LATEST – Page 241
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News briefs
Reebok has announced a partnership with Gal Gadot, the star...
Reebok has announced a partnership with Gal Gadot, the star of Wonder Woman, who has been named the brand's newest face. She joins Reebok's list of female ambassadors representing female strength, including Gigi Hadid, Ariana Grande and Victoria Beckham. Through her screen role as Wonder Woman, Gadot is regarded as ...
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News briefs
Fila has announced it has again signed up Bjorn Borg,...
Fila has announced it has again signed up Bjorn Borg, one of the legends of tennis, as a brand ambassador. The relationship between the sports brand and the former #1 tennis player dates back to 1975. The athlete was with the brand from 1975 to 1986. During his career, Borg ...
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News briefs
New Balance is extending its sponsorship of FC Porto. The...
New Balance is extending its sponsorship of FC Porto. The Portuguese team was one of the first football clubs to have been sponsored by the brand, starting with the 2014/15 season.
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News briefs
The Norwegian Athletics Association (NFF) announced that Puma has become...
The Norwegian Athletics Association (NFF) announced that Puma has become its new sponsor for clothing as well as equipment supplier. Interest in the Norwegian athletics team has grown in the country since Karsten Warholm won a gold medal in the 400-meter hurdles in the World Athletic Championships last summer.
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Article
Adidas teams up with a Russian shoe retailer for the World Cup
Zenden, a Russian shoe retailer that holds a license for the 2018 Fifa World Cup in its country, has announced a plan to open Adidas corners in 150 of its stores in connection with the international tournament. It also plans to release 60 new products including rubber shoes, sneakers and ...
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Article
Maurath quits Under Armour
Charlie Maurath, who has built up Under Armour's international business in the last five years, is to retire from his function as chief revenue officer from the end of March.Kevin Plank, the company's chief executive, acknowledged in a statement that Maurath played a pivotal role in establishing Under Armour as ...
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Article
After a good year, Anta eyes the world market
After sharp upticks in sales and profits fueled by its multi-brand and omni-channel strategy in China last year, Anta Sports Products says it wants to become a larger international company, with a more complete portfolio of international brands.The Anta group reinforced its standing as a leading Chinese sports company last ...
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Amer Sports' board of directors has decided to transfer a...
Amer Sports' board of directors has decided to transfer a total of 200,071 Amer shares today to the personnel participating in its 2013 and 2016 Performance Share Plans and its 2016 Restricted Stock Plan
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News briefs
VF Corp. has appointed Velia Carboni as chief digital officer,...
VF Corp. has appointed Velia Carboni as chief digital officer, a new position which has been created by the company in view of expanding its investments across its digital platform. Carboni will report directly to Steve Rendle, the group's chairman, president and chief executive. She will serve on VF Corp.'s ...
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News briefs
Nike is launching a new women's sneaker platform and retail...
Nike is launching a new women's sneaker platform and retail concept called Nike Unlaced. The platform will offer female consumers customized styling services and VIP member experiences, such as same-day delivery or the opportunity to organize one-on-one appointments with guest stylists, among others. The new digital destination is part of ...
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JD Sports Fashion has launched a new private label for...
JD Sports Fashion has launched a new private label for men's streetwear, Align, comprising 20 pieces including urban tech hoodies, T-shirts, joggers and windbrakers with special detailing
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Kappa, Mizuno, Roxy, Caraa Sport and ten other sports and...
Kappa, Mizuno, Roxy, Caraa Sport and ten other sports and leisure brands are participating in a collection of co-branded garments, sneakers and glasses with Swarovski crystals
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Quiksilver and Pacsafe have jointly announced a collaboration on an...
Quiksilver and Pacsafe have jointly announced a collaboration on an anti-theft carry-on pack for wetsuits and personal belongings
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Faction Ski has announced the release of CT 5.0, a...
Faction Ski has announced the release of CT 5.0, a limited edition of 200 pairs of skis co-branded with France's Candide Thovex, described as the most famous freeskier in the world
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News briefs
Adidas has launched a new global campaign under the tagline...
Adidas has launched a new global campaign under the tagline “See Creativity,” as part of a broader marketing program that started in December under the title “Here to Create.” A video shows female athletes who show their creativity by being daring and confident in their different sports activities.
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News briefs
New Balance will act this year as the technical sponsor...
New Balance will act this year as the technical sponsor of the Deejay Ten, a well-known fun race that involved nearly 80,000 runners in four Italian cities last year. Covering distances of five and ten kilometers, the fun run was launched in 2005 by Pasquale Di Molfetta, alias Linus, who ...
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News briefs
Lotto has announced “Life's for living” as the tagline for...
Lotto has announced “Life's for living” as the tagline for its spring/summer 2018 campaign. Lotto's Life's collection is a range of footwear and apparel dedicated to being active both in sporting activities and elsewhere. The multi-channel advertising campaign will be featured across multiple digital media, including the launch of a ...
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News briefs
Dakine has announced the launch of a new brand campaign,...
Dakine has announced the launch of a new brand campaign, entitled Fear the Known. The campaign is meant to encourage consumers to break free from their daily routine and seek new adventure, across different sports. The new brand motto will be carried across categories and seasons, the company said.
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News briefs
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as...
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as its new brand ambassador. It says it selected her to appeal to a younger and more urban consumer target. The 21-year-old artist, who won this year's BBC Sound Award, recently participated in the launch of the Gore-Tex Infinium range of ...
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Adidas will be the founding partner of the new Pacific...
Adidas will be the founding partner of the new Pacific Pro football league in the U.S., which is positioned as an alternative for paid professional college players to high school players with their eyes on the NFL
