News Briefs – Page 141
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News briefsAdidas and Macklemore’s Bogey Boys reinterpret classic golf style
Source: Adidas Adidas x Bogey Boys Adidas and Bogey Boys, a golf and lifestyle brand founded by U.S. rapper Macklemore, have teamed up to “reimagine timeless styles from the 70s and 80s that established new trends for fashion, lifestyle and sports.” The new Adidas x Bogey Boys ...
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News briefsFila enters the padel scene
Source: Fila Fila made a surprise appearance as the title sponsor of the Legends Padel Trophy, which took place on June 6 and 7 at the Tolcinasco Padel Club just outside Milan. Participants were famous former footballers from Italy, Spain, the Netherlands and Argentina, including two historic ...
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News briefsNew Balance invests $65 million to expand factory in Maine
New Balance has announced a $65 million investment to expand its current athletic footwear manufacturing facility in Skowhegan, Maine. The expansion consists of an 11,150-sqm single-story addition to the existing five-story factory building, set for completion by the end of 2024, with around 1,900 sqm of the existing building also ...
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News briefsSport 2000 opens tenth Absolute Run store
On June 1, the tenth Absolute Run store opened in Liège, Belgium. Sport 2000 has implemented the store together with the Running Experts Europe partner “Jogging Plus.” True to the concept, the Absolute Run - Jogging Plus area is fully geared to tangibly and visibly conveying to customers the added ...
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News briefsStichd becomes merchandise partner of Aston Martin’s F1 team
Puma’s subsidiary Stichd, a licensed fan apparel, legwear, bodywear and swimwear company that will exclusively operate Formula 1 fan stores at race weekends as part of the latest deal between Puma and the racing series, has now also signed a long-term agreement with the Aston Martin Aramco Cognizant Formula One ...
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News briefsBelgian start-up Gofluo raises €1 million for international growth
Belgian start-up Gofluo has received €1 million to accelerate business growth and expand into the USA, France and Germany. Four experienced business angels and venture capital fund Freshmen, which is already a shareholder, participated in the funding round. The innovative, female-run fashion brand was founded in 2018 by Julie Vets. ...
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News briefsGoogle sponsors German women’s football team
Google has signed a three-year deal with the German Football Association (DFB) that makes it the official sponsor of the national women’s team with its Google Pixel brand. The agreement includes LED advertising at national games and visibility on interview and press conference backdrops. The team and individual players will ...
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News briefsOn aims to make brand more complex
Swiss company On Holding, which raised its fiscal 2023 sales forecast by 2 percent to at least $1.9 billion last month, remains committed to building a complex, multibillion-dollar sportswear brand that focuses on the premium segment and is not overdistributed. The Swiss group’s co-CEOs, Martin Hoffman and Marc Maurer, provided ...
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News briefsVF begins operations at new distribution center in California
Colorado-based VF Corporation has launched its new distribution center in Ontario, California, employing approximately 550 people during peak periods. The new 111,500 sqm facility is VF’s largest and most efficient distribution center within the group’s worldwide network of 46 distribution centers. The center’s annual shipping capacity of 76 million units ...
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News briefsAsics introduces carbon footprint labeling for its products
Source: Asics Gel Kayano 30 Asics this week unveiled the 30th generation of its Gel Kayano running shoe, which not only features new adaptive technology that provides “runners with exceptional stability and unprecedented comfort for the entire duration of a run “ but also comes with a ...
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News briefsAmazon becomes a partner of UEFA Women’s
UEFA has announced that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football. The agreement will see the e-commerce company sponsor various competitions, including UEFA Women’s Euro 2025, UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal Euro 2023, UEFA Women’s Under-19 Championships and more. ...
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News briefsPuma announces multi-year sponsorship deal with AL-Hilal FC
Puma has announced a new five-year sponsorship deal with Al-Hilal FC, the football club based in Riyadh, Saudi Arabia, that competes in the Saudi Pro League (SPL). The agreement, which will debut in the 2023/24 season, has been described by the German sportswear company as a “groundbreaking new partnership set ...
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News briefsApparel brands address textile waste management in new report
Apparel brands have come together with the Policy Hub – Circularity for Apparel & Footwear and Eunomia Research & Consulting to research and publish a set of principles for an effective waste management system to tackle pollution and facilitate the transition to a circular economy for textiles ...
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News briefsNike strikes deal with video game giant
Source: Nike Nike Virtual Studios has established a partnership with EA Sports, producer of such video games as the FIFA series and Madden NFL. The objective is to “build new immersive experiences” and open new avenues for customization, especially through .Swoosh. As our readers might recall, .Swoosh ...
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News briefsFoundation Wellness acquires Currex
Foundation Wellness, a U.S. manufacturer of insoles and orthotics under several different brands, has acquired Currex, a German brand of insoles designed for athletes and active people. According to the company, Currex is the leading brand in running retail in the U.S. and Germany. With this acquisition, Foundation Wellness expands ...
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News briefsAdidas signs golfer Rose Zhang
Source: Adidas Rose Zhang Adidas has signed American golfer Rose Zhang to a multi-year contract. The most decorated athlete in the history of amateur women’s golf will wear apparel, footwear and accessories from the German brand as she begins her professional career on the course. Zhang’s accolades ...
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News briefsMitre official ball sponsor for TST 7v7 football tournament in North Carolina
British brand Mitre, part of Pentland Brands, has been announced as the official match ball supplier for The Soccer Tournament (TST), an international football competition that kicks off in Cary, North Carolina, on June 1, 2023. The tournament, which will award $1 million in prize money to the winner, will ...
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News briefsCanada Goose to open stores in Australia
Canada Goose is entering Australia in partnership with the Australian retail group Brand Collective, with plans to open stores in Melbourne and Sydney later this year. The partnership with Brand Collective is the company’s first foray into the luxury market. In addition, Canada Goose will establish an e-commerce platform and ...
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News briefsBabolat launches range of specially designed children’s racquets
Source: Babolat Babolat is introducing a range of racquets conceived, designed and developed for the specific needs of 4–12 year-olds. The range was designed based on input from the French laboratory LIBM (Laboratoire Inter-Universitaire de Biologie et Motricité), which studied what a racquet needs to avoid injuries ...
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News briefsMacron’s latest partnerships in football and rugby
Macron, the Italian teamwear firm headquartered near Bologna, has announced a series of new partnership agreements. First, Macron is to be the new Referee Match Kit Supplier of the Confederação Brasileira de Futebol (CBF). Macron will kit out all the referees in the matches organized by the CBF for the ...
