All articles by Jesper Johansson – Page 9
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News briefsBaked teams up with Go Sport for international brand campaign
Baked and Go Sport have joined forces to unveil a brand campaign spanning Go Sport’s primary global markets. The collaboration aims to harness their collective strengths in fostering a “go further” mindset among consumers. The campaign champions the pivotal role of sports in the daily routines of modern athletes and ...
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News briefsCastore secures exclusive Umbro Pro Team license
Castore has just finalized an exclusive deal with Umbro licensee GL Dameck (DLG), granting them the coveted Umbro Professional Team Sports sub-license. This strategic move extends Castore’s reach into the UK, Germany, Austria, Switzerland, Belgium, Netherlands and Denmark, marking a significant milestone in their expansion. With a recent investment round ...
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News briefsLululemon welcomes veteran to Board of Directors
Lululemon Athletica has announced the appointment of Teri List to its Board of Directors, effective immediately. List brings a wealth of experience to the role, currently serving on the boards of Microsoft, Visa, Danaher, and DoubleVerify. Her past executive positions include roles as EVP and CFO at Gap, Inc., Dick’s ...
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News briefsParis 2024 builds beyond the Games
With less than half a year remaining until the Paris 2024 Olympic Games, stakeholders convened at the Docks d’Aubervilliers in Seine-Saint-Denis to reflect on six years of collaboration and outline their commitments to sustaining the Games’ momentum beyond its conclusion. The Paris 2024 Forum, held at the Docks d’Aubervilliers, served ...
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ArticleXtep Intl. annual profit hits all-time high
The Chinese group Xtep Intl., which took 100 percent ownership in the Saucony and Merrell businesses in China earlier this year, generated 7.9 percent operating income growth in FY23 to 1,579.9 million yuan renminbi (€201.5m) on 10.9 percent annual revenue growth to RMB 14,345.5 million (€1.83bn). The annual gross margin ...
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News briefsAdidas Golf unveils new material concepts in Ultimate365 apparel range
Source: Press image Adidas Golf use new materials in their new apparel Adidas Golf is introducing two new material concepts – Twistknit and Twistwave – aimed at redefining performance on the golf course. These innovations are available in both men’s and women’s Ultimate365 apparel. The ...
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News briefsPuma and Formula 1 unveil their inaugural collaboration collection
Source: Press image Puma and Formula 1 collaborate for their first collection Puma and Formula 1 have joined forces to introduce their first full collaborative collection for Spring/Summer 2024. This comprehensive collaboration marks a significant milestone in motorsport fashion, according to the brands. Inspired by race suit ...
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News briefsRip Curl signs eight-time surfing champion
Source: Photo: Trent Mitchell Stephanie Gilmore has signed a new deal with Rip Curl Rip Curl has made waves in the surfing world with its latest signing of eight-time world surfing champion Stephanie Gilmore. The groundbreaking agreement, valued in the millions, spans eight years, coinciding with Gilmore’s ...
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ArticleAsics announces Festival of running weekend
Source: Asics Asics is gearing up to host a one-of-a-kind Festival of Running weekend in Paris from April 5 to 7, 2024, dedicated to showcasing the transformative power of running on the mind and body. The festivities kick off on April 5 with an elite race sanctioned ...
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News briefsRevo opens flagship store in Manhattan’s SoHo district
Source: Revo New Revo sunglass store in the heart of Manhattan’s SoHo district Revo, the performance sunglass brand, announced the grand opening of its inaugural brick-and-mortar retail store in Manhattan’s SoHo district. Situated at 436 West Broadway, a bustling shopping hub, the store promises a unique and ...
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ArticleLi Ning considers privatizing sportswear firm amid market challenges
Chinese entrepreneur and former Olympic champion Li Ning is reportedly contemplating the privatization of his sportswear firm listed on the Hong Kong stock exchange, according to sources familiar with the matter. The move would add to a series of similar potential deals amid a challenging market landscape. Li founded Li ...
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ArticleAdidas has revealed seven kits for Euro 2024, inspired by Tintin, tartan and carnation
Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs. Each jersey is meticulously crafted to instill a ...
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ArticleChina’s athleisure market poised to hit $82.8 billion by 2024
The fusion of fashion and functionality known as athleisure is reshaping China’s sportswear industry, with projections indicating a substantial growth trajectory, according to Retail in Asia. Driven by a blend of fitness trends, lifestyle changes, and a burgeoning wellness movement, athleisure is becoming a dominant force in the Chinese apparel ...
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News briefsBig in South Korea? Alibaba plans to invest $1.1bn
Alibaba Group is set to inject $1.1 billion into South Korea over the next three years, according to a business strategy document cited by South Korean news agency Yonhap on Thursday. The investment aims to establish a logistics center and bolster business operations in the region. Reportedly, the Chinese e-commerce ...
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News briefsSee all Adidas kits for Copa America
Adidas has revealed the latest lineup of technical performance kits for five football teams ahead of Copa America. Today marks the unveiling of the home and away jerseys for Argentina, Chile, Colombia, Mexico, and Peru, offering fans and players a glimpse of the attire they’ll don this summer. This release ...
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News briefsFrench Olympic team collaborates with Le Coq Sportif
As the Olympic Games approach Paris this summer, the French national team is gearing up with a touch of Parisian flair. Stéphane Ashpool, the founder and designer of Pigalle, a streetwear label, has been tapped to elevate the athletes’ attire. Teaming up with French sportswear label Le ...
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ArticleEU parliament advances directive to combat greenwashing – FESI applauds
In a bid to shield consumers from deceptive environmental advertising, the European Parliament has advanced its stance on establishing a verification and pre-approval system for environmental marketing claims. Under the proposed green claims directive, companies must substantiate claims such as “biodegradable,” “less polluting,” “water-saving,” or “bio-based content” before promoting their ...
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ArticlePuma achieves greenhouse gas reduction targets ahead of schedule
Puma has made significant strides in its sustainability efforts, achieving remarkable reductions in greenhouse gas emissions and surpassing climate targets well ahead of their own schedule. Anne-Laure Descours, Chief Sourcing Officer at Puma, expressed pride in the company’s sustainability journey, particularly in reducing greenhouse gases in 2023. She reaffirmed Puma’s ...
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ArticleDecathlon rebrands to 'ignite global passion for sport'
Source: Decathlon Decathlon’s new brand ID Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide. The multi-specialist sports brand introduced its “Orbit” logo alongside the mantra, “Move People Through the Wonders of Sport,” signaling a fresh ...
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News briefsTecnica Group confirms previous year's record results
Tecnica Group sustained its strong performance through a market and product diversification strategy amidst post-pandemic challenges. Despite prevailing uncertainties, the group showcased resilience in 2023, maintaining its growth trajectory initiated in 2020, which saw double-digit expansion in 2021 and 2022. The fiscal year 2023 concluded with sales totaling €540 million ...
