More about brands – Page 3
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News briefsReebok’s SVP of Global Product has left the company
Portia Blunt has resigned to focus on her new lifestyle and fashion brand, Bee Blunt.
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News briefsK-Way celebrates its 60th anniversary with global exhibition
The event showcases everyday objects through art and design.
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ArticleA balancing act for the industry – WFSGI and McKinsey report of 2025
The report identifies physical inactivity as a market with potential for sporting goods companies.
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ArticleNew US, European licensing deals for Reebok
Galaxy will be handling the US alone but the UK and Europe through a joint venture.
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News briefsNike opens a new store in Madrid
The store is located at walking distance from the Santiago Bernabéu stadium.
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News briefsSwiss brand On opens a store in Newport Beach
Measuring 530 square meters, It is the brand’s largest store in the US.
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News briefsAsics EMEA appoints new head of Marketing, Merchandising and Product
Andreas Moll, Asics’ former Category Director of Running, takes over the role from Gary Raucher.
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News briefsQuiksilver’s founder has died
The founder of Quiksilver, Alan Green, died of cancer on Jan. 14, we have learned from Surfer magazine and others. He was 77.
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News briefsHoka opens up a pop-up in East London
Hoka, the Deckers running brand, opens up a convenience pop-up store with all running essentials in East London.
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ArticleOne week in – Communication strategies for European brands facing US policy shifts
Communication can be a powerful tool for resilience, adaption and growth, says Chris Goddard.
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ArticleMore evidence of pickleball’s rise outside the US
The annual growth rate (CAGR) of the sport is 9 percent per year from 2020 to 2030, our research shows.
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Case StudyThe story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
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SponsoredBosideng’s leadership in low-carbon product development and responsible sourcing
In addition to producing high-quality down garments, Bosideng developed a seamless Global Inventory Management System that ensures transparency and traceability throughout the supply chain.
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News briefsK-Way reopens its Milan flagship
The revamped Milan store is part of a brand’s international expansion plan primarily focusing on Europe.
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News briefsSkechers opens new concept store in Prague
The new store brings the number of Skechers retail locations in the Czech Republic to eight.
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News briefsLuanvi founder among the dead in Valencia
Vicente Tarancón, CEO of Luanvi, was among the victims of the 29 October floods in Valencia.
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ArticleRussian sporting goods market is flooded with fakes
The share of counterfeit fake products on the Russian market has expanded since 2022. This is SGI Europes staff member Vlad Vorotnikov reporting.
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Case StudyHoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
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News briefsKästle partners with Olympic champion Anna Veith
The Austrian ski brand is partnering with the decorated Olympian to inspire young people to take up skiing and develop innovative alpine products.
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C-Suite InterviewCraft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
