All Sporting Events articles
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News briefsUK: Supertri buys Brighton triathlon
Renamed Supertri Brighton from 2027, the event becomes Supertri’s second UK race after Blenheim Palace.
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OpinionUTMB 2026: the access model and the backlash against it
Formula 1 sells the feeling of access. Paddock passes cost five figures. UTMB gives it free. In the street.
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ArticleLIV enters bankruptcy, plans to restructure
LIV Golf has filed for Chapter 11 bankruptcy protection in the US, entering a restructuring agreement with BC Partners Credit as Saudi Arabia’s PIF provides bridge financing and prepares to exit its multi-billion-dollar investment in the breakaway golf league.
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ArticleK-Swiss secures ATP sponsorship
K-Swiss has signed a multi-year agreement to become the Official Footwear of the ATP, covering on-court officials, physical therapists and unsponsored players, while also developing a co-branded five-shoe collection for global retail.
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ArticleKalshi becomes US Open’s official prediction market
Rival prediction market platforms Kalshi and Polymarket have carved up professional tennis between them, with Kalshi securing exclusive rights at the US Open from 2026 and Polymarket already embedded in the ATP Tour. Questions remain over integrity, player safety and the sport’s commercial direction.
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News briefsTriathlon body PTO signs Saudi public fund Sela
The deal starts with the Saudi Arabia T100 Triathlon and could extend to a revamped global tour World Triathlon plans for 2027.
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News briefsMondo deepens World Athletics tie for new event format
The Italian equipment group will brand landing systems, implement carts and supports for the new Ultimate Championship.
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ArticleFour days to kill a $20bn plan, and sap FIFA’s leader
A failed bid to sell equity in FIFA’s commercial rights has triggered a leadership crisis at the organization.
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ArticleATHX picks New York to throw down its HYROX gauntlet
Backed by adidas, ATHX brings its hybrid fitness challenge to New York, a market where HYROX and PUMA still dominate.
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ArticleUS Open 2026: an essential brand guide
A breakdown of the sporting goods brands, athletes, rackets and product launches at the 2026 US Open.
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ArticleKushner, Iger to pay a reported $12.5bn for L.A. Lakers
Mark Walter has agreed to sell his majority stake in the Los Angeles Lakers to Josh Kushner and Bob Iger at a reported valuation of $12.5 billion – a figure that would set a new record for a US sports franchise sale and exceed Walter’s own purchase price by 25 percent in under a year.
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News briefsMossel Bay to host Ironman South Africa in 2027
The Ironman Group has confirmed Mossel Bay as the new home of its South African full-distance race, debuting in April 2027.
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ArticlePrediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
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News briefsadidas to kit out every team at Esports Cup
adidas becomes Official Kit Partner for the first Esports Nations Cup, outfitting 100+ national teams in Riyadh this November.
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ArticleMLB, NHL sign prediction market deals amid legal fight
Polymarket and Kalshi have signed deals with MLB, the NHL and other leagues, each voidable if courts rule the contracts illegal.
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ArticleFanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
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News briefsMarathon Tours launches Greek Odyssey Running Festival
The running travel operator’s new event pairs ancient landscapes with the Athens Marathon.
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ArticleUltimate Sevens’ first ad won’t say what the sport is
Rugby sevens championship Ultimate Sevens never says what it is – only what it isn’t.
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ArticleNox, Playtomic sponsor an MLP (guest) team
Spanish brands Nox and Playtomic have attached their names to Europe’s maiden Major League Pickleball guest team.
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ArticleFrance blocks Polymarket, spares rival Kalshi
France, Spain, Brazil and Australia are drawing different lines around Polymarket and Kalshi, exposing regulatory fragmentation.
