All London articles
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News briefsNBA opens expanded retail space in London
The National Basketball Association’s (NBA) has opened an official merchandise flagship store at 267-269 Oxford Street in London, close to Oxford Circus. The site had been occupied by JD Sports until 2015, and then by American candy shops. The new 830-sqm NBA location replaces the previous, smaller NBA flagship ...
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News briefsUnder Armour opens its first London outlet store at The O2
Under Armour will be opening a 370-sqm unit at Outlet Shopping at The O2 in London in early December. Outlet Shopping at The O2 is owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners. The new store will be Under Armour’s 12th ...
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News briefsHead’s creative studio heads to London’s Design District
According to the U.K. publication Retail Times, Head Sport, based in Kennelbach, Austria (Head International GmbH and Head Sport GmbH) and Amsterdam (group parent Head N.V.), has chosen London’s new Design District as the new official home for its Innovations and Creative Studio. Located in 230 sqm in Building B4, ...
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News briefsLondon Sneaker School opens a pop-up store in Mayfair
The London Sneaker School (LSS) is opening a concept pop-up store on Savile Row, a street in Mayfair, central London, known principally for its bespoke tailoring for men. LSS provides insights and lessons on shoemaking and starting a sneaker brand. Classes include traditional shoemaking techniques to train people to get ...
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News briefsUnder Armour opens Brand House on Oxford Street
Under Armour has unveiled its latest Brand House on London’s iconic Oxford Street, a significant milestone in its European growth plan, according to the Baltimore, Maryland-based company. The Oxford Street location, which opened July 20, is the latest in a string of successful Brand House openings after Westfield Stratford, Battersea ...
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ArticleGymshark opens first brick-and-mortar store
Gymshark has announced it will open its previously announced flagship store on Regent Street in London on Oct. 1. This first-ever brick-and-mortar store for the British brand will span around 1,700 square meters and feature several other functions in addition to the sale of Gymshark products and apparel. For example, ...
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News briefs
Adidas supports young creators in London
Adidas has partnered with youth-led digital media platform Guap to launch an educational program called “The Originals Creator Network”. The 12-month initiative aims to connect young creators with industry experts and allows them to work live on Adidas Originals projects. The Originals store on Carnaby Street in London will serve ...
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News briefs
On opens a performance lab in London
On, the Swiss performance brand, has announced the opening of its London Performance Running Lab. The pop-up space, located at London’s Shoreditch’s Protein Studios, will be open to the public from Aug. 5 to Aug. 30. The technology-driven lab is designed to enrich the customer experience with the brand’s latest ...
