LATEST – Page 300
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News briefs
New Balance has signed up a 20-year-old American sprinter, Travyon...
New Balance has signed up a 20-year-old American sprinter, Travyon Bromel, the world's junior 100-meter record holder. He is training to be part of Team USA at next year's Olympic Games.
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News briefs
Puma, which emphasizes speed in its brand message, has added...
Puma, which emphasizes speed in its brand message, has added two more running champions, Asafa Powell and Pierre-Ambroise Bosse, to its stable of sponsored athletes. Powell has run more 100-meter races in less than ten seconds than any other champion, a total of 93. Bosse is a French athlete who ...
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News briefs
The North Face (TNF) has launched what it describes as...
The North Face (TNF) has launched what it describes as its first-ever global brand campaign, with the slogan “Never Stop.” It builds on a campaign that previously ran in the U.S. market and has adopted the same pay-off. Focused on the concept of pushing boundaries, the campaign features activities from ...
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Skechers' Performance division has a new testimonial for the U.K....
Skechers' Performance division has a new testimonial for the U.K. and Ireland, Charlie Webster, who is well known as a presenter for a variety of sports competitions
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New Balance has become the official footwear supplier for...
New Balance has become the official footwear supplier for USRowing, the national U.S. rowing team
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Zoot Sports has signed a contract as the official performance...
Zoot Sports has signed a contract as the official performance apparel and technical apparel sponsor for the 2016, 2017 and 2018 Ironman North American series
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Mountain Hardwear, the premium outdoor brand of Columbia Sportswear, and...
Mountain Hardwear, the premium outdoor brand of Columbia Sportswear, and Outerknown, the new apparel brand launched by Kelly Slater, are among the new members of Bluesign Technologies
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News briefs
Technogym has developed an application for its Artis treadmill, connected...
Technogym has developed an application for its Artis treadmill, connected with Google Glass eyewear, which allows the runner to control the speed of the equipment with voice commands, to see the running data on the headset and to communicate with a personal trainer or a friend through a webcam. The ...
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News briefs
Laird Hamilton, the legendary big-wave waterman, has developed a line...
Laird Hamilton, the legendary big-wave waterman, has developed a line of surf and surf-inspired clothing for surfing and stand-up paddling, including neoprene suits, boardshorts and lifestyle and training products, according to shopeatsurf.com. It is being launched on his website in October, with a bigger collection to follow for retail sales ...
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News briefs
The Marcolin Group announced last week the signing of a...
The Marcolin Group announced last week the signing of a global exclusive license agreement with Moncler, the fast-growing Italian brand of down-filled jackets, which previously had a collaboration with Allison. The contract will become effective next January and will run through 2020, with an option for a 5-year renewal. It ...
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Zeal Optics has developed a new polarized and photochromic lens,...
Zeal Optics has developed a new polarized and photochromic lens, the Automatic, building on its technological heritage in goggles
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Marchon Eyewear is releasing an expanded collection of Nike Vision...
Marchon Eyewear is releasing an expanded collection of Nike Vision sunglasses signed by Kevin Durant, the popular NBA basketball player sponsored by Nike
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Cross Sportswear is offering a vastly expanded line of technical...
Cross Sportswear is offering a vastly expanded line of technical men's golf clothing for the spring 2016 season
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News briefs
Snowsports Industries of Great Britain (SIGB) has launched “Go UK,...
Snowsports Industries of Great Britain (SIGB) has launched “Go UK, Buy UK,” a new campaign to encourage British skiers and snowboarders to buy their kit and equipment in the U.K. The campaign raises awareness of some of the advantages associated with buying homemade items, and specifically from retailers who are ...
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News briefs
Memphis Depay from Manchester United is one of the players...
Memphis Depay from Manchester United is one of the players starring in the first global football campaign by Under Armour (UA), Slay Your Next Giant, which was launched last week. The campaign features top players and young up-and-coming players, united by the pay-off: You're Just Getting Started. An unusual feature ...
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News briefs
Wilson, the racquet sports, team sports and equipment brand, is...
Wilson, the racquet sports, team sports and equipment brand, is preparing a major brand marketing campaign starring Serena Williams and Roger Federer. It will initially run in the U.S. The company says the “My Wilson” campaign is meant to cast the spotlight on the relationships between athletes and their equipment. ...
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News briefs
In another initiative that is confined for the moment to...
In another initiative that is confined for the moment to the U.S. market, New Balance has put together a 72-page catalog of sports and lifestyle products developed exclusively for women. Apparel takes up 70 percent of the space in the new booklet, which was set to come out in three ...
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News briefs
Aqua Sphere has announced a new ambassador for its swim...
Aqua Sphere has announced a new ambassador for its swim goggles and related products, Alain Bernard. Like Michael Phelps, with whom it announced a strategic agreement for an MP line of products at the Ispo Munich show, Bernard has a glorious past in swim competitions. The 32-year-old French champion had ...
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News briefs
Jack Wolfskin launched a major new TV campaign in the...
Jack Wolfskin launched a major new TV campaign in the German-speaking countries on Aug. 26. A 30-second spot will run on major German TV networks through to the end of November. A similar 20-second spot will be aired in Austria and Switzerland. Asking viewers the question “Do you feel it, ...
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Article
Adidas leads research project on recyclable football products
The Adidas Group is leading a three-year research project, Sport Infinity, to make sporting goods that can be repeatedly recycled, without any chemical adhesives or waste. Using an inexaustible super-material, they could be entirely broken down and remolded into new performance products. The project focuses on plastic-based football products, starting with ...
