All News briefs articles – Page 442
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News briefs
Gore-Tex recently opened a pop-up store at a German shoe...
Gore-Tex recently opened a pop-up store at a German shoe retail store called Schuh Reindl. The pop-up store, covering 40 square meters, is located in Rosenheim. It's the company's first pop-up store in Germany. There, consumers can test sneakers, casual shoes, trekking shoes and running shoes made with Gore-Tex fabrics. ...
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News briefs
NK Sport, the high-end sporting goods store in Stockholm, will...
NK Sport, the high-end sporting goods store in Stockholm, will reopen in September after a renovation of its 1,800-square-meter space. It hopes to offer current and new NK customers an inspiring, modern sporting goods environment that is closely linked to the fashion scene. What used to be a focus on ...
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News briefs
Puma will replace Hummel as the technical sponsor of SpVgg...
Puma will replace Hummel as the technical sponsor of SpVgg Greuther Fürth, a team playing in the Bundesliga, starting with the 2020/21 season. The long-term contract is going to be useful for the Wild Cat because the city of Fürth is not far from its head office in Herzogenaurach. This ...
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News briefs
Mizuno Iberia has made Josep Maria Munill its new sales...
Mizuno Iberia has made Josep Maria Munill its new sales director. For the past several months, Munill has been working with Oliver Strenguetto, who runs the Iberian subsidiary, to establish the Japanese company's sales team on the peninsula. Munill has otherwise spent his 20-year career at Fila, as sales director ...
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News briefs
Lacoste has launched a new and unconventional video for its...
Lacoste has launched a new and unconventional video for its “Crocodile Inside” campaign, where it shows a couple's anger dismantle the world around them as they argue. The featured couple appears to be on the verge of breaking up, with their home and surrounding buildings collapsing around them, but just ...
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News briefs
The national police of Spain and the municipal police of...
The national police of Spain and the municipal police of Madrid have broken up a counterfeiting ring in Spain's capital. They have arrested six people and seized some 2,000 items, mostly apparel, bearing the logos of football teams in the Champions League, Spain's LaLiga and the Union of European Football ...
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News briefs
Lenzing has reported an increase in revenues of 1.8 percent...
Lenzing has reported an increase in revenues of 1.8 percent to €560 million in the first quarter of 2019, as compared to the same period of the previous year, attributing it mainly to a successful diversification of its product line. The sale of premium fibers accounted for 47.3 percent of ...
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News briefs
Vibram is celebrating the 10th anniversary of the Vibram Technological...
Vibram is celebrating the 10th anniversary of the Vibram Technological Center (VTC) in Guangzhou, China. The facility is an innovation hub where the Italian brand studies innovative compounds and technologies and creates prototypes of new products prior to launching them on the market. The VTC staff operates in close synergy ...
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News briefs
Based on a survey of more than 2,500 top managers...
Based on a survey of more than 2,500 top managers conducted by the Boston Consulting Group (BCG), Adidas is regarded as the 10th most innovative company in the world. Alphabet, parent company of Google, ranked first, followed by Amazon, Apple, Microsoft, Samsung, Netflix, IBM, Facebook and Tesla. Adidas 10th place ...
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News briefs
For its spring/summer 2019 collection, Ecco Golf has released its...
For its spring/summer 2019 collection, Ecco Golf has released its lightest golf shoe ever: the S-Lite hybrid. Ecco has produced a sole that is 66 percent thinner than any model that has been previously paired with a TPU outsole. The extra thinness will not affect its grip, however, thanks to ...
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News briefs
Canada Goose complemented its spring 2019 Dry Anywhere campaign with...
Canada Goose complemented its spring 2019 Dry Anywhere campaign with a rain-activated art installation of the same name in various cities around the world during the month of April. The installation, accessible free of charge, launched in London on April 17, and also touched down in Milan, Beijing, Hong Kong, ...
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News briefs
With a three-year deal running through the 2021 season, Kask...
With a three-year deal running through the 2021 season, Kask has become the official supplier of helmets for Ironman races in Europe, the Middle East and Africa (EMEA). The Italian helmet maker has been trying to raise its profile in that market. It will be present for Ironman and Ironman ...
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News briefs
Global sports sponsorship is expected to grow by 4 percent...
Global sports sponsorship is expected to grow by 4 percent this year and to hit £35 billion (€40.5bn-$45.5bn), according to recent research by Two Circles. The experts of the London-based sports marketing agency said that growth is being registered despite concerns in Europe about marketing restrictions on gambling firms, which ...
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News briefs
Patagonia has launched Artifishal, a docu-film about the fight for...
Patagonia has launched Artifishal, a docu-film about the fight for the future of wild fish and the environment that supports them. The 80-minute film explores the threats posed by fish hatcheries and fish farms, and the wild salmon's slide toward extinction. Artifishal will be showing in Patagonia stores in the ...
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News briefs
Protest, the Dutch action sports brand, has created a capsule...
Protest, the Dutch action sports brand, has created a capsule collection of swimsuits for The Surf Project, a foundation whose certified instructors and volunteers run small-group surfing lessons for children with ADHD, Down Syndrome and autism. The foundation also works with psychiatrists and psychologists to gauge the benefits of surfing ...
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News briefs
VF Corp. will become almost entirely an active lifestyle and...
VF Corp. will become almost entirely an active lifestyle and workwear company with an annual turnover of around $11 billion following the approval by its board of directors of the spin-off of its two jeans brands, Lee and Wrangler, into a new company called Kontoor Brands. VF's shareholders will get ...
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News briefs
The Adidas Group has three new members on its supervisory...
The Adidas Group has three new members on its supervisory board. At the company's annual general meeting on May 9, Thomas Rabe, Bodo Uebber and Jing Ulrich were elected to the board. Rabe has been the chief executive of Bertelsmann since 2012, Uebber is financial director of Daimler and Ulrich ...
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News briefs
Life Fitness has launched a digital advertising platform called Life...
Life Fitness has launched a digital advertising platform called Life Fitness Media. The system will enable the supplier of commercial fitness equipment to channel advertising through machines – notably cardio equipment – that it has already been sold to gyms, universities, hotels, corporations and other clients. The American company has ...
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News briefs
Nike has entered into a licensing agreement with PVH Corp....
Nike has entered into a licensing agreement with PVH Corp. for the design, sourcing, marketing and worldwide distribution of Nike-branded men's underwear. PVH Corp. is already the North American licensee of Speedo. It owns brands like Calvin Klein, Tommy Hilfiger, Van Heusen and Izod.
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News briefs
Jean-Philippe Torgue has set up his own consultancy, called Akuna,...
Jean-Philippe Torgue has set up his own consultancy, called Akuna, after collecting 25 years of experience in brand-building. He was a senior executive at major companies including VF Corp. and Amer Sports before setting up a European office for Phenix in 2017. He left the operation after a year and ...
