LATEST – Page 5
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ArticleForbes Space eyes ads in orbit
Forbes Space launches a platform to take brand campaigns into orbit and opens a Turin office to connect Italy’s industry with space.
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ArticleiFIT launches fitness reality series in the US
Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.
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News briefsColumbia trolls Flat Earthers
Columbia Sportswear leans into absurd humor with a campaign offering its entire inventory to anyone who proves Earth has an edge.
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News briefsOnitsuka Tiger debuts fragrance line
Onitsuka Tiger expands into beauty with its first fragrance collection, featuring four scents and minimalist design.
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News briefsMoncler returns to Winter Olympics
Moncler will sponsor Team Brazil at the 2026 Winter Olympics, marking its return to the Games with performance gear and iconic style.
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News briefsNike’s After Dark run sparks debate
Nike’s After Dark Tour brought 5,000 women runners to London for a night event, but backlash followed after reports of men joining the race.
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ArticleCCM Hockey partners with World Para Ice Hockey
CCM Hockey will supply uniforms and equipment for World Para Ice Hockey officiating crews at three major 2026 events, including the Paralympics.
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News briefsAsics wins over running enthusiasts
Asics is outperforming Adidas and Nike in the running category, driven by tech innovation and community engagement, according to Nikkei Asia.
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News briefsSarah Strong joins Jordan Brand NIL roster
UConn standout Sarah Strong joins Jordan Brand’s Class of 2025 NIL athletes, reinforcing the brand’s commitment to women’s basketball and next-gen talent.
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News briefsPangaia names Daniel Gómez Rojas as new CEO
London-based sustainable brand Pangaia has appointed Daniel Gómez Rojas as CEO, replacing co-founder Nathalie Longuet who took the role in 2023.
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News briefsSW Network wins Fila, Foot Locker mandate
Metro Brands appoints SW Network to handle Fila’s digital creative and Foot Locker’s mainline campaigns, aiming to boost athleisure and sneaker culture in India.
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News briefsPuma unveils Rick & Morty MB.05
Puma expands LaMelo Ball’s MB series with a mismatched Rick & Morty MB.05, blending performance tech and pop-culture storytelling.
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News briefsSpeedo partners with GB Deaf Swimming team
Speedo has partnered with GB Deaf Swimming ahead of the Tokyo 2025 Deaflympics, providing performance kit including Fastskin racing suits.
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News briefsMacron launches Sound of Us campaign
Macron’s Sound of Us campaign introduces an anthem and jacket concept, using music to strengthen emotional ties between athletes, fans, and the brand.
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News briefsNike unites product, design and innovation teams.
Nike consolidates Innovation, Design and Product teams across Nike, Jordan and Converse to speed up athlete-focused development amid financial headwinds.
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News briefsNike, Converse launch final Stranger Things collab
Nike and Converse are returning to Hawkins, Indiana for a limited-edition Stranger Things collection ahead of the show’s final season, leveraging nostalgia for commercial success.
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ArticleIrish football star Clifford launches own sportswear brand
Fresh off winning his third Footballer of the Year award, Kerry FC star David Clifford has launched “The Clifford Range,” a new GAA sportswear brand with McKeever Sports.
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ArticleLululemon unveils Team Canada 2026 Winter Games kit
Lululemon, in partnership with the Canadian Olympic and Paralympic Committees, has unveiled a technical and inclusive Team Canada kit for the 2026 Winter Games.
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ArticleBalenciaga debuts Spring ’26 Football Series
Balenciaga’s new Spring 2026 “Football Series” fuses couture design with American-football iconography in a capsule of jerseys, padded hoodies, and tracksuits.
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ArticleNew Balance celebrates Ohtani MVP with “Unicorn” tee
New Balance honors Shohei Ohtani’s 2025 MVP season with a limited “Unicorn” T-shirt, celebrating the star’s dominance and boosting its athlete portfolio.
