All Reebok articles
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ArticleAuthentic opens Mexico office
Authentic Brands Group names Victor Alvariño SVP and Head of Mexico, launching a new office to accelerate regional growth.
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ArticleReebok opens European HQ in London
Reebok inaugurates its new European headquarters in London and appoints Marc Le Roux as CEO to lead regional growth and expansion.
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ArticleReebok launches Smart Ring, partners with F45
With the partnership, Reebok is signaling its move into performance tech and community fitness
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News briefsReebok licensing revenue grows 9% in 2024
Reebok’s worldwide brand licensing revenue climbed to $302.5 million in 2024, with the US market driving significant growth.
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ArticleAnta-Reebok: Strategic fit or speculation? What we know so far
Rumors of Reebok’s potential acquisition by China’s Anta Sports are gaining momentum. We have summarized the most important points.
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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News briefsAuthentic Brands Group acquires Dockers
The parent company of Reebok, Quiksilver, Roxy, and more has acquired the well-known brand from Levi Strauss & Co.
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News briefsInnovative Eyewear introduces Reebok Smart Eyewear
This AI-integrated eyewear range is designed for sports environments and outdoor activities.
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News briefsReebok’s SVP of Global Product has left the company
Portia Blunt has resigned to focus on her new lifestyle and fashion brand, Bee Blunt.
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ArticleNew US, European licensing deals for Reebok
Galaxy will be handling the US alone but the UK and Europe through a joint venture.
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ArticleAuthentic has chosen Reebok golf apparel’s manufacturer
Authentic Brands Group (Authentic) partners with Sports Casuals International (SCI) to expand Reebok’s presence in the golf apparel category.
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Case StudyThe story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
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News briefsReebok teams up with LIV Golf team led by Bryson DeChambeau
The sportswear brand has announced a partnership with Bryson DeChambeau and his LIV Golf team Crushers GC.
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News briefsAuthentic Brands Group and Saks Global launch new luxury platform
Authentic Brands Group and Saks Global are partnering to create a new joint venture called Authentic Luxury Group (ALG).
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News briefsDim enters the sportswear market
Dim is best known for its underwear and hosiery and the new sportswear collection leverages its expertise in body comfort.
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News briefsCastore agrees its first league-wide deal in North America
The British sportswear brand has entered a long-term agreement with the National Lacrosse League.
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Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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News briefsReebok in pink partnership
Reebok has a collaboration with Mattel’s Barbie brand that has resulted in three different limited edition sneakers to be released in September.
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AnalysisMarket analysis: The sports apparel market of 2023
Our annual summary of the sports apparel market brings you global revenue and market-share development and a regional breakdown of 29 companies.
