LATEST – Page 352
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News briefs
From March 4, European consumers will get a chance to...
From March 4, European consumers will get a chance to create their own individual New Era caps through the internet. At www.newerabyyou.com, shoppers can customize their caps according to their needs and preferences. They have the choice among 200 different logos, 33 materials and 56 colors. The 9Fifty and 59Fifty ...
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Short stops
Warrior Sports, the team sports brand of New Balance, has...
Warrior Sports, the team sports brand of New Balance, has come out with a specific shoe for futsal
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News briefs
Nike, Oakley and other sponsors have withdrawn their association with Oscar...
Nike, Oakley and other sponsors have withdrawn their association with Oscar Pistorius, the South African paralympic champion, pending the results of a judicial investigation into the murder of his girl friend, Reeva Steenkamp. An ad for Nike has been pulled out from Pistorius' own website, quoting the 26-year-old champion as saying: ...
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News briefs
Kempa is becoming again the official supplier of the German...
Kempa is becoming again the official supplier of the German Handball Federation (DHB) under a new contract signed for the next five years, starting on July 1. The German brand, which is owned by Uhlsport, already held this role between 2002 and 2007, but Adidas took its place recently. The DHB ...
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News briefs
Jack Wolfskin is promoting its vast range of children's...
Jack Wolfskin is promoting its vast range of children's outdoor clothing inFranceby becoming an official partner of the French Ski Schools (ESF) and of the first winter edition of the Teenag'Games. The ESF groups some 17,000 ski coaches at 250 ski schools throughout France. The Teenag'Games is a series of ...
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News briefs
Arc'teryx will act as sponsor of the third Afghan Ski...
Arc'teryx will act as sponsor of the third Afghan Ski Challenge. The ski touring event will take place on March 1 around the town of Bamiyan, located 230 kilometers northwest of the capital of Kabul to promote tourism in the region. The third edition of the challenge is the first ...
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Short stops
Adidas has inaugurated a new 1,600-square-meter store for the sponsored...
Adidas has inaugurated a new 1,600-square-meter store for the sponsored Real Madrid team in its stadium, Bernabéu, in the presence of some of its leading players
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Short stops
Dunlop will be sponsoring FAT, the tennis federation of Andalusia...
Dunlop will be sponsoring FAT, the tennis federation of Andalusia
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Short stops
Admiral has extended its sponsorship deal with the Welsh Rugby...
Admiral has extended its sponsorship deal with the Welsh Rugby Union until 2015
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News briefs
Adidas is launching in New York today the Energy Boost,...
Adidas is launching in New York today the Energy Boost, a new lightweight running shoe with a midsole material made of thermoplastic beads that are fused together. The cushioning technology has been developed together with BASF, the large German chemical group. It is said to be providing more comfort as ...
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News briefs
Adidas Action Sports launched its new snowboard collection during Ispo...
Adidas Action Sports launched its new snowboard collection during Ispo through a side event in a former garage of the German postal service in Munich. The collection includes three snowboard boots and about 60 other items including snow goggles and a variety of garments. The Adidas snowboard team was presented ...
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News briefs
Meindl, the German manufacturer of outdoor boots, has decided to...
Meindl, the German manufacturer of outdoor boots, has decided to pull out of the cross-country shoe business. An executive of the company told this publication that sales of the line were small compared with hiking and mountaineering footwear. The cross-country collection would have needed a complete relaunch with a major ...
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News briefs
Head is introducing a new material in its latest generation...
Head is introducing a new material in its latest generation of tennis racquets, the YouTrek line. The material is called graphene and was used in the racquet that helped Novak Djokovic to win the Australian Open this year. Graphene is described as extremely light, superthin and 200 times more tearproof than ...
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News briefs
TSL, the French snowshoe specialist, presented its first flexible model...
TSL, the French snowshoe specialist, presented its first flexible model of snowshoes at this year's Ispo Munich show. Due to the flexible structure of the frame and the bindings, the new product, called Symbioz, adapts to the foot and the terrain, while independent claws provide for traction and holding. The ...
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News briefs
Dahu, a new brand of luxury ski boots from Switzerland, exhibited...
Dahu, a new brand of luxury ski boots from Switzerland, exhibited for the first time at Ispo Munich this year. The boots are lighter than normal ski boots, and they are so comfortable that you can also wear them to drive a car, according to company officials. Nicolas Frey, the founder, ...
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News briefs
An Austrian sporting goods retailer operating at Dorfgastein near Salzburg,...
An Austrian sporting goods retailer operating at Dorfgastein near Salzburg, Franz Egger, has registered a patent for a ski boot construction where the front part is positioned higher than the rear part. This allows the toes to move more freely, thus avoiding freezing, and according to Egger, it gives the ...
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News briefs
W.L. Gore presented at Ispo a new patent-pending multi-layer membrane...
W.L. Gore presented at Ispo a new patent-pending multi-layer membrane technology, called Gore-Tex Pro, that consists of 100 percent ePTFE-based microstructures, bonded to the outer material, and a specially developed inner lining. After working on this project for four and a half years, extensive testing with mountain guides showed that the ...
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News briefs
Asics has inked a major sponsoring agreement with the Los...
Asics has inked a major sponsoring agreement with the Los Angeles Marathon. The mega-event will be renamed Asics LA Marathon through 2015. For the first time ever, Asics will give its name to a major marathon in the U.S.. In this new role, the Japanese sporting goods brand will replace Honda, ...
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News briefs
Adidas has won the Best Brands of the year award...
Adidas has won the Best Brands of the year award in the category “sports brands.” The award goes to companies in various categories such as “best company brand,” “best product brand,” “best brand in terms of growth” and others that are not tied to a certain industry. One prize, however, ...
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News briefs
For the first time ever, New Era, the U.S. specialty...
For the first time ever, New Era, the U.S. specialty brand of headwear, is touring through Europe with its temporary pop-up stores. The tour began in Rotterdam, the Netherlands, in late January and has been offering its collection there for five weeks. The initiative is supported by a social media ...
