News briefs – Page 14
-
News briefs
Adidas is one of the Top 10 companies for corporate reputation
Adidas has ranked 7th in “The 2021 Global RepTrak 100,” a ranking of corporate reputation for companies with global revenues above $2 billion, compiled by The RepTrak Company, a reputation data and insights company based in Boston. Lego Group has taken the top spot, followed by Rolex, in the second ...
-
News briefs
Adidas uses mushroom fibers in a Stan Smith model
Adidas has launched the Stan Smith Mylo, its first shoe whose upper is made with the Mylo material, a soft, natural and renewable alternative to leather that uses mycelium, which comes from the roots of mushrooms. Developed by a biotechnology firm, Bolt Threads, Mylo is described by the company as ...
-
News briefs
Adidas releases a limited-edition Stan Smith Golf shoe
For the first time in the history of the brand, Adidas is bringing its iconic Stan Smith silhouette to golfers. The limited-edition Stan Smith Golf features a Primegreen upper made with high-performance recycled materials that use a minimum of 50 percent recycled content. The shoe’s distinctive green colorway is meant ...
-
News briefs
Adidas and Stella McCartney release Beach Defender
The final installment of the Adidas by Stella McCartney spring/summer 2021 line is called Beach Defender. Developed under the creative direction of Netti Hurley and Monika Mogi, the accompanying campaign presents a “new line-up of activists connected by their passion for change, conserving our planet’s waters and the invigoration that ...
-
News briefs
Moody’s confirms Adidas’ A2 rating
Completing a periodic review of Adidas, the rating agency Moody’s confirms its A2 credit rating; which it assigned one year ago when the group obtained a €3 billion loan to prop up its liquidity during the coronavirus pandemic. Moody’s mentioned among the positive factors Adidas’ long track record, its leading ...
-
News briefs
Adidas denies sourcing in Uzbekistan
Adidas denies a report coming from Moscow that it is going to get shoes products in Uzbekistan.
-
News briefs
Adidas uses more sustainable dye technologies for its new tennis range
Adidas said that its newest tennis apparel collection was made using more sustainable dye technologies that allow color to be applied to garments earlier in the creation process. This method is said to save up to 60 percent of the water and energy traditionally used, thereby reducing the environmental impact ...
-
News briefs
Yeezy is valued at over $3.2 bn
Sales of sneakers resulting from Yeezy’s collaboration with Adidas grew by 31 percent to nearly $1.7 billion in 2020, according to a document compiled by UBS, details of which were reported by Bloomberg. According to the Swiss bank, the partnership generated $191 million in royalties for Yeezy, the sneaker and ...
-
News briefs
New video series by Adidas shares empowering stories from women
Adidas has already indicated that it is focusing on women in many different ways as part of its new strategic development program. An all-new video series by Adidas, titled “Taking 5,” features the stories of women in sports who share their personal insights and encourage more women to trust in ...
-
News briefsAdidas and Peloton collaborate on apparel
As expected, Adidas has announced the launch of a line of apparel with Peloton on March 25. The Adidas x Peloton spring/summer 2021 collection – designed in collaboration with the Peloton instructors Ally Love, Robin Arzón and Cody Rigsby – is made of tank-tops, tights, shorts, hoodies, T-shirts, crewnecks, sports ...
-
News briefs
Adidas launches third artist-designed women’s collection
Adidas has launched a third artist-designed line of sportswear for its Women in Power Collection. The two previous artists were Nini Sum of Shanghai and Jordan Moss of New York City. This time around it’s Egle Zvirblyte of London, who has drawn inspiration for her colors from high-intensity training. The ...
-
News briefs
Adidas campaign features a meter-long shoe
Adidas and the Estonian rapper Tommy Cash have designed a sneaker that exceeds one meter in length and promoted it through Cash’s Instagram channel, where it received 140,000 likes within a day. The idea to “make the longest shoes in the world” came from Cash himself and is a marketing ...
-
News briefs
Adidas Confirmed comes to Europe
Adidas has expanded the reach of its new version of the Adidas Confirmed app to Europe. First launched in the U.S. and China last year, the app gives the registered customer immediate access to new releases of sneakers and special collections. The app became available on March 1 in Germany, ...
-
News briefs
Adidas opens its first flagship store in Dubai
Studded with 60 different digital touchpoints, the 1,500-square-meter flagship store opened by Adidas in the Dubai Mall is the first one in the city. It offers many unusual services including free shoe cleaning and a “Bring It to Me” app that allows customers to request a product and get it ...
-
News briefs
Adidas joins the Fur Free Retailer program
Adidas has joined the Fur Free Retailer program, an international initiative of the Fur Free Alliance that aims to encourage companies to go fur-free. Adidas currently does not sell products made of animal fur, but the brand has nevertheless pledged to permanently renounce fur in order to underline its commitment ...
-
News briefs
Adidas plans to resume dividends
Adidas’ executive board has decided a resumption of the company’s dividend payments, subject to approval by the supervisory board and at the annual general meeting of May 12. The says its decision reflects a positive outlook for the current financial year and follows a series of financing measures: it recently ...
-
News briefs
Adidas Golf signs up Brendan Lawlor
Adidas Golf has announced that Brendan Lawlor will join its roster of athletes. The Irish golfer is currently No. 4 in the World Rankings for Golfers with Disability (WR4GD). After forging a successful amateur career across both disability and able-bodied competitions, he became the first disabled golfer to compete in ...
-
News briefs
Adidas introduces new Terrex goggles
Marcolin, which has replaced Silhouette as the eyewear licensee for Adidas. has introduced two new Adidas Terrex snow goggles with interchangeable lenses. E-Sun’s Varia and Kolor Up lenses are both toric, but Varia adjusts to ambient light through three categories of sun protection categories within 40 seconds, while Kolor Up ...
-
News briefs
Nike leads sports in Brand Finance’s top 500
At number 47, Nike is the most valuable sports brand in Brand Finance’s top 500 for 2021. In fact, it is the only sports brand to break the top 100. The second brand in sports, at number 126, is Adidas. Only one other sports brand made it to the list, ...
-
News briefs
Adidas among top 100 most sustainable firms, although down in the ranking
Adidas has been named among the most sustainable companies in the world in the global Corporate Knights 2021 ranking, an annually updated index of the Global 100 most sustainable corporations in the world. Adidas took the 76th spot with an overall score of 59.6 percent, down from the 55th spot ...
