More about brands – Page 114
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News briefs
Asics launches running shoe made from second-hand clothes
Asics is introducing the Sunrise Reborn Pack, a new running shoe made from recycled clothing collected in Japan. The limited-edition line includes two of Asics’ pinnacle shoes, the Metaride and Gel-Quantum 360 TYO, both in a sunrise red color. The collection is part of the company’s efforts to minimize the ...
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News briefs
Foot Locker appoints creative director for women’s segment
Foot Locker has appointed Melody Ehsani, founder of the Ehsani streetwear brand, to be the first creative director for its women’s segment. Ehsani designed a capsule for Foot Locker’s “12 Days of Greatness” campaign in December. The Air Jordan 1 Mid Fearless sneaker she designed in 2019 sold out in ...
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News briefs
Lacoste teams up with Bruno Mars on his new lifestyle brand
Lacoste is launching Bruno Mars’ first fashion collaboration. The 25-piece capsule collection is titled “Ricky Regal,” which is the singer’s alter ego when he works as a designer. The Lacoste x Ricky Regal collection, for men and women, features a 1970s-inspired aesthetic and “bridges Bruno’s enigmatic personality and distinct style ...
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News briefs
Adidas campaign features a meter-long shoe
Adidas and the Estonian rapper Tommy Cash have designed a sneaker that exceeds one meter in length and promoted it through Cash’s Instagram channel, where it received 140,000 likes within a day. The idea to “make the longest shoes in the world” came from Cash himself and is a marketing ...
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News briefs
Musto and World Sailing sign multi-year partnership agreement
World Sailing, the world governing body of the sport, has announced Musto as its official clothing partner. The new partnership agreement will run through to 2025. As part of the deal, the community of International Race Officials, responsible for governing the sport on the water at global events, will wear ...
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News briefs
Nike supports girls’ access to football in London
Nike is backing Girls United through a new partnership, called Love the Games, which is meant to give girls in London more access to sports such as football. According to the charity, girls drop out of sports at twice the rate of boys. As reported by Sportindustry.biz, the new initiative ...
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News briefs
Buff is a sponsor of the Tour of Flanders
Buff has joined for the first time the sponsor roster of the Tour of Flanders, the iconic road cycling race that is part of the UCI World Tour. This year’s edition of the Tour of Flanders is scheduled to take place on Sept. 18, after being postponed from the original ...
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News briefs
Puma has always valued women
As part of Puma’s new campaign in favor of women, its puma-catchup.com website now features a brief review of the women who worked for the firm at its start, in 1948. Eight of the 14 employees whom the founder, Rudolf Dassler, recruited from the Dassler Brothers factory previously shared ...
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Article
Nike is centralizing operations for the Nordics
Responding to an inquiry from SGI Europe, Nike has told us that it is centralizing its operations for the Nordic countries in Sweden, while working with fewer retailers in the region. The statement came after we were alerted by subscribers to the fact that the brand was closing down its ...
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News briefsVibram encourages resoling for sustainability
Vibram has presented a new digital “Repair if you care” campaign to encourage consumers to have their shoes resoled and avoid waste. The campaign focuses on the concept of re-use and repair as a sustainable approach. It also aims to reintroduce people to the fact that repair is a valuable ...
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News briefs
Vans devotes its new ad campaign to free-form art
Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the next ...
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Article
Wildberries and Amazon enter new countries in Europe
Russia’s biggest online retailer, Wildberries, has started to operate in France, Italy and Spain, with dedicated sites and mobile apps tailored to the local markets, the company has said in a statement. It has been operating in Germany since January. The company currently offers about four million items from nearly ...
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News briefs
Canada Goose and NBA ink multi-year partnership
Canada Goose has announced a multi-year partnership with the National Basketball Association (NBA) that makes Canada Goose a ”Proud Outerwear Partner” of the NBA All-Star. Timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans. The design partner for ...
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News briefs
Colmar asks Morteza Vaseghi to design A.G.E. autumn/winter 2021 collection
Colmar has appointed an Iranian-born designer, Morteza Vaseghi, as the new creative director for its upcoming A.G.E. (Advanced Garment Exploration) autumn/winter 2021 collection. The Colmar A.G.E. sub-label was first introduced three years ago as a hyper-modern counterpart for experimentation and product innovation. Colmar said that the collection will bring sustainability ...
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News briefs
Slinger Bag and Wilson announce strategic partnership
Slinger Bag and Wilson Sporting Goods have entered into a new strategic brand collaboration on co-branded products and promotional initiatives. Under the new deal, Slinger will specially design Wilson-branded tennis ball launchers for use at the Wilson’s Demo Events that take place annually across the Americas. In addition, the brands ...
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News briefs
Descente to sell Polygiene-treated training gear through Anta
For the spring/summer 2021 season, Descente has added Polygiene’s Stays Fresh BioStatic Technology to a number of its men’s and women’s training products for the Chinese market. The Japanese brand will be selling them online and in stores through its local partner, Anta Sports Products. The brand entered China in ...
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News briefsThe VF Foundation releases its first Impact Report
The VF Foundation, the philanthropic arm of VF Corp. established in 2004 and based in Denver, has released its first report detailing the positive impact that its financial grants and philanthropic partnerships have had on more than four million people in 53 countries over the past year. From April ...
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News briefs
Adidas Confirmed comes to Europe
Adidas has expanded the reach of its new version of the Adidas Confirmed app to Europe. First launched in the U.S. and China last year, the app gives the registered customer immediate access to new releases of sneakers and special collections. The app became available on March 1 in Germany, ...
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News briefs
Rip Curl to sponsor the World Surf League
Rip Curl will be sponsoring the World Surf League (WSL) Finals for the next three years. The single-day, winner-take-all tournament – taking place at Lower Trestles, in San Clemente, California – pits against one another the top five surfers from the Championship Tour (CT) rankings, in male and female divisions. ...
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News briefs
Fischer to sponsor the Nordenskiöldsloppet
The Fischer ski brand has become a sponsor, along with Red Bull, for the Nordenskiöldsloppet, for the longest cross-country ski race in the world, which is set to start on March 27 in a reindeer breeding area at Jokkmokk, in the Sami region of northern Sweden, above the Arctic Circle. ...
