More about brands – Page 41
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News briefsAdidas inaugurates a store in Rome
Adidas has opened a new store in Rome. The 714-square-meter retail space, on two floors, is located at via del Corso 132, a main street in the historical city center and one of Rome’s shopping avenues. The store features a number of technological innovations, among them immersive dressing rooms with ...
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Article
VF Corp. sets initiatives for brands to reach FY27 targets
This is how VF Corp. wants to reach its growth targets for 2027 in challenging times.
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ArticleUnder Armour releases 2021 Sustainability & Impact Report
Under Armour has released its 2021 Sustainability & Impact Report, which outlines a new sustainability framework, goals and targets. The report, aligned with the industry standards of the Global Reporting Initiative (GRI) and Sustainable Accounting Standard Board (SASB), outlines 23 goals and targets in three categories: Products, Home Field, and ...
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News briefsFox Racing enters the performance training category
Fox Racing, the California-based specialist in mountain bike and motocross safety equipment and apparel, has announced the brand’s introduction into the performance training category. The new training collection marks the brand’s first launch off the bike. The new autumn 2022 line will debut with a range of products for all ...
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News briefsAdidas relaunches its members week with consumer activation and product drops
The Adidas members week will return from Sept. 30 to Oct. 6, offering consumers seven days of products, activations and members-only rewards. This year’s members week brings members of the company’s adiClub activities and products that champion inclusivity. Among them is Authentic Balance Yoga, a line of gender-neutral apparel in ...
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News briefsRoyal Padel thriving despite standstill in the market
The chief executive of Royal Padel, Rafael Tarradas, has made twin declarations to CMDsport: for one thing, the European pádel market has ground to a halt; for another, sales for his own brand have taken off since September, thanks to customers from outside Spain. Barcelona-based Royal Padel enjoyed a 25 ...
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News briefs
Apple signs five-year sponsorship deal with NFL for Super Bowl halftime show
According to Sportico, the iPhone manufacturer Apple has signed a new contract with the National Football League (NFL) as the new sponsor of the Super Bowl halftime show. The company will pay nearly $50 million annually for the coming five years, with the event being billed as the “Apple Music ...
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News briefsJoma appears to have recovered from pandemic measures
Joma is set to exceed its sales for pre-lockdown 2019 by 15 to 20 percent, according to Diffusion Sport. Production director Fortu López told the trade publication at the recent Micam trade show that “the company is meeting expectations. Indeed, we’re exceeding our goals, which were to return to our ...
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News briefsAdidas teams up with Soul Cap to make swimming more accessible
Adidas has announced its first swim cap made in partnership with London-based start-up Soul Cap. The partnership aims to promote greater diversity and inclusivity in the world of swimming. The debut Adidas x Soul Cap swim cap has been designed in a range of sizes for adults or children with ...
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News briefsMizuno launches eco-friendly Wave Neo shoes
Mizuno is introducing its Wave Neo Collection, described by the brand as “its first running shoes that balance carbon impact” and as the collection with “the lowest environmental impact in Mizuno’s history.” The carbon impact during the product life cycle of the Wave Neo Collection will be balanced by the ...
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Infographics & DataSports Equipment Market 2021
This exclusive, yearly statistic includes revenue and market share development of the major global sports equipment brands.
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Infographics & DataLeading sports equipment brands 2021
This exclusive chart and data can be downloaded by our Premium Members.
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News briefsVapesol launches soles made from factory waste of nitril gloves
The Portuguese company Vapesol, which manufactures more than five million pairs of soles yearly (according to its website), has teamed with the nitril glove company Raclac to produce of footwear soles from industrial waste. Raclac claims to be the only manufacturer of nitril examination gloves in Europe. ...
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AnalysisMarket Analysis: The sports equipment market
This exclusive statistic includes revenue and market share development for the major global sports equipment brands.
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News briefs
Fourth country rules that Google Analytics runs afoul of EU law
The Danish Data Protection Agency has determined that the operations of Google Analytics are unlawful in Denmark without “the implementation of supplementary measures in addition to the settings provided by Google.” At issue is the protections on consumer data collected in Europe for dispatch to the U.S. As the agency ...
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News briefsDecathlon becomes official partner of Paris 2024
Decathlon has become an official partner of the Paris edition of the Olympic and Paralympic Games, scheduled for 2024. The company will be supplying the games’ 45,000 volunteers with a variety of products, holding a number of related events at its 300-odd stores in France, introducing a capsule collection with ...
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News briefsPolar's GoFit monitors now compatible with Chromebook
Polar Electro’s GoFit app is now compatible with the Google Chromebook. The app is designed to help physical education teachers evaluate student effort in real time – by monitoring heart rates and how they measure up against heart-rate targets, for example. It also awards badges for student effort. The app ...
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ArticleAdidas exhibits its “made to be remade” products in London
At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...
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News briefsPuma extends partnership with e-sports company
Puma and the e-sports company Gen.G have signed a multiyear extension of their existing global partnership for joint merchandise, player kits and special-edition uniforms. On Sept. 20 they will be launching a second lifestyle collection to be worn by Gen.G’s creators and players, among them team Korea (LCK), which won ...
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News briefsNike co-creates new training content to help kids express their potential
Nike has partnered with Leeds Beckett University and ICOACHKIDS to co-create a new curriculum for the Nike Training Club (NTC) app. The new program features inspiring content that is meant to help youth coaches create environments that allow kids to succeed on and off the field. The program consists of ...
