LATEST – Page 19
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News briefsNew Saudi football sponsorships
Concacaf inks multi-year deals with Saudi PIF and Riyadh Air to boost football growth and tournaments across the region.
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News briefsNike collabs with Naomi Osaka and Yoon Ahn
Osaka and Ahn made a collection that Ahn calls “one-of-a-kind day and night competition kits” for Osaka’s return to the US Open.
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C-Suite InterviewHow Kevin Ross wants to increase Under Armour’s influence in Europe
Under Armour’s Senior Vice President and EMEA Managing Director talks about regional adaptions and the role of sportswear.
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News briefsGullit joins Skechers as ambassador
The former Netherlands national team captain will feature in Skechers’ Hands Free Slip-ins and other campaigns.
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News briefsHigh-performance rubber alternative Yulex2.0 launched
Yulex launched its new high-performance natural rubber material, poised to revolutionize the sportswear and watersports industries.
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News briefsUnder Armour draws inspiration from nature
UA unveils several nature-inspired products that have an impact beyond retail.
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News briefsStone Island partners with basketball team
The brand reveals a collaboration with Toronto’s Scarborough Shooting Stars – its first-ever partnership in basketball.
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News briefsUS brand Brendratti makes its European debut
The luxury clothing brand celebrates its debut on the continent from Italy.
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ArticleDecathlon leverages Paris 2024 partnership for sales growth and increased brand presence
Decathlon’s partnership with the Olympics increased sales, brand awareness and community engagement – and resulted in six medals.
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News briefsFanatics and FA extends partnership in merchandise sales
As part of the deal, Fanatics said it would retain e-commerce rights with the FA.
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News briefsUmbro in new design collab
Together with the Japanese label Children of the Discordance, the English sportswear company flirts with the 1990s.
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News briefsSpeedo won the medal league in the Olympic pools
Over 50 percent of the Olympic medalist in Paris 2024 wore Speedos swimsuits and trunks.
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News briefsWilson and Roger Federer unveil the RF Collection
The brand celebrates Federer with a new ”groundbreaking tennis racket line.”
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News briefsKappa and Primark team up on collaborative collection
A new 30-piece fashion capsule with apparel and accessories.
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News briefsNike launches new Artist Collection
The debuting 2024 collection with Anna Deller-Yee features floral designs in a bold but soft mix of colors and textures.
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ArticleTenniscore: How tennis grows by conquering the fashion world
Zendaya is starring in a tennis movie, Louis Vuitton is featuring tennis stars Roger Federer and Rafael Nadal in a campaign, Highsnobiety is releasing a limited tennis capsule with Lacoste, and brands like On are getting into the game. Tennis is making a brilliant comeback!
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News briefsPuma introduces made-in-Italy footwear collection
The German company reissues five of its classic silhouettes, all crafted in Italy using premium materials.
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News briefsPuma House in Paris is open
The Puma House in Paris opened on July 27, serving as “the epicenter for all things Puma” during the Olympics.
