
Media firm Versant buys simulator firm Full Swing
Versant Media, parent of Golf Channel, pays $530 million for Full Swing, the tech behind TGL and Tiger Woods’ at-home simulator.
Asics Ventures launches Kenzen startup pitch program
Asics Ventures formalizes seven years of pitch events into Kenzen, an annual program debuting in Ann Arbor in October 2026
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
Chelsea FC first Premier League club to join Strava
The Blues become first PL and BWSL side on Strava’s app, reaching 195 million athletes worldwide.
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