More about brands – Page 96
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News briefs
Vans will donate up to $200,000 to Skateistan
To celebrate Go Skateboarding Day (June 21), Vans has set up a partnership with Skateistan, a non-profit organization that promotes skateboarding and education in Afghanistan, Cambodia and South Africa. On July 6, the company and the NGO will be launching a video campaign – titled Where It Starts and available ...
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News briefs
Nobull was valued at $500m in a recent funding round
Complementing what we reported about Nobull on April 16, Business Insider has reported that this direct-to-consumer athletic footwear brand, founded in Boston by two former Reebok executives in 2015, enjoyed growth of 80 percent in 2020 because of the pandemic and reached a valutation of $500 million through a new ...
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News briefs
Gym+Coffee releases an eco capsule
Gym+Coffee has launched a limited-edition eco-collection called The Kinetic Capsule. The items are made with a combination of sustainable cotton, sourced through the Better Cotton Initiative (BCI), and recycled polyamide certified under the Global Recycling Standards. Priced at £90 to £95 (€105-$125 to €111-$132), the collection comprises a men’s and ...
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News briefs
Nike launches sneaker range made from pineapple leaf fibers
Nike has teamed up with Piñatex on the “Happy Pineapple” pack, a collection of sneakers that use a pineapple-based material. The silhouettes featured in the new pack include the Nike Air Force 1, Free Run Trail, Air Max 95, Air Max 90 and Air Zoom-Type. All the five silhouettes are ...
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News briefs
MIT researchers develop a programmable digital fiber
Researchers at the Massachusetts Institute of Technology (MIT) have tested what is thought to be the first fiber with digital system capabilities. It is able to sense, store and process activity data digitally after being incorporated within a shirt. Fabrics with digital system capabilities could be used in physiological monitoring, ...
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News briefs
Intersport launches “Überwissen” campaign in Germany
In a new marketing campaign that ironizes the hyper-knowledge owned and shared by its staff on the sales floor, Intersport Germany celebrates the re-opening of its retail partners’ stores after a long lockdown. The “Überwissen” (= something like “superior knowledge”) video directed by Pat Boriello shows the origin of a ...
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News briefs
Adidas partners with Delta Galil for underwear
Adidas has announced a global licensing agreement with Delta Galil for the design, manufacture and distribution of men’s and women’s underwear under the Adidas Badge of Sport and Originals labels, starting in the spring of 2022. The women’s collection will be sold in all the regions. The men’s collections will ...
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News briefs
Fútbol Emotion partners with Nike for a deal with the Huesca club
Fútbol Emotion and Nike have signed a joint deal with the SD Huesca football club, which plays in La Liga. For the next four seasons, Fútbol Emotion will be supplying Nike apparel to the men’s, women’s and youth divisions of the club, along with its staff and the Fundación Alcoraz, ...
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News briefs
Nike is the most resold fashion brand
Nike is “by far” the most resold fashion brand in the world, according to a survey of 60 (fashion, casual and sports) brands and fast-fashion banners carried out from June 4 to 7 by a British comparison website, SaveOnEnergy. It found that the Nike brand had a “staggering” 1,160,153 listings ...
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News briefs
UBC hires an e-commerce expert from Lotto, licenses Head sneakers
United Brands Company (UBC), an Italian licensee for branded sneakers, has hired Pierpaolo Guerra to manage its digital and e-commerce activities as part of its efforts to develop its omnichannel strategy. Guerra comes from Lotto Sport Italia where he was in charge of digital and omnichannel activites. Previously, he was ...
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News briefs
New international brand president for K-Swiss
K-Swiss has promoted Dave Grange to the position of international brand president, replacing Barney Waters who is leaving the company after 12 years to lead an unnamed brand of eyewear. Grange was most recently vice president of sales in charge of the Americas for K-Swiss and Palladium, which became the ...
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News briefs
Hoka One One appoints a global creative agency
Hoka One One has appointed FCB, a company based in San Francisco, as its first global creative agency of record, with a plan to launch its first global campaign in 2022 . FCB, which stands for Foote, Cone & Bending, was elected by Adweek as Global Agency of the Year ...
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Article
Amer will contribute to double Anta’s H1 net profit
Amer Sports’ profitability is apparently improving faster than that of the rest of the Anta Sports Group. In a profit warning, Anta, which heads up the joint venture that took over the group two years ago, says it expects a decline in the losses of a joint venture, which we ...
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News briefs
Adidas has designed sportswear to handle menstrual leaks
Adidas has spent the past two years developing sportswear to handle menstrual leaks. Whereas the products of a brand like Thinx are claimed to absorb the same amount of discharge as several tampons, Adidas’ line is intended for use in conjunction with tampons or pads. The accompanying marketing campaign, with ...
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News briefs
Zoggs to sponsor safety programs for swimming
Zoggs has signed a three-year deal with the Swimming Teachers’ Association (STA), which is both swimming’s national governing body and an educational charity in the U.K. The partnership will focus on safe swimming in open water, a major product category for the Australian swim brand based in the U.K. The ...
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News briefsFoot Locker is redesigning its staff jerseys
Foot Locker Europe is redesigning the “Striper” jersey worn by clerks at its stores. To this end it has hired Highsnobiety, which provides what it calls audience insight, category analysis, brand strategy, go-to-market planning and integrated campaigns. This media company is in turn hiring “local sneaker and streetwear brands” to ...
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News briefs
What will football look like by 2024?
Decathlon is providing interesting insights into what the game of football may look like in 21 years, with most spectators following matches in smaller stadia or through an immersive experience over the internet. For example, contact lenses on the eyes of a player could allow future spectators to see what ...
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News briefs
Burton promotes Kenney as chief strategy officer
Ali Kenney, previously SVP of strategy & insights, has been promoted to chief strategy officer at Burton Snowboards, a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment early in her ...
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News briefs
Macron partners with the English MAN v FAT Football program
Macron will be the official partner of MAN v FAT Football, a U.K. initiative aimed at tackling obesity through playing football. The Italian sportswear brand will be supplying the kit for coaches and will also give players the opportunity to purchase kits from a dedicated teamwear line. MAN v FAT ...
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News briefs
Rollerblade announces Stephen Helfenbein as lead ambassador of the Skate to Ski program
Rollerblade, the specialist in inline skating, has announced that Stephen Helfenbein has joined the Rollerblade team as the lead ambassador to the Skate to Ski program, an innovative approach to staying fit during the off season. The Skate to Ski program provides training and instruction for skiers to use inline ...
