News Briefs – Page 5
-
News briefs
Under Armour is manufacturing face masks
Under Armour (UA) is making special face masks that require no sewing to support the healthcare professionals at the nearby University of Maryland Medical System (UMMS) in their fight against the coronavirus pandemic. UA’s global headquarters is located in Baltimore, Maryland. The sports brand is also working on face shields ...
-
News briefs
Under Armour’s lending covenants are relaxed
Under Armour has obtained a revision to its credit agreement with JP Morgan Chase that reduces it required debt/Ebitda ratio but forces it to maintain a minimum liquidity of $450 million through the end of 2021. Also, the aggregate revolving credit facility has been cut from $1.25 billion to $1.10 ...
-
News briefs
UA hires new chief product officer
Lisa Collier will be the new chief product officer at Under Armour, reporting to the company’s president and chief executive, Patrik Frisk, as of April 27. Succeeding Kevin Eskridge, who has resigned and will leave the company in August, she will oversee category management, product, merchandising and design. Collier has ...
-
News briefs
UA introduces auxetic material for football cleats
Under Armour has begun to use auxetic materials, which when placed under tension. thicken at perpendiculars to the direction of the force applied. They have been adopted in the brand’s football cleats including the Clone Blur MC. The material, called Clone Adaptive, purports to improve speed and comfort by ...
-
News briefs
Team 22, the exclusive manufacturer of Under Armour's lacrosse equipment,...
Team 22, the exclusive manufacturer of Under Armour's lacrosse equipment, and the National Lacrosse League (NLL) have extended their partnership for another three years. The NLL is the largest indoor lacrosse league in the world. Team 22 will therefore continue to distribute lacrosse equipment to NLL players. Team 22 became ...
-
News briefs
Under Armour (UA) and Virgin Galactic, the space tourism start-up...
Under Armour (UA) and Virgin Galactic, the space tourism start-up that is set to operate its first commercial space flight in the near future, have unveiled a range of spacewear for passengers, designed by UA. It is the first collection ever created for private astronauts. The line includes a base ...
-
News briefs
Under Armour and Zalando have joined forces for a new...
Under Armour and Zalando have joined forces for a new marketing campaign called “Shepwr” (pronounced “she power”). The brands will be accompanying a purely female influencer group, along with the Berlin-based musician Lary Poppins, on a three-day workout. The athletes will be demonstrating exercises on their social-media channels and providing ...
-
News briefs
Under Armour is developing a new shoe that is said...
Under Armour is developing a new shoe that is said to measure the user's blood pressure. The company has filed a patent application with the U.S. Patent and Trademark Office on June 25 for two possible models of the sneaker. In the first version, the shoe would link to a ...
-
News briefs
Adidas and Under Armour have been recognized at the fifth...
Adidas and Under Armour have been recognized at the fifth annual ESPN Sports Humanitarian Awards. Adidas won the first Sports Sustainability Leadership Award while UA won the Corporate Community Impact Award. The awards were handed out at The Novo, an indoor club located at L.A. Live in downtown Los Angeles, ...
-
News briefs
Under Armour has made Sean Eggert its senior vice president...
Under Armour has made Sean Eggert its senior vice president of global sports marketing. He will be reporting to Alessandro de Pestel, chief marketing officer. Eggert was last with Red Bull, where he was in charge of about 160 initiatives, such as a recent partnership with USA Basketball, several action ...
-
News briefs
Under Armour plans to open its first store in the...
Under Armour plans to open its first store in the Nordic countries in September. It will be located in Stockholm's Mall of Scandinavia, which is right next to the Swedish National football stadium, Friends Arena. At a little over 200 square meters, the store will display the breadth of the ...
-
News briefs
Under Armour has announced a partnership with the Turf Games,...
Under Armour has announced a partnership with the Turf Games, which will see the Turf Games Summer Festival rebranded as the “Under Armour Turf Games 2019.” The deal will also see the fitness brand serving as lead sponsor for all other Turf Games events in 2019, and technical apparel supplier ...
-
News briefs
Under Armour (UA) has unveiled Mick Schumacher as a new...
Under Armour (UA) has unveiled Mick Schumacher as a new brand ambassador. Mick is the reigning Formula 3 champion and the son of Michael Schumacher, seven-time Formula 1 world champion. Mick will wear UA's apparel for the remainder of the 2019 season. The brand has also announced a new product ...
-
News briefs
Under Armour (UA)'s social compliance program has been accredited by...
Under Armour (UA)'s social compliance program has been accredited by the Fair Labor Association (FLA), the multi-stakeholder organization that monitors labor standards in order to promote and protect workers' rights and improve conditions in the workplace. The accreditation follows a multi-year examination of a company's labor compliance program that supports ...
-
News briefs
Lindsey Vonn, the retired skier and longtime Under Armour athlete,...
Lindsey Vonn, the retired skier and longtime Under Armour athlete, is joining Team Project Rock as a global ambassador. Project Rock is a collection of Under Armour training apparel and gear named for Dwayne “The Rock” Johnson, the actor and Under Armour athlete. The next Project Rock collection is launching ...
-
News briefs
Under Armour (UA) has announced a partnership with Virgin Galactic,...
Under Armour (UA) has announced a partnership with Virgin Galactic, part of Sir Richard Branson's Virgin Group, which will see the American sportswear brand serve as Technical Spacewear Partner. Virgin Galactic and its sister companies – The Spaceship Company and Virgin Orbit – are developing and operating a new generation ...
-
News briefs
Under Armour wants to remain committed to its original identity...
Under Armour wants to remain committed to its original identity as a performance brand, in the midst of the athleisure trend that has been characterizing the sportswear market over the last few years. In an interview with the Financial Times, Kevin Plank, the company's founder and chief executive, said that ...
-
News briefs
According to the Wall Street Journal, Under Armour has fired...
According to the Wall Street Journal, Under Armour has fired Ryan Kuehl, senior vice president of global sports marketing, and Walker Jones, senior director of sports marketing. Both were part of the inner circle of Kevin Plank, the founder of the company. The company has made no comment, citing its ...
-
News briefs
Peter Ruppe, who recently left as Under Armour's senior vice...
Peter Ruppe, who recently left as Under Armour's senior vice president of footwear, is joining Columbia Sportswear to help double sales of Columbia branded shoes within three years, according to the Oregonian. Mark Nenow will continue to be in charge of Sorel, another brand of the group. Ruppe joined UA ...
-
News briefs
Under Armour suffered an 11 percent drop in its share...
Under Armour suffered an 11 percent drop in its share value after warning investors that its sales are likely to be flat in North America in 2019, growing overall by between 3 and 4 percent against a consensus estimate of 5 percent. On the other hand, the gross margin for ...
