LATEST – Page 321
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News briefs
Primaloft has joined the Responsible Down Standard. It has also...
Primaloft has joined the Responsible Down Standard. It has also launched a new digital library of marketing assets where brands, retailers and manufacturers can access and order marketing materials, brand assets, collateral and training tools. Commercial partners can download such assets as logos, templates for customizable advertisements, product information, materials ...
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Short stops
Joma has signed a sponsorship deal with the national football...
Joma has signed a sponsorship deal with the national football federation of Bulgaria
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Short stops
Leigh Halfpenny, the Welsh full-back rugbyman who plays for the...
Leigh Halfpenny, the Welsh full-back rugbyman who plays for the Toulon and Wales teams, has signed on with Under Armour
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Burton is set to host the world's largest street snowboarding...
Burton is set to host the world's largest street snowboarding contest in the Roppongi Hills Arena of Tokyo on Nov. 15
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Helly Hansen has become the official supplier of Selkirk Wilderness...
Helly Hansen has become the official supplier of Selkirk Wilderness Skiing, the Canadian mountain lodge and guide service that pioneered snowcat skiing in British Columbia in 1975
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Line, the American ski company owned by Jarden Corp., has...
Line, the American ski company owned by Jarden Corp., has entered a partnership with Tom Wallisch, the freestyle skiing professional
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Columbia Sportswear has extended its three-year-old partnership with the U.S....
Columbia Sportswear has extended its three-year-old partnership with the U.S. Freestyle Ski Team through the 2022 Olympic Winter Games
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Callaway has extended its 10-year-old contract with Phil Mickelson...
Callaway has extended its 10-year-old contract with Phil Mickelson
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Short stops
Mikasa has extended its partnership with the European Volleyball Federation...
Mikasa has extended its partnership with the European Volleyball Federation through 2020
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Puma has agreed to extend its 40-year-old partnership with the...
Puma has agreed to extend its 40-year-old partnership with the Austrian Football Federation for several years
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Article
Columbia rises by 14% organically
Columbia Sportswear's sales were flat on a constant-currency basis in Europe, the Middle East and Africa (EMEA) during the third quarter ended Sept. 30. In terms of dollars, EMEA sales increased by 1 percent to $78.8 million. The group's revenues were up in dollars by 26 percent in the U.S. ...
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News briefs
In presenting Nike's spring/summer 2015 women's collection in New York,...
In presenting Nike's spring/summer 2015 women's collection in New York, accompanied by 27 top athletes, Mark Parker, chief executive of the group, said that it expects to raise its annual revenues from women-specific products by $2 billion to $7 billion in the next three years. “Sport and fitness are powering ...
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News briefs
Nike plans to drop out of snowboarding and free-skiing after...
Nike plans to drop out of snowboarding and free-skiing after the holiday 2014 collection to concentrate on the growing skateboarding segment in action sports. The company will continue to honor sponsorship deals with athletes in these domains until the end of their contracts.
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News briefs
After Zara and H&M, another big low-cost fashion retail chain,...
After Zara and H&M, another big low-cost fashion retail chain, Topshop, is planning to launch a sports and leisurewear line, called Parkwood Topshop Athletic, in a joint venture with Beyoncé Knowles-Carter, the American musician, singer and actress, and her company, Parkwood Entertainment. The line will consist of clothing and footwear ...
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News briefs
Gaastra International Sportswear has signed a European licensing agreement for...
Gaastra International Sportswear has signed a European licensing agreement for its footwear with the Newport Footwear subsidiary of another Dutch company, Star Collections, which will start taking care of deliveries from next spring. Gaastra was previously developing and distribution its footwear on its own. Separately, Gaastra has signed up with ...
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News briefs
Compressport has launched a new, lightweight style of underwear shorts...
Compressport has launched a new, lightweight style of underwear shorts that can be used for any sports, individual or team. The shorts are made of 100-percent natural fibers including cashmere, which has antibacterial properties that help prevent both odors and irritation. The shorts are available in four colors - black, ...
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News briefs
Briko's helmet Vulcano 6.8, one of Ispo's award winners for...
Briko's helmet Vulcano 6.8, one of Ispo's award winners for this year, has been selected for publication in the 2014 edition of the ADI Design Index, the annual publication showcasing the best of Italian design, as selected by ADI's permanent Observatory. ADI is the Italian Association for Industrial Design. Founded ...
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News briefs
Gore-Tex is launching a new marketing campaign with a seven-digit...
Gore-Tex is launching a new marketing campaign with a seven-digit budget across multiple channels during the current season in four countries - Germany, Italy, Sweden and the U.K. - to add visibility to its brand in all its applications across garments, footwear, gloves and other accessories. It will run under ...
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News briefs
Sport 2000 International is launching a marketing campaign for the...
Sport 2000 International is launching a marketing campaign for the customization of ski boots in partnership with Atomic, Fischer and Salomon. The initiative, starting in November, will have a focus on Austria and Germany, where 150 affiliated retailers are taking part. “You can leave your boots on” (the key visual ...
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News briefs
361 Degrees International has signed a sponsorship agreement with the...
361 Degrees International has signed a sponsorship agreement with the Rio 2016 Organizing Committee to be an official supporter for the 2016 Summer Olympic and Paralympic Games. Under the terms of the agreement, the Chinese sports brand will supply apparel, footwear, and accessories to torchbearers, volunteers, technical and other officials. ...
