More consumer news – Page 14
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News briefs
Sports retailers’ closures up by 84% year-on-year in Spain
Like in other countries, the pandemic has accelerated a reduction in the number of sporting goods stores in Spain, adding to factors such as the growing weight of e-commerce, the more selective distribution policies of the major sports brands and the general modernization of the trade. Some 372 sporting goods ...
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News briefs
U.K. competition watchdog sets out “green claims” principles for businesses
In 2020, the U.K. Competition and Markets Authority (CMA) announced that it was investigating the impact of “green” marketing on consumers. A recent analysis of websites, conducted alongside other global authorities, has shown that 40 percent of green claims made online could be misleading, the CMA said. The CMA is ...
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ArticleReport ranks Lululemon and Adidas highest for avoidance of forced labor
Of the 37 companies examined by KnowTheChain, the ten footwear or apparel companies that are most conscientious in terms of supply-chain labor policy, scored on a scale of zero to 100, are: Lululemon (89), Adidas (86), PVH (74), Gap (70), Primark (69), Nike (62), VF (62), Puma (58), H&M (55) ...
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ArticleOnline sports retailing will grow by 13% a year, Signa Sports United estimates
A new report issued by Signa Sports United (SSU) and compiled in cooperation with the Boston Consulting Group predicts that global sports participation will grow from 2.5 billion to 3.5 billion people by 2025, and that online sale of sporting goods will continue to increase overproportionately. It could be used ...
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News briefsMips launches a redesigned, consumer-centric virtual guide
Mips, the Swedish provider of the eponymous helmet safety technology, has unveiled a completely redesigned website aimed at making “helmet safety more transparent and easily understandable to everyday people.” The brand’s latest evolution goes beyond simple cosmetic changes, using language and design focused on maximizing consumer benefits. The website offers ...
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News briefs
Foreign sports retailers dominate on Facebook in Spain
CMDsport has published a report on the social-media presence of the top purveyors of sporting goods and sportswear in Spain. The top platform is Facebook, followed by Instagram and Twitter, and on Facebook the top chain, by a large margin, is JD Sports, with 3.47 million followers. JD is the ...
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Infographics & DataConsumer Sentiment Germany
This infographic shows the consumer sentiment development in Germany until April 2021 - surveyed by the HDE (Handelsverband Deutschland)
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News briefs
Reebok launches consumer-inspired apparel collection with This Memento
Reebok has introduced Meet You There (MYT) x Memento, the latest installation of Reebok’s Meet You There franchise. The new apparel collection comprises a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS to XXXL. The collection was brought to life through Reebok’s partnership with This ...
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News briefs
The German fitness industry suffers a 24% decline in turnover
After more than 30 years of ongoing growth, the German fitness industry registered a 24.5 percent decline in turnover to €4.16 billion in 2020 as the Covid-19 pandemic heavily impacted gyms. The figures come from a report titled Eckdaten der deutschen Fitness-Wirtschaft 2021 [Tr.: Key data from the German Fitness ...
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News briefs
AliExpress rewards consumers for Le Club Paris 2024 challenges
Until the Paris 2024 Olympic and Paralympic Games, Le Club Paris 2024 is offering its own members the opportunity to participate in fun challenges and to earn points that enable them to enter prize draws and enjoy exclusive rewards - such as participating in special experiences with Olympic and Paralympic ...
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News briefs
Sports sales boom in Norway continues over the internet
The Norwegian sporting goods market, which grew by 7 percent last year across the major retail chains, continues to be very buoyant, especially over the internet, as noted by Sportsbransjen, the country’s sporting goods industry association. According to Klarna, the Swedish fintech company, online sales of sports and leisure products ...
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News briefs
The Danish sports market drops by 9.1%
In contrast with the previously reported consumption trends in Norway, the sporting goods market did not go well in Denmark last year, like in the major Western European countries. Dealers of sporting goods and camping equipment saw their sales contract by 9.1 percent, according to Statistics Denmark. Shoe and apparel ...
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News briefs
Boom in pandemic running in N. Ireland and U.K., survey says
Macmillan Cancer Support, a London-based charity, estimates that eight percent of Northern Ireland’s population, or some 116,000 people, have taken up running to preserve their health since the Covid pandemic lockdowns began last March. About seven percent have taken up meditation or yoga. The youth in the U.K. has proven ...
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ArticleThe Norwegian market grew by over 7% in 2020
Norway has the highest per capita consumption for sporting goods in Europe, and it grew strongly last year – in spite or because of the coronavirus epidemic – in contrast with an overall sales decline estimated at around 10 percent in the five major European countries. One main reason was ...
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Article
Soft anti-Covid restrictions boost sales of winter sports items in Russia
After a slump in sales at the beginning of the current autumn/winter season, sales of products for winter sports in Russia have proven to be strong in January and February thanks to abundant snow and weak quarantine restrictions, allowing all ski facilities to continue to operate in contrast with ...
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News briefsWomen’s sneakers are booming on StockX
StockX has released a report on the resale market’s evolution since the company’s founding, in February 2016. Men’s sneakers continue to dominate resales, but the resale of women’s sneakers has been growing at a faster rate, having multiplied by a factor of 1,500 since the start. StockX says it now ...
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ArticleNPD: The European market fell by 10% in 2020, with running down 3%
We apologize for a mistake made in an article yesterday about the running market in Germany and the four other major European countries. We run the article here again with a different first paragraph: According to NPD, the total European market for athletic footwear and apparel suffered an overall decline ...
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News briefs
Golf is thriving in the U.K. despite Covid restrictions
Sports Marketing Surveys (SMS) reports that somehow in the age of Covid-19 and despite the course closures in November, rounds of golf played in the U.K. during the fourth quarter of 2020 were up year-on-year by 41 percent. They were already up in the third quarter by 59 percent. The ...
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News briefs
DBK: Sporting goods consumption fell by 18.3% in Spain last year
According to a report from the Observatorio Sectorial DBK – part of the “smart data company” Informa, a subsidiary of CESCE – the pandemic’s boost to home fitness has limited by 18.3 percent last year’s drop in sporting goods retail sales in Spain. The drop, which was apparently higher than ...
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ArticleMcKinsey + WFSGI: Winners and losers in a market that fell by 7% in 2020
Performing better than general apparel and other consumer goods sectors, the global sporting goods market declined by around 7 percent to around €285 million in 2020 because of the Covid-19 pandemic, according to a preliminary estimate made by McKinsey & Co. in a webinar hosted by the World Federation of ...
