More about brands – Page 143
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ArticleMoncler aims to double its online business by 2023
While releasing weak results for the first half of the year, marked by heavy losses, Moncler focused on the future and announced the acceleration of its digital transformation. After a fruitful collaboration with Yoox Net-a-Porter, it has decided to directly manage e-commerce, with a view to personalizing the customer experience. ...
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News briefsOn partners with Swiss Olympic
On Running, the Swiss brand specializing in performance running shoes and apparel, will be kitting out the Swiss delegations to Olympic Games, Youth Olympic Games and all other Olympic missions until 2028, including at next year’s Games in Tokyo. The Tokyo Olympics, originally scheduled to take place in 2020, were ...
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News briefs
UA makes new diversity pledges
On its website Under Armour has published new objectives in its quest to “advance diversity and inclusion” in its ranks. In addition to filling 30 percent of its executive posts above the grade of director with “Black, Indigenous, and People of Color (BIPOC)” by 2023, as it has already pledged ...
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News briefs
Mizuno to support Honolulu Marathon
Mizuno will be one of the sponsors for the 2020 Honolulu Marathon, in Hawaii, scheduled for Dec. 13. The Japanese sporting goods and apparel brand will be supplying all finisher, commemorative and volunteer shirts and selling merchandise at the Honolulu Marathon Expo. The Honolulu Marathon is particularly popular with Japanese ...
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News briefs
UA hires senior sales director for EMEA
Under Armour has hired Phil Fox as senior director of sales for Europe, the Middle East and Africa (EMEA). Reporting to the region’s managing director, Massimo Baratto, Fox is now leading wholesale and distribution and refining a digital-first, consumer-centric strategy with UA’s current commercial partners. Fox has about 25 years’ ...
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ArticleSkechers posts loss in Q2, builds on e-commerce momentum
The pandemic significantly impacted Skechers during the second quarter, as it ended the period with a net loss of $68.1 million against a profit of $75.2 million for the same quarter last year. Its revenues tumbled by 42.0 percent to $729.5 million, or by 41.0 percent in constant currencies. These ...
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News briefs
Helly Hansen becomes official apparel sponsor of The Ocean Race
Helly Hansen has become the official clothing supplier of The Ocean Race. The 140-year-old Norwegian brand has been the apparel sponsor for teams competing in the race from its beginnings, in 1973. One of these was the Norwegian team itself, which made its debut in 1981. Another was the Ericsson ...
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News briefs
Trends in football sponsorship
The total value of sponsorship across the top five leagues in 2020 stands at more than €3.3 billion, according to KPMG Football Benchmark. The report takes into account partnerships across England’s Premier League, Germany’s Bundesliga, La Liga in Spain, Italy’s Serie A and Ligue 1 in France. Regarding where the ...
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ArticleMany Chinese sportswear brands issue sales warnings for Q2
As a result of lockdown restrictions implemented in China and elsewhere during the Covid-19 pandemic, several Chinese sportswear brands have released profit warnings for the second quarter of 2020. Xtep warned that retail sell-through dropped by low-single digits in the quarter. It also has higher-than-usual inventories. The group expects that ...
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News briefs
Bollé to sponsor four American triathletes
Bollé, the French brand of sunglasses and goggles, has signed sponsorship deals with the American triathletes Matt Russell, Morgan Pearson, Kelsey Withrow and Lesley Smith. Russell is a specialist in the Long Distance Ironman and Division 1 New England Champion in the 3000-meter steeplechase. Pearson is currently ranked 17th in ...
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News briefs
Volcom is expanding its retail footprint in China
Authentic Brands Group (ABG) has called on the brand-building services of the China Ting Group to expand the footprint of one of its properties, Volcom, in the Middle Kingdom. In June the Californian boardsports brand opened two stores in China – at the Mixc Mall in Hangzhou and the Summer ...
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ArticleNike realigns management for digital DTC, places EMEA under Grebert
Nike will be making several changes to its top management and operating model in keeping with the “Consumer Direct Acceleration” (CDA) policy it announced in June while releasing its latest financial results. The Nike brand’s regional divisions will remain as they stand, but two of them will be swapping out ...
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News briefs
Adidas to sponsor Leeds United for five years
For five years as of the 2020/21 season, Adidas will be the kit sponsor for Leeds United, which just recently moved up to the U.K.’s Premier League, after its victory in the Sky Bet Championship. Kappa’s five-year sponsorship deal with the club expires this season. Adidas’ playing and training kit ...
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News briefs
Nike joins consortium pushing for a net-zero economy
Nike has joined eight other corporations outside the sporting goods industry and a U.S. non-profit organization, the Environmental Defense Fund (EDF), in forming a consortium to urge the world toward a net-zero economy by 2050 and help keep the earth’s overall warming to 1.5 degrees Celsius. BSR, a sustainability non-profit ...
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News briefs
Kanye West delivers ultimatum to Adidas and Gap
The American rapper and businessman Kanye West apparently intends to “walk away” from his deals with Adidas and Gap unless he is appointed to their respective boards. He said so in North Charleston, South Carolina, at a rally for his U.S. presidential campaign, which began with a tweet on America’s ...
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News briefs
Adidas France has a new managing director
Mathieu Sidokpohou has taken over from Guillaume de Monplanet as the new managing director of Adidas France, the French subsidiary of the sporting goods giant. De Monplanet, who joined the Adidas group in 2005 as commercial director for Reebok, has left the company. He became country manager in 2018. Sidokpohou’s ...
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News briefs
Nike Training Club app to remain free
Nike will be keeping its Nike Training Club (NTC) app free of charge, and the brand has initiated a digital marketing campaign to spread the news. The company eliminated NTC’s premium fee temporarily in April, during the Covid-19 quarantines. NTC was designed as a subscription service delivering workouts, training programs ...
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News briefs
VF to open its first multi-brand store
VF Corp. will be opening its first multi-brand store, called Orefici 11 Milano, in the autumn. Located in the Italian city, the three-level, 22,000-square-foot store is meant to reflect its surroundings, mimicking the courtyards, façades and balconies of typical Milanese apartment buildings, the so-called case di ringhiera (guard-rail houses). As ...
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News briefs
Megmeister launches a cooling range for cyclists
Megmeister has announced the release of a new UltraFris Pro range, which is “set to revolutionize warm weather cycle performance,” the company claims. The products in this new range feature an innovative in-built cooling system that uses an athlete’s own sweat to cool them down, turning heat into “a performance ...
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News briefs
On partners with consumer electronics company on running kit
On Running and the Danish consumer electronics company Bang & Olufsen have jointly released a running kit, combining the Swiss sporting goods company’s Cloudboom shoe with a limited edition of Bang & Olufsen’s first wireless earphones, the Beoplay E8 Sport On Edition. The Beoplay earphones are made of rubber, textured ...
