LATEST – Page 366
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News briefs
Vaude has made another step toward making a dream...
Vaude has made another step toward making a dream come true – to become Europe's most eco-friendly company in the industry. Vaude says that its headquarters near Lake Constance – including the production facilities that it runs there – are now fully “climate-neutral.” This means that the company has reduced ...
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News briefs
Adidas will be replacing Umbro as the kit supplier for...
Adidas will be replacing Umbro as the kit supplier for Sunderland FC, a Premier League team in the U.K. Starting in June, Adidas will provide uniforms for competition as well as training. Adidas will also create a full line of replica jerseys and other fan merchandise, available for purchase in ...
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News briefs
Adidas is taking over the sponsorship of the Bolton football...
Adidas is taking over the sponsorship of the Bolton football club in England from Reebok, putting an end to a 22-year relationship. However, Reebok will retain the naming rights on the stadium of the city, where it used to have its European headquarters. Adidas had previously done the same with ...
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News briefs
Nobody runs faster than Usain Bolt but they can all...
Nobody runs faster than Usain Bolt but they can all wear Evospeed, Puma's first multi-category performance range While its leading rivals are getting ready for the European football championships with large-scale football campaigns, Puma is launching an international campaign around its multi-category Evospeed range, starring the Jamaican sprinter Usain Bolt. ...
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News briefs
Chevrolet, the American automaker, has announced a three-year partnership with...
Chevrolet, the American automaker, has announced a three-year partnership with the One World Futbol Project, a B-corporation that uses sports to resolve conflicts, teach tolerance and build communities. Chevrolet will donate 1.5 million “virtually indestructible” footballs to children in disadvantaged communities worldwide, including war zones, refugee camps and disaster areas. ...
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News briefs
Nike Football's new ad campaign, “My Time Is Now,” launched...
Nike Football's new ad campaign, “My Time Is Now,” launched last month during the Champions League final, preparing for the run-up to the Euro 2012 and the London Olympics. The tagline of the campaign is “Don't tell me I have potential,” and it features such Nike football stars as Cristiano ...
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News briefs
Just as Nike launched its new TV commercial ahead of...
Just as Nike launched its new TV commercial ahead of the European football championships, Adidas was busy spreading the word about its new version of the Predator football boot – online. Consumers linked to Adidas through social networks were given sneak previews of parts of the Predator Lethal Zones. The brand ...
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News briefs
A global football survey conducted by Kantar, the market research...
A global football survey conducted by Kantar, the market research agency, found that Manchester United is the most popular football club in the world, pulling in 659 million fans. This despite the fact that the team didn't win the big competition this year, losing the Premiership to its cross-town rivals, ...
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News briefs
Li-Ning has a new U.K. site dedicated to badminton, www.li-ning-badminton.com,...
Li-Ning has a new U.K. site dedicated to badminton, www.li-ning-badminton.com, to boost its already impressive growth in the country. The brand's racquets, shuttlecocks, grips, shoes, apparel and accessories are distributed in the U.K. and Ireland by Reydon Sports under the name of Li-Ning Badminton UK.
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News briefs
Umbro has signed a deal to outfit the Zebras of...
Umbro has signed a deal to outfit the Zebras of the Botswana Football Association. The team will play in a qualifier for the 2014 World Cup tomorrow, but will probably be wearing interim kits as there wasn't time to get them into finalized uniforms. It is reported that Umbro beat ...
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News briefs
Umbro has launched a new ad campaign, “Faces of England,”...
Umbro has launched a new ad campaign, “Faces of England,” featuring icons of English sport. First up is Paul “Gazza” Gascoigne, who last played in an England jersey in 1998. He appears in a giant billboard image on Old Street in London as well as a 30-second TV commercial.
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News briefs
Quiksilver has just launched its new website, a revamped area...
Quiksilver has just launched its new website, a revamped area where users can enjoy interactive look books and a powerful search engine. It is divided into separate areas for various boardsports, making navigating it easier. It features the entire Quiksilver collection, more than 3,000 products, in a 3D interactive environment. ...
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News briefs
Crocs is celebrating its 10th anniversary with the “Crocs Around...
Crocs is celebrating its 10th anniversary with the “Crocs Around the World” campaign. It has its own website, crocsaroundtheworld.com, where fans can share Crocs stories, shop for limited-edition products and get a feel for how the brand has evolved in the last decade. The site is available in 11 languages.
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News briefs
Dobotex, the producer, developer and distributor of Puma lifestyle products,...
Dobotex, the producer, developer and distributor of Puma lifestyle products, plans to launch a trade competition at the Moda spring fair in Birmingham next August. The winners could get tickets to Premiership football games and a week's supply of Puma socks and underwear. The competition is available to all retailers/traders ...
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News briefs
A jury organized by the Sports Unlimited fair in Valencia...
A jury organized by the Sports Unlimited fair in Valencia has awarded its annual SU+ prizes to Benito Garcia, Nike, Polar, Runnering.com and Unipreus. Garcia owns the Spanish Benitosports chain of sporting goods stores, which is one of the pillars of the Detallsport buying group. Unipreus is another major ...
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News briefs
The Ryder Cup European Development Trust has reportedly donated 30...
The Ryder Cup European Development Trust has reportedly donated 30 sets of start-up golf equipment by SNAG Golf to the Hungarian Golf Federation for its junior program, which relies on PGA professionals as coaches. The federation is planning to launch a golf program in Hungarian schools.
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Short stops
Kelme has signed a sponsorship deal for the next three...
Kelme has signed a sponsorship deal for the next three seasons with the Royal Racing Club of Santander, taking the place of Slam
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The same Spanish company has signed an endorsement contract with...
The same Spanish company has signed an endorsement contract with Loïc Perrin, a football player from the French Saint-Etienne first-division team
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Dainese is celebrating its 40th anniversary with a new digital...
Dainese is celebrating its 40th anniversary with a new digital magazine titled “Legends”
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Saucony is endorsed by a Portuguese long-distance runner, Mónica Rosa...
Saucony is endorsed by a Portuguese long-distance runner, Mónica Rosa
