More on CSR and Sustainability – Page 7
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ArticleAnti-synthetics group forms in US Congress
The Congressional Slow Fashion Caucus was established in the US House of Representatives on June 27. Among its founding members are Marie Gluesenkamp Perez (Washington), Chellie Pingree (Maine), Sydney Kamlager-Dove (California), Grace Meng (New York), Julia Brownley (California) and Jerrold “Jerry” Nadler (New York) – all of whom belong to ...
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News briefsAsics and Paris aim to tackle mental illness through spontaneous sport
Together with a handful of handball professionals, including Asics-sponsored Océane Sercien and Dylan Nahi, Asics, We Are Etandart and the City of Paris have inaugurated a newly renovated handball court at Square Montholon in the 9th arrondissement of the capital.
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News briefsSprinter helping to recover ocean plastic
According to Diffusion Sport, Sprinter has been working with a Spanish environmental start-up called Gravity Wave. Their joint project, “Best Wave of Sport,” recovered 30 tons of plastic from the Mediterranean Sea from November 2023 to February 2024. This is part of a larger project called #PlasticFreeOceans, in which 150 ...
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News briefsLululemon among backers of latest $65 million Samsara Eco funding round
Australian recycler Samsara Eco has raised about US$65 million in its latest funding round. Investors include Singapore state investment company Temasek, Hitachi’s venture capital arm, and Lululemon, which earlier this year started selling a jacket made from Samsara Eco’s recycled polyester. The latest round will be used by Samsara Eco ...
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ArticlePuma, Mercedes AMG Petronas and Ræburn launch upcycling collection
Puma has entered into a collaboration with the Mercedes-AMG Petronas Formula One team (MAPF1) and Ræburn, a London-based creative studio known for reusing surplus materials. Source: Puma MAPF1 x Ræburn / George Russell Within the scope of the partnership, the trio is mainly drawing on Ræburn’s upcycling ...
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News briefsBluebella launches campaign with Team GB Women’s Rugby
Bluebella has launched a new campaign featuring the stars of the Team GB women’s Olympic rugby team. With Paris 2024 starting at the end of July, Team GB Rugby Sevens players Jasmine Joyce, Celia Quansah and Ellie Boatman have teamed up with the underwear brand’s #StrongIsBeautiful campaign to encourage girls ...
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News briefsMore sustainable movement in the wetsuit market: Billabong introduces Upcycler program
After years of Patagonia producing neoprene-free wetsuits made from natural Yulex rubber, Alpkit recycling its wetsuits into new neoprene since 2023, Decathlon recently starting to produce wetsuits made from Yulex100 and Quiksilver just announcing that it is upcycling wetsuits into sunglasses, Australian surf and lifestyle brand Billabong has now introduced ...
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ArticleAsics’ Gary Raucher: “Our role in society is inspire people to move”
SGI Europe spoke to Gary Raucher, Executive Vice President, Head of Product, Marketing, and Merchandising at Asics, about the brand’s influential role in promoting physical and mental health through sport.
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Infographics & DataPhysical inactivity among adolescents and adults
The latest data from the World Health Organization (WHO) highlights a significant global challenge: adolescents and adults are not meeting recommended physical activity levels.
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News briefsFoot Locker relaunch the FLX Rewards Program
Foot Locker unveiled an enhanced FLX Rewards program and announced upcoming upgrades to its mobile app, marking key milestones in the company’s Lace Up strategy, its strategy to drive sustainable and profitable growth. Based on extensive consumer insights, the revamped FLX Rewards program introduces FLX Cash, which allows customers to ...
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News briefsQuiksilver upcycles wetsuits to sunglasses
Quiksilver will drop 150 pairs of sunglasses made from upcycled wetsuits, a limited-edition series created with French eyewear producer Oceneo. The eyewear line is the latest result of the board sports brand’s Take Back program, launched in 2022 to support research into developing a collection and recycling system for used ...
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ArticleGlobal decline of physical movement and how the sporting goods industry can take up this challenge
The global decline in physical activity poses serious health risks, and the sporting goods industry is uniquely positioned to address this challenge through innovative initiatives.
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News briefsWFSGI and sporting goods companies react to WHO’s inactivity data
According to the WHO, 31 percent of adults are “inactive” and “not meeting the recommended levels of physical activity (just 150 minutes of moderate exercise per week).” This figure, it predicts, will at the current rate of change rise to 35 percent by 2030. It stood at ...
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News briefsSuperfeet partners with organization to prevent injuries in workplace
Insole maker Superfeet announced that it partnered with workplace injury prevention solutions provider Work Right NW (North West) to offer insoles as part of Work Right’s injury prevention program. The new partnership is meant to improve employee safety in the industrial workplace by providing workers access to the right insoles ...
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ArticleAltor buys Renewcell and starts Circulose
Swedish textile recycling company Renewcell, founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, has been looking for a new owner to safeguard and advance its patented process to produce Circulose pulp from 100 percent textile waste ever since it filed for bankruptcy in February 2024. The ...
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News briefsArena and Healthy Seas team up again
For the second consecutive year, Arena and Healthy Seas are continuing their partnership, which is committed to the health and protection of our waters. Healthy Seas is a foundation dedicated to safeguarding the world’s oceans and seas through three key pillars: clean-up education marine waste prevention Their primary ...
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ArticleNew UK report shows physical and mental benefits of surfing
According to the UK Surfing and Health 2024 Report, released on International Surfing Day (June 15) by the University of Bristol in partnership with The Wave, there is a positive correlation between surfing and better self-reported physical and mental well-being. Those who reported better physical and mental ...
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News briefsDecathlon manufactures natural rubber wetsuits with Yulex
Decathlon has started to produce wetsuits in a material called Yulex100. This material was developed in collaboration with the American company Yulex, which specializes in the research and production of natural latex and rubber alternatives. This neoprene-like material contains no synthetic rubber. In addition, the natural rubber used in Decathlon ...
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News briefsPuma to become main sponsor of Nürnberg Pride
Puma will continue to be the main sponsor of Christopher Street Day Nürnberg e.V., an organization that campaigns for the rights of the queer community in the metropolitan area of the German city of Nuremberg, and accompany it at a variety of events during the Nürnberg Pride weeks this July ...
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ArticleAre compostable sneakers soon ready for mass production?
In late April, Puma announced it would make a commercial version of its Re:Suede 2.0 compostable sneaker. The brand created 500 pairs of its Re:Suede sneaker in 2021 as an experimental project, then asked volunteers to wear them for half a year to test comfort and durability. Now, the brand ...
