News briefs – Page 19
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News briefs
Adidas releases a collection with F***ing Awesome
Adidas Skateboarding has released a collection with F***ing Awesome, a brand of gear and apparel for skaters. Designed by the skate brand’s co-founder, Jason Dill, the collection is described as a “dual-season apparel and footwear concept series.” Installment One – consisting of a Taekwondo outfit, coveralls, a jersey set, technical ...
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News briefs
Adidas tops ranking of culturally relevant brands in sport
The Fan Intelligence Index, a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan brand, the ...
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News briefs
Adidas ranks high in Forbes’ ‘Best Employers’ list
The highest-ranking sports-related company on Forbes’ annual “World’s Best Employers” list this year was Adidas, at number 11, with Nike two slots behind. The next ones down were Puma (47), Decathlon (82), Under Armour (355), Foot Locker (482) and VF Corp. (505). The e-tailers that offer sporting goods for sale ...
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News briefs
AS Monaco launches its branded store on Amazon
AS Monaco, the football club that competes in France’s Ligue 1, has announced the launch of its official e-store on Amazon. The club portal will be available to customers in France as well as other European countries, including Italy, Spain, the U.K. and Germany. The agreement makes AS Monaco the ...
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News briefs
Marcolin puts out high-tech Adidas snow goggles
As the new licensee for Adidas eyewear, the Marcolin Group has announced the availability of two Adidas Terrex Snow Goggle models, each with a different lens and both made in Italy. The E-SUNTM VARIATM lens on the SP0039 has a toric shape and adjusts in less than 40 seconds to ...
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News briefs
Adidas holds digital festival for loyalty program members
Adidas has launched a “digital festival” for its loyalty program. Creators Club Week runs for seven days from Oct. 13 and is, according to the company, the first event of its kind. Adidas’ “global member community” will be privy to the company’s largest single introduction of exclusive and limited-edition ...
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News briefsAmanda Rajkumar will run HR for Adidas
Amanda Rajkumar, a 48-year-old British national with 24 years of experience in human relations at other global organizations, is taking the place of Karen Parkin at the Adidas Group as the executive board member in charge of global human relations, overseeing a staff of nearly 60,000 people. She will be ...
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News briefs
Adidas founds the Football Collective
Adidas has launched the Football Collective in London, Paris, Berlin, New York, Los Angeles and Tokyo. A form of federation of local individuals and clubs, the Football Collective intends to foster social changes through football. It will be working with local initiatives already set up under the Adidas Football Collective ...
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News briefs
Reebok appoints new VP of creative direction
Reebok has appointed Kerby Jean-Raymond, a Haitian-American fashion designer, to the position of vice president of creative direction, in replacement of Karen Reuther. He will be working with the product, global marketing and development teams. He will also join Reebok’s senior management, which reports to the brand’s president, Matt O’Toole. ...
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News briefs
Intersport Germany builds up a running community
In partnership with Adidas, Intersport Germany has launched the Run Club, a new area within the Intersport smartphone app intended to form a community of runners who can organize themselves locally to get together. The app also provides information on events, training and nutrition. In connection with the launch, the ...
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News briefs
Liverpool coach becomes an Adidas ambassador
Just as Nike is starting to outfit the members of victorious Liverpool football team with its jerseys and cleats, Adidas has started a multi-year contract with the English club’s coach, Jürgen Klopp, to be one of its ambassadors, effective immediately. As he did before from 2016 with New Balance, the ...
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News briefs
Adidas’ former Yeezy boss will work for Shopify
The mystery about the recent departure of the former head of the successful Yeezy business unit at Adidas is solved. Shopify has just announced that Jon Wexler will be joining the global, Canadian-based e-commerce company on Sept. 14 as vice president of its creator and influencer program. As he did ...
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News briefs
Adidas places two low-yield €500 million bonds
Adidas placed two low-yield bonds worth a total of €1 billion, describing the transaction as its first one as an investment-grade-rate issuer, demonstrating the company’s strong credit profile. The bond offer was more than seven times oversubscribed. The proceeds will be used for general purposes including the repayment of existing ...
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News briefs
JD Sports signs one-year deal with Leeds
JD Sports will be the official sleeve sponsor of Leeds United, the English football club in Leeds, Yorkshire, for the 2020/21 Premier League season. The club will play in the first tier of English football following its promotion in the 2019/20 season. JD Sports’ logo will appear on men’s and ...
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News briefs
ADIFO launches U.S. operations
The Adi Dassler International Family Office (ADIFO), a privately-owned, independent wealth advisory firm for families, recently launched U.S. operations in Miami and Tampa, Florida. ADIFO was founded by Klaus, Horst and Stefan Bente, the three sons of Inge Dassler, the oldest daughter of Adidas’ founder, Adi Dassler. Currently run by ...
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News briefs
A revived Confirmed app by Adidas
Adidas is resurrecting its five-year-old Confirmed app as a new, updated e-commerce platform filled with story-telling contents. The new app became available in the U.S. last week, and there are reportedly plans to launch it also in China at the end of this year and in Europe next year. In ...
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News briefs
Adidas and Unity release joint collection
Adidas Skateboarding and Unity, a producer of gender-neutral skate apparel and shoes, are releasing a joint collection for autumn/winter 2020. Unity was founded in 2017 by Jeffrey Cheung and Gabriel Ramirez specifically for the LGBTQ+ market. Cheung has used his illustrations to modify Adidas-designed shorts and shirts as well as ...
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News briefs
Adidas extends its sponsorship of England Rugby
Adidas has signed a four-year extension of its footwear-supply sponsorship deal with England Rugby. The original deal dates to 2016. The new one takes effect on Sept. 1 and will run through the 2023/24 season. Adidas will retain exclusive rights to rugby boots and trainers for men, women and age-grade ...
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News briefs
New chairman for Adidas
Thomas Rabe, 55, has been appointed as the new chairman of Adidas AG’s supervisory board. He succeeds the 76-year-old Igor Landau after 16 years in that position. Rabe became chief financial officer of Bertelsmann in 2006 and was promoted to chief executive of the global media company six years later. ...
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News briefs
Good ratings for Adidas
The Adidas Group got strong investment-grade ratings from Standard & Poors and Moody’s – A+ and A2, respectively – with a stable outlook, making it one of the top-rated companies in the sporting goods industry. The two agencies praised the Big a for its diversification in terms of geographies, products ...
