News Briefs
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News briefsMoody’s downgrades Under Armour to B1
Moody’s lowered Under Armour’s rating to B1, citing slow turnaround progress and macro headwinds, while upgrading liquidity to SGL-2
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News briefsUnder Armour signs Ibrahima Konaté
After Rüdiger, Torres and Hakimi, Ibrahima Konaté joins UA’s growing roster of world-class players.
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News briefsUnder Armour hires football ambassador
Under Armour has named Arsenal coach Mikel Arteta as Global Ambassador, linking him to product development, youth talent programs and its new campaign.
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News briefsBrazilian market sales soar for Vulcabras in Q2
Vulcabras posts strong Q2 growth, with net income more than doubling and domestic sales up 19% despite weaker international results.
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News briefsThree appointed to Under Armour’s board
Dawn N. Fitzpatrick, Eugene D. Smith and Robert J. Sweeney will join the company’s Board of Directors.
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News briefsUnder Armour displays its first regenerative collection
Under Armour and Portland-based Unless will show a collection designed to return to soil at Milan Design Week.
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News briefsUnder Armour and NFL join forces again
Company and league have been apart for five years.
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News briefsSnipes has a new CMO in the US
Snipes has appointed Kelley Walton as the US market’s new Chief Marketing Officer (CMO).
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News briefsAnother American ski resort acquired by a company
Another American ski resort has been acquired by a company and the trend of corporate ski mountain takeovers continues.
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News briefsOberalp and Under Armour partner for Swiss distribution
The Italy-based group has become the exclusive distributor for Under Armour in Switzerland.
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News briefsUnder Armour has a new Vice President of Commercial for EMEA
With 25 years of experience in the sports, lifestyle, and fashion industries, Under Armours says the signing will bring a wealth of expertise in driving commercial success and more to the company.
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News briefsUnder Armour draws inspiration from nature
UA unveils several nature-inspired products that have an impact beyond retail.
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News briefsAdidas veteran headhunted to Under Armour
After Under Armours acquisition of the brand Unless Collective Eric Liedtke will join Under Armour as Executive Vice President of Brand Strategy.
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News briefsUnder Armour to pay €434 million settlement in shareholder lawsuit
Following a seven-year legal dispute between Under Armour (UA) and a group of shareholders, UA has agreed to pay $434 million in settlement. This should end the legal dispute from 2017, in which it was alleged that the company had misled shareholders about its sales growth to meet Wall Street ...
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News briefsCurry Brand signs first international athlete
Under Armour’s Curry Brand has agreed to a multi-year shoe and apparel deal with Japanese basketball guard Keisei Tominaga. The 23-year-old becomes Curry’s first international athlete. He will also serve as a brand ambassador. Tominaga was born and raised in Japan and then moved to the US, where he made ...
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News briefsUSA Football and Under Armour form multi-year partnership
USA Football, the sport’s governing body in the US and the organization responsible for creating and leading the US national team, and Under Armour have announced a multi-year partnership, which will stretch through the 2028 Olympic Summer Games in Los Angeles (LA28) and aims to allow every athlete to participate, ...
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News briefsHigher domestic sneaker sales spark Vulcabras in Q1
Brazilian group Vulcabras received a 5.8 percent overall revenue lift to 597.3 million Brazilian reais (€109.4m) in Q1 thanks to a 7.4 percent increase in athletic footwear sales to R$495.4 million (€90.7m) as total pairage stepped up 4.7 percent to 4.2 million pairs. Higher sneaker sales in Brazil from Under ...
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News briefsUnder Armour introduces first product made with Neolast stretch fiber
Under Armour is introducing the Vanish Pro Training Tee, the brand’s first product made with Neolast. The new shirt, part of its Vanish training franchise, will make its commercial debut on May 13. Announced for the first time in January 2024, Neolast is meant as a high-performing alternative to elastane ...
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News briefsTFG introduces JD Sports to South African market
South Africa is set to welcome the arrival of British sportswear giant JD Sports, courtesy of The Foschini Group (TFG), through an exclusive franchise agreement. TFG’s CEO Anthony Thunström highlighted the move as an expansion of their sports portfolio, leveraging their existing brands like Sportscene, Totalsports, and Sneaker Factory. Thunström ...
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News briefsJD set to open larger store at Broughton Shopping Park
JD is set to enhance its presence in Chester with the unveiling of a bigger and upgraded store at the Broughton Shopping Park this weekend. The new location promises an expanded selection of products from brands like Nike, Adidas, The North Face, and Under Armour. James Air, Director and Head ...
