LATEST – Page 256
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Competing with Amazon, Zalando goes premium
Zalando, which is also a major client for sports apparel and footwear brands in Europe, suffered one of its worst days of trading in more than two years, with the share price dropping by 8.2 percent, as the German-based e-commerce giant reported an unexpectedly strong slowdown in its growth. In ...
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Article
Columbia to ramp up online investment
Columbia Sportswear has embarked on a project to increase brand awareness and sales growth across its wholesale and retail business, with a focus on digital sales and infrastructure. This comes after an assessment of the outdoor group's operating model, which has already led to a substantial management reshuffle last month.The ...
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News briefs
Lululemon Athletica has reportedly sued Under Armour in a Delaware...
Lululemon Athletica has reportedly sued Under Armour in a Delaware court, alleging that it has infringed on the four-strap design of its best-selling Energy Bra, offering the items for sale at lower prices. It is seeking damages and an injunction on the sale of the allegedly infringing items: the Armour ...
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News briefs
Adidas has developed its first laceless running shoe as part...
Adidas has developed its first laceless running shoe as part of its Ultraboost range, using an advanced Primeknit contruction and new yarn engineering for more compression and support. Aramis motion tracking technology has allowed the brand's designers to integrate key support features and other functions based on an analysis of ...
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News briefs
Nike is launching a sports bra that features its Flyknit...
Nike is launching a sports bra that features its Flyknit technology, which is normally used in its footwear. Nike first used the technology for its Flyknit Racer shoe on the occasion of the London 2012 Olympics. The Flyknit technology is based on a digital knitting process that allows for a ...
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News briefs
Nike has announced that it is making available its App...
Nike has announced that it is making available its App in six European countries including Spain, France, Italy, Germany, the U.K. and the Netherlands. The Nike App is meant to provide Nike Plus members, its most loyal customers, with an all-access-pass to a mix of products and services. The app ...
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News briefs
Consumer demand for the new Louis Vuitton collection co-branded with...
Consumer demand for the new Louis Vuitton collection co-branded with Supreme was so hot that the brand decided to stop selling it at pop-up shops in Paris and Tokyo. A pop-up shop in New York never opened due to the opposition of the local community. The collection was eventually offered ...
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News briefs
More and more men are making a fashion statement all...
More and more men are making a fashion statement all over Europe by wearing colorful sneakers under formal suits, and even tuxedos. Henry Poole, a highly reputed men's tailor on London's Savile Row, has teamed up with Adidas Originals to create two styles of sneakers. The limited edition will be ...
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News briefs
Chervò will launch later this month a capsule collection of...
Chervò will launch later this month a capsule collection of golf clothing for men and women carrying the brand of the Ryder Cup under a new licensing agreement that will last two years, with an option to extend it. It will be sold initially only in Italy, where the Ryder ...
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News briefs
Lenzing Group, the Austrian specialist in cellulose fibers, has teamed...
Lenzing Group, the Austrian specialist in cellulose fibers, has teamed up with Noble Biomaterials to launch a new range of sustainable high-performance fabrics with anti-odor properties. The textiles feature Noble's XT2 silver-based technology to offer odor-protection. Lenzing's sustainable fibers, combined with the anti-odor feature of Noble's technology, are supposed to ...
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News briefs
Grenson is putting out the first sneaker under its own...
Grenson is putting out the first sneaker under its own brand name, the Sneaker 1, making it available on its own website. It is made in Italy. The British company had launched a collaborative model with New Balance in this product category last year, followed by another one recently with ...
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News briefs
Tamaris, the German fashion brand owned by Wortmann, is paying...
Tamaris, the German fashion brand owned by Wortmann, is paying homage to the athleisure trend by launching a line of sneakers, called Fashlectics, for the next autumn/winter season. One of the styles in the collection got an award from a German women's magazine, Freundin.
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News briefs
Vibram is introducing a new Vibram Litebase technology which, it...
Vibram is introducing a new Vibram Litebase technology which, it says, reduces by up to 30 percent the weight of the outsole without affecting the properties of Vibram's normal soles. The new technology will be tested on a shoe with Vibram's Megagrip compound by the members of the Trailrunning Team ...
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Short stops
Havaianas will test-market a swimwear collection in stores in France,...
Havaianas will test-market a swimwear collection in stores in France, Italy and Portugal next year and plans to start distributing boardshorts and bikinis from 2019 onward
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Short stops
Pinarello has presented its first electric mountain bike, the...
Pinarello has presented its first electric mountain bike, the Andromeda Hybrid 9.9, which uses the Shimano Steps E8000 series motor
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News briefs
Under Armour (UA) is launching a new global marketing campaign...
Under Armour (UA) is launching a new global marketing campaign for its women's division entitled “Unlike Any,” in which it celebrates female athletes for their unprecedented sporting achievements, regardless of gender comparisons. The campaign has been created in partnership with Droga 5, the advertising network headquartered in New York City. ...
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News briefs
Cara Delevingne premiered a short film as a part of...
Cara Delevingne premiered a short film as a part of Puma's “Do You” campaign during an event held at Central Saint Martins in London on July 23. The actress talked about female issues and women's empowerment as part of the campaign. For several months, Delevingne looked for women with inspiring ...
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News briefs
Macron has inked an eight-year sponsorship agreement with the Italian...
Macron has inked an eight-year sponsorship agreement with the Italian Rugby Federation (FIR), which has been sponsored by Adidas for the last four years. The Italian teamwear company has also been chosen by Uefa as the official partner of its TEP (Top Executive Program) Kit Assistance Scheme, a project that ...
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News briefs
Adidas has signed a multi-year sponsorship agreement with USA Volleyball,...
Adidas has signed a multi-year sponsorship agreement with USA Volleyball, covering the men's and women's teams and the beach volleyball teams. The junior and Paraympic teams are also included in the deal. Adidas will also sponsor Lauren Carlini, a female player from Wisconsin who earned four All-America honors during her ...
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News briefs
Diadora is putting out a limited edition of retro-inspired T-shirts,...
Diadora is putting out a limited edition of retro-inspired T-shirts, sweatshirts and jackets named after Roberto Baggio, the famous Italian football champion who was sponsored by the brand back in 1994, when he led the Italian team to win the World Cup. Limited to series of 500 units, the collection ...
