Latest Developments Adidas
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ArticleAnnual forecast raised: On Holding achieves another record quarter
Swiss brand On Holding has posted record €825m sales for Q3 FY25, up 25 percent year-on-year, far outpacing rivals like Adidas and Puma in growth momentum.
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ArticleAdidas x Miaou collection hits the market
Adidas Originals and Miaou’s debut collection, with a launch on Nov. 11, fuses motorsport aesthetics with bold feminine design in footwear and apparel.
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ArticleUnder Armour gains ground in Q2 and hopes for sustainable turnaround
Under Armour has exceeded its own forecast in Q2 FY26. Initial signs from North America raise hopes of a turnaround.
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ArticleBrooks Running posts ninth consecutive quarter of double-digit growth
Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.
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ArticleTrump tariffs cast shadow over Adidas’s record-breaking quarter
Adidas delivers its highest quarterly sales ever at €6.63 billion. Yet, record sales can’t offset investor fears over US market.
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ArticleAdidas lifts full-year outlook after stronger-than-expected Q3
Adidas lifts its 2025 forecast after Q3 revenues rose 8% in constant currency, supported by strong performance demand and margin gains.
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ArticleUS tariffs hit Sri Lanka apparel, World Bank warns
US tariffs targeting Sri Lanka’s garment sector threaten jobs, export flows, and sportswear sourcing reliability.
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ArticleNike drops again in Best Global Brands ranking
Nike’s brand value has plummeted 25.9 percent to $33.7 billion, dropping to 23rd place in Interbrand’s global rankings.
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ArticleTracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
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ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
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ArticleAdidas Originals & Thug Club launch global FW25 collection
Adidas Originals x Thug Club FW25 drops Oct. 20, merging sport heritage with streetwear rebellion and Korean creative flair.
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ArticleAdidas’ record Penn State deal faces backlash amid university turmoil
The announced $300 million partnership with Penn State has quickly turned controversial, with trustees alleging exclusion.
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ArticleTeen survey finds On outranks Hoka
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
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ArticlePuma appoints Thomas John as new Vice President People & Organization
John, 59, joins Puma with nearly three decades of experience in HR leadership. Hoeld highlights “background in organizational transformation”.
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ArticleAdidas unveils Football World Cup ball 2026
Adidas unveils Trionda, the official match ball for the 2026 World Cup, with a multi-city launch in New York, Toronto and Mexico City.
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ArticleUN declaration recognises physical activity as core health intervention
UN recognises physical activity as a core health intervention. WFSGI and leading brands call for urgent action to address the global inactivity crisis.
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
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ArticleDecathlon and Rheon Labs in first, but not last, compression-collaboration
SGI Europe has spoken with the Development Director at Rheon to learn more about its collaboration with Decathlon.
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ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
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ArticleAdidas and Audi join forces in the brand new Formula 1 team
Having joined the circuit in January 2025, Adidas will be sponsoring a second F1 team, Audi’s, for its debut in 2026.
