All articles by Jesper Johansson – Page 10
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News briefsJD Sports’ Dutch retailers Perry Sport, Aktiesport, Sprinter now closing
Closing its final lot of Dutch retailers, JD Sports’ Perry Sport, Aktiesport and Sprinter stores will shutter on Tuesday. Curator Kees van de Meent confirmed to De Telegraaf the closure of the last six branches, operated under JD’s subsidiary Sports Unlimited Retail, which went bankrupt in 2023. While the British ...
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ArticleAdidas and Les Mills launch ‘Move, Earn & Swap Points’ initiative
Adidas has unveiled a new initiative, ‘Move, Earn & Swap Points,’ in collaboration with Les Mills, aimed at uniting fitness enthusiasts worldwide. This offering integrates the AdiClub and Les Mills+ communities, providing members with the opportunity to earn rewards while pursuing their fitness goals. Members of Les Mills+ can now ...
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News briefsReal Madrid and Y-3 unveil travel collection collaboration
Continuing their partnership, Y-3 and Real Madrid have unveiled a new travel collection for 2022. This collaboration, following Real Madrid’s 120th-anniversary celebration with a special kit, presents a seven-piece ensemble curated by Yohji Yamamoto. The collection, drawing inspiration from the monochromatic aesthetics shared by both brands, features a range of ...
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News briefsBjörn Borg takes full control of footwear line
Björn Borg announces its decision to seize full control over the design, development, and distribution of its shoe line across all markets. This strategic move follows Serve & Volley’s reorganization, prompting Björn Borg to take the reins of its footwear destiny. CEO Henrik Bunge expresses the company’s forward-looking vision, stating: ...
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ArticlePuma partners with Google Cloud to enhance online retail experience
Puma has announced a collaboration with Google Cloud aimed at enhancing its online retail operations worldwide. The partnership will leverage Google Cloud’s data, analytics, and AI solutions to optimize the online shopping experience for Puma’s customers. Key aspects of the collaboration include migrating Puma’s e-commerce ecosystem to Google Cloud, which ...
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News briefsCastore and Red Bull Racing seal partnership extension
Castore, a UK sportswear brand, has inked a lucrative long-term extension deal with Formula 1 giants Red Bull Racing, valued at over $200 million. This agreement, the largest-ever for a sportswear brand in motorsport, solidifies their partnership, which was originally established in September 2022. Under the deal, Castore will provide ...
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News briefs326,000 tickets for Paris Olympics opening ceremony
Interior Minister Gérald Darmanin has revealed the details regarding the opening ceremony of the Olympic Games on the Seine in Paris, confirming that 326,000 tickets will be sold or distributed for the event. Contrary to earlier speculation of larger attendance figures, Darmanin clarified that the reduced capacity aligns with security ...
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News briefsLululemon releases collection by and for women, for 6-day ultramarathon
Lululemon introduces new products developed for female athletes, co-created by 10 female athletes from the brand’s global ambassador collective. The 36 new products ensure they meet the demands of the brand’s own first-of-its-kind ultramarathon for women, titled Further, which begins March 6, just ahead of International Women’s Day. Designed to ...
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News briefsOn launches tennis apparel and shoe line with Roger Federer
On, the high-performance sportswear brand unveils two significant additions to its product lineup: a tennis apparel line and “The Roger Clubhouse Pro footwear,” a collaboration with former pro tennis player Roger Federer, who has been a stakeholder in the Swiss company since 2019. The brand officially celebrated its entry into ...
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News briefsAdidas launches foundation to drive social and environmental impact
Adidas introduces the Adidas Foundation, an initiative aimed at consolidating and amplifying the company’s commitment to community impact. The Adidas Foundation is structured around three key pillars: “People,” “Planet,” and “Relief.” This means that the foundation will implement programs focused on anti-discrimination, sport for development, and inclusive access to sports ...
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News briefsDeckers reveals new sneaker brand
Ahnu, a brand new division of Deckers Brands, entered the market with the launch of its debut capsule, featuring the Sequence 1 sneaker. Ahnu’s goal is to create timeless designs for all-day wear, and it wants to appeal to individuals who embrace an active lifestyle. Dave Powers, President and CEO ...
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News briefsStockX launches shopping experience on Apple Vision Pro
The online marketplace StockX has rolled out its own shopping experience on Apple’s newly debuted spatial computer, Apple Vision Pro, via a proprietary app. This immersive platform boasts a range of features, including a virtual sneaker showcase featuring 3D models, live market data, and a unique “Shop the Look” function ...
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News briefsMerger creates WSR: USA’s leading winter sports retail network
A merger in the winter sports retail sector has resulted in the formation of the USA’s largest network of specialty retailers, marking a significant milestone for snowsports enthusiasts across the country. Winter Sports Retailers Inc. (WSR), born out of the consolidation of Ski Specialty Limited (SSL) and Snowsports Merchandising Corporation ...
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News briefsFootasylum CEO Bown transitions to consultancy role, Pujolar named successor
Barry Bown, CEO of Footasylum, is set to transition into a consultancy role with Aurelius, the company’s owner. Bown was CEO for nearly six years and during his tenure he saw significant growth, with the company’s revenue climbing by 7 percent to £320 million (approx. €374m) and Ebitda reaching an ...
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News briefsDecathlon UK taps Gordons for regulatory guidance
Decathlon UK has enlisted retail-focused legal firm Gordons to navigate regulatory complexities amid surging sales. Gordons will provide Decathlon with strategic counsel on product stewardship and consumer law, bolstering the retailer’s commitment to compliance. Decathlon was founded in France in 1976 and expanded to the UK in 1999, venturing into ...
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News briefsAdidas partners with Canopy for eco-conscious product line
In a significant move towards sustainability, Adidas has partnered with Canopy, an environmental organization, to uphold eco-conscious practices in its product lines. Adidas has aligned with Canopy’s CanopyStyle and Pack4Good initiatives, ensuring that its textiles, paper, and packaging materials are sourced responsibly, devoid of fibers sourced from forests critical for ...
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News briefsGymshark elevates Carly Natalizia to Chief Digital Officer
Gymshark has announced the promotion of Carly Natalizia to the role of Chief Digital Officer, a position newly created within the company. Natalizia, who initially joined Gymshark in 2022 as vice president of marketing, international, has steadily climbed the ranks, subsequently serving as global marketing director in 2023. Before her ...
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ArticleOOSC Clothing secures £1.4m export finance deal to fuel global expansion
Skiwear brand OOSC Clothing has secured a substantial £1.4 million (€1.64m) export finance package courtesy of HSBC UK, in collaboration with the UK Export Finance (UKEF) agency. The objective of this significant deal is to bolster OOSC’s presence in key global markets, including the European Union, the US, Canada, Australia, ...
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ArticleJ.Lindeberg steps into golf shoe market
Golf, a sport steeped in tradition with roots tracing back to the 1800’s, has always upheld strict standards, particularly when it comes to attire. However, a significant shift in golf fashion occurred around the year 2000, leaving an enduring impact on the sport’s sartorial landscape. Leading the charge was the ...
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News briefsBeijing to host 2027 World Athletics Championships
The World Athletics (WA) governing body has revealed that Beijing, China’s capital, will be the host city for the prestigious 2027 edition of the World Athletics Championships. The decision was announced following a council meeting in Scotland, preceding the World Athletics Indoor Championships set to take place in Glasgow from ...
