All Salomon articles – Page 3
-
News briefsNew additions to the Salomon marketing and sales teams Germany
Source: Salomon Germany Anna Theresa Gstrein Anna-Theresa Gstrein will join Amer Sports Germany as shopper marketing specialist for Salomon on Nov. 7, becoming, among other things, the new contact person for local key accounts and premium partners. In her position, she will develop local customer plans and ...
-
Infographics & DataThe international outdoor footwear market 2021
This exclusive, yearly analysis includes the market size as well as revenues, market shares and growth for the leading outdoor footwear brands for 2021 and 2020.
-
ArticleDeckers: Hoka is more than a running brand
Deckers Brands believes its Hoka brand, already wildly successful, has plenty of upsides ahead as a head-to-toe brand serving running, trail and hiking consumers worldwide like rivals Salomon and VF Corp.’s North Face, and less like running-centric Brooks. “We are re-looking at our category approach,” proclaimed Dave Powers, president ...
-
News briefsSalomon revamps logo, presents new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
-
News briefsSalomon launches new loyalty program S/Plus
Salomon’s new free loyalty program S/Plus offers its members free shipping, free events, exclusive offers tailored to the member’s interests and special rewards. This is how Salomon strives to strengthen customer loyalty. Consumers can sign up for S/Plus either online or at Salomon stores. In addition, there ...
-
ArticleE-commerce, DTC model bolstered Anta H1 Sales
Anta Sports Products recorded a 13.8 percent increase in first half revenues to 25,965 million yuan renminbi (€3,687.0b) thanks to contributions from its direct-to-consumer and e-commerce segments, which helped to offset a 34 percent sales decline in its traditional wholesale business that was adversely impacted by the pandemic. DTC sales ...
-
News briefsRottefella wins patent lawsuit
According to a LinkedIn post by Rottefella, the company, together with Madhus, won a patent lawsuit against Amer Sports and its Salomon and Atomic brands at the Oslo District Court. The lawsuit involved patent rights for detachable bindings for cross-country skis and a solution for easy adjustment and installation of ...
-
Article
Salomon completes research on the ecological impact of its Index.01 shoe
Source: Salomon Index.01 Three years after the market introduction of its recyclable running shoe Index.01, Salomon has presented a study by its footwear team that has researched the shoe’s environmental impact compared to a conventionally manufactured road running shoe. Since 2019, shoes have been returned to Salomon ...
-
ArticleIndustry Spotlight: Focus on new target groups, supply chain challenges and retail relationships
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
-
Article
Amer may reach a 13% Ebit margin on 20% higher sales, says S&P
Standard & Poor’s Global has upgraded its ratings for Amer Sports, largely echoing the positive comments made last month by Moody’s. S&P sees Amer’s growth accelerating to 20 percent in 2022 from 15 percent in 2021, followed by mid-single-digit increases in 2023 and 2024, thanks in part to investments in ...
-
News briefs
New winter sports logistics center for Amer in Austria
Amer Sports has opened a new, more modern and sustainable logistic center for the winter sports products of Atomic, Salomon and Armada at Pongau, near the group’s Austrian ski production facility in Altenmarkt. The group has invested €23 million to modernize Atomic’s former distribution center and to expand it by ...
-
News briefs
Salomon unveils details of its restructuring plan
Salomon’s management presented details of its restructuring plan to the company’s Social and Economic Committee (CSE) on May 3. The plan envisages cutting 82 jobs out of 738 at the company’s head office in Annecy, in France’s southeast. The cuts are mostly due to the closing of ski resorts in ...
-
News briefs
Salomon to release a running shoe for the circular economy
After three years of R&D – largely to find separable materials – Salomon is introducing this spring its first recycled and recyclable shoe, a road-running model designed to balance performance against the demands of the circular economy. The 285-gram Index.01 has the R.Camber rockered design for heel-to-toe transitions, a molded ...
-
ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives, which are taking place also outside the athletic footwear sector, is motivated by growing consumer and regulatory pressure as well ...
-
Article
White quits as president of Salomon
Amer Sports announced the immediate departure of Michael White as president of Salomon, indicating that he has decided to “pursue other interests” and adding that it has initiated an external search for a permanent successor. We were unable to find out about his new plans by the time of going ...
-
News briefs
Roger Pirot, Salomon’s commercial director for 15 years, has died
Roger Pirot, who served as commercial director at Salomon from 1965 to 1980, has passed away. He was 93 years old. Pirot, who joined Salomon at the age of 38, directly participated in the establishment of Salomon’s subsidiaries in Japan, Switzerland and the U.S. During his tenure, the staff of ...
-
ArticleChamatex raises €10m to relocate the production of sports shoes to France
In a project initiated a year ago by a French textile producer, the Chamatex Group, the construction of a new shoe factory intended to relocate the production of top-of-the-range shoes from Asia to France started on Sept. 17 in Ardoix, where the company is based. The first three clients will ...
-
News briefs
Two more Salomon stores in Germany
Salomon is opening new stores in Frankfurt and Cologne, indicating that they are based on an “epicenter strategy” to raise brand awareness and help local retail partners create synergies and increase sales. The stores will focus on road running, trail running, hiking and backpacking as well as general sportswear, skiwear ...
-
News briefsSalomon makes Covid-19 relief donation to the Red Cross
(OIC) Salomon will make a donation to a Covid-19 emergency appeal operated by the International Committee of the Red Cross (ICRC) from sales of its new limited-edition Golden Trail Series running footwear, apparel and gear. The ICRC helps people around the world affected by armed conflict and other situations of ...
-
News briefs
Salomon opens its second Parisian store
Salomon has opened its second store in Paris. The new 220-square-meter store, opened on May 27, is located at 12 boulevard de la Madeleine, on one of Paris’ “grands boulevards.” Besides the brand’s products, the store offers 3D foot scanning and boot fitting services. The first Parisian store, opened ...
- Previous Page
- Page1
- Page2
- Page3
- Next Page
