All articles by Jesper Johansson – Page 8
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News briefsPuma set to launch creative hub in Los Angeles
In a move to strengthen its presence in the US, Puma is gearing up to unveil the Puma Studio in the heart of Hollywood, Los Angeles, in early 2025. The space will serve as a creative hub, bringing together Puma’s design and marketing teams with influential communities and celebrities to ...
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News briefsSizekick and Stronger join forces for AI-driven size recommendations
Stronger wants to utilize Sizekick’s AI-driven size recommendations to offer tailored sizes to their customers, while also helping the environment.
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News briefsPuma unveils 2024 national team kits with sustainability at the core
Source: Puma Puma has launched its latest National Team Home and Away kits for 2024, showcasing designs that pay homage to each nation’s heritage. The Authentic versions boast Puma’s Ultraweave technology, while the replica jerseys are crafted using Puma’s Re:Fibre recycling innovation. Re:Fibre represents Puma’s commitment to ...
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News briefsDecathlon partners with Blue Light Card, discounts for frontline workers
Decathlon is extending its support to frontline workers by offering a special discount through the Blue Light Card program, providing valuable savings on a range of essential products. The sports retailer is offering a 10 percent discount on a carefully selected assortment of items to NHS, social care, ambulance, police, ...
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News briefsNike teams up with Fortnite for Air Max Day celebration
Nike and the video game Fortnite have teamed up once again, unveiling their latest collaboration as part of the “Air Max Day” festivities. Tuesday night marked the debut of the Airphoria Vol. 2 map within the gaming universe, showcasing Nike’s Dynamic Air technology featured in the new Nike Air Max ...
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ArticleDFB’s strategic shift: Adidas to Nike, redefining football apparel’s future
Explore the impact of the DFB’s strategic move to change the supplier and the reactions it sparked.
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News briefsOn sets sail: Partnering with Alinghi Red Bull Racing
Introducing Cloudregatta, engineered for the open sea.
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News briefsRevelyst acquires PinSeeker
Revelyst, the outdoor product segment of Vista Outdoor Inc. that will become a stand-alone public company later this year, has finalized its acquisition of PinSeeker, a leading simulator off-course golf and connectivity app previously under the Wasserman portfolio. “The PinSeeker team is thrilled to begin our next chapter as part ...
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News briefsJordan Brand’s World Of Flight opens in Beijing, unveiling exclusive collection
Source: Jordan Brand Jordan Brand’s World Of Flight retail concept has landed in China, marking its inaugural debut in Beijing’s Sanlitun district. This new location will serve as the exclusive launch site for the ”Jordan Wings” collection, initially introduced in March and available solely in the Greater ...
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News briefsAuthentic Brands Group nearing deal for Boardriders brands in Europe
Authentic Brands Group is on the verge of finalizing a partnership deal for the Boardriders brands in Europe.
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News briefsLululemon opens up store in Stockholm
Canadian yoga and fitness brand Lululemon is set to open its doors at a new store on Biblioteksgatan 9 in Stockholm – in a property that has been rebuilt after a fire in 2017. “We are thrilled to welcome Lululemon to our rebuilt property in Bibliotekstan. The brand will bring ...
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News briefsPuma unveils Jamaican Olympic kits
Puma has unveiled the Jamaican Olympic Association kits at the ISSA Boys & Girls Championships in Kingston, Jamaica. “In their truest form, these kits are an expression of speed. Speed has always been Puma’s vantage point. It is what enables us to see the game differently, challenge convention, and create ...
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News briefsHe will lead Nike’s design team
Nike has announced the appointment of Tim Hamilton, former creative Head at The North Face, to lead its design team. Hamilton shared his excitement about the new role on LinkedIn: “After five-plus years of leading global creative at The North Face, I am thrilled to announce my next chapter at ...
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ArticleNike addresses backlash over England kit for Euro 2024
Nike has responded to the widespread criticism surrounding its controversial England kit design for the upcoming Euro 2024 tournament. The kit modification notably alters England’s traditional St. George’s flag, replacing the customary red and white hues with a combination of red, purple, black, and a purple cross. British Prime Minister ...
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ArticleMetamorfish makes customization infinite: “Everyone saw it as science fiction”
The problem with a bad fit could soon be over. Metamorfish has created a material with infinite customization possibilities.
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News briefsXXL completes €43 million share issue amid growth expectations
Norwegian sports retailer XXL has completed a targeted new share issue of 500 million Norwegian kronor (€43 million), according to a press release. The subscription price was set at 0.70 Norwegian kronor (€0.06), which aligns with the latest closing price. Among the buyers are venture capital firms Altor, Ferd, and ...
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News briefsOn Holding set to make Hong Kong debut amidst Asia-Pacific surge
Swiss sportswear brand On Holding is gearing up to establish its inaugural store in Hong Kong, marking its debut in the vibrant shopping scene of Greater China. The company, backed by tennis legend Roger Federer, has secured a prime spot spanning 3,000 square feet at H Queen’s, a prominent structure ...
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News briefsSun Mountain Sports strengthens sales force
Montana-based Sun Mountain Sports has expanded its sales force with the addition of two seasoned territory sales representatives, Chivonne Wilson for North Florida and Tom Funderburk for Oklahoma and Arkansas. They join a team of over 40 sales reps covering the US and Canada. “We are thrilled to welcome these ...
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News briefsJD set to open larger store at Broughton Shopping Park
JD is set to enhance its presence in Chester with the unveiling of a bigger and upgraded store at the Broughton Shopping Park this weekend. The new location promises an expanded selection of products from brands like Nike, Adidas, The North Face, and Under Armour. James Air, Director and Head ...
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ArticleIs Topgolf Callaway on the market? South Korean sources says so
Speculation is swirling after a South Korean newspaper suggested that golf behemoth Topgolf Callaway might be up for grabs.
