Norma Delaney, with nearly 30 years of expertise in the sporting goods business, has joined the Carhartt team as the company’s new Vice President of Brand Marketing and Creative.
When looking at Delaney’s background, it’s easy to conclude: Is Carhartt shifting focus to developing shoes in the near future? Delaney comes from the role of Chief Marketing Officer at Johnnie-O and has served in various roles at sports brands. For over four years, she was at Hoka, initially as global VP of brand and US marketing. She also held several positions at New Balance over an 11-year period, and between 2003 and 2006, she contributed to Adidas.
The workwear brand has stated that Delaney will be responsible for guiding the development of its marketing and creative strategies and will play an important role in shaping its image and brand recognition. She will be working closely with Carhartt’s Chief Brand Officer Susan Hennike, who also has an Adidas background, as SGI Europe reported.
“I’m delighted to have this opportunity to join the dedicated and skilled Carhartt team,” Norma Delaney said. “I have long admired Carhartt’s rich heritage, clarity of purpose, and how the brand always puts the consumer first. I am excited to contribute to its enduring legacy and ambitious future,” Delaney concluded.
Carhartt stated that Delaney will oversee media planning, brand management, internal and external public relations, digital marketing and marketing analysis. Additionally, the brand said she will be responsible for shaping its image, expanding its customer base, and achieving overall business growth and success.
