Authentic Brands Group has officially joined WeChat, the leading social media app in China with more than 1.6 billion active users around the world. The launch is part of a targeted strategy to expand Authentic’s corporate presence and drive the growth of its brand portfolio in the region. Through its presence on the channel, Authentic will provide a comprehensive view of news, announcements and events relevant to partners and consumers in China. The launch is supported by Mailman, Authentic’s exclusive channel partner.

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