All Team sports articles – Page 16
-
ArticleNike eyes “healthy, full price growth” as inventory woes dissipate
Having surpassed $51 billion in annual revenues and normalized its inventory level through markdowns and order cancellations, Nike says it’s better positioned than smaller rivals as it commences FY24 with a strategy to grow total revenues by mid-single digits, expand reported gross margin by 140 to 160 basis points despite ...
-
News briefsFootball equipment market to grow 2.59% CAGR by 2027, propelled by eco-friendly products
The football equipment market is estimated to grow by $2,021.66 million from 2022 to 2027, representing a compound annual growth rate of 2.59 percent during the forecast period, according to a recent research report by Technavio. Europe, which accounted for the largest share of the global market in 2022, is ...
-
News briefsThe U.S. will host new and expanded FIFA Club World Cup 2025
The FIFA Council has unanimously appointed the U.S. as the host of the new and expanded 32-team FIFA Club World Cup that is due to take place in 2025. The decision took into consideration “the infrastructure and service requirements, as well as broader strategic objectives for the tournament,” said FIFA ...
-
News briefsPuma extends its partnership with the Egypt Football Association
Puma and the Egypt Football Association have announced a long-term partnership extension, which has existed since 2019. Puma will continue to supply bespoke kits for the men’s, women’s and youth teams. Under the new terms, Puma will also become the Egyptian League’s ball sponsor. With seven wins at the Africa ...
-
News briefsAdidas presents mini-documentary on Argentina men’s national team
Adidas presents “Alta En El Cielo - The Story of Messi and Argentina’s Homecoming after Historic 2022 World Cup Win,” an eight-and-a-half minute mini-documentary, with exclusive footage and interviews from Argentina’s national football team. The mini-documentary, which mixes historical footage with exclusive player access, was released six months after the ...
-
ArticleLaLiga launches online store with Fanatics
Spain’s LaLiga has announced its first-ever official online store with digital sports platform and licensed sports merchandise giant Fanatics, as part of a wide-reaching omnichannel retail and production partnership. The official LaLigaStore will launch globally this summer, ahead of the start of the new football season. Fans will be able ...
-
ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
-
News briefsPuma partners with Liga Portugal
Puma is the new official match ball supplier and official technical sponsor of Liga Portugal, the top-level Portuguese football league, in a sponsorship and licensing deal starting from the 2023/24 season. The two organizations will also work together on marketing, events and brand activation. The agreement was negotiated in 2022, ...
-
![Fanatics_FexPro_Lockup_Logos_Only_02[31677]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/4/6/4/27464_fanatics_fexpro_lockup_logos_only_0231677_348793_crop.jpg)
News briefsFanatics acquires Latin American wholesaler
Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, has completed the acquisition of Fexpro, a Panama-based leading wholesaler of licensed sports merchandise and branded apparel in Latin America, on undisclosed terms. Fexpro is the Latin American NFL, NBA and MLB licensee and also the licensee ...
-
News briefsRed Bull launches global 4-vs-4 soccer tournament
A new global 4-vs-4 soccer tournament called Red Bull Four 2 Score was launched by the Austrian beverage and sports event giant on five continents and in more than 20 countries, including Brazil, the USA, Kenya, the UAE, the UK, Germany and South Korea. The event series challenges male and ...
-
ArticleChanging the game: First volleyball brand dedicated exclusively to female players
Avoli, the first and only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has announced its official launch in the U.S. with the support of angel investors who recognized “the brand’s tremendous potential in the rapidly expanding landscape of girls’ volleyball.” The sport ...
-
News briefsSprinter revamps store in Granada
Sprinter has overhauled and reopened one of its top stores, located at the Granaita de Pulianas mall in Granada, Spain. According to Diffusion Sport, this more experiential version of the store covers some 2,300 square meters and has expanded its staff from 39 to 50. A section called Sports Lab ...
-
News briefsHas Anta signed Kyrie Irving?
Talksole has posted a photo on Instagram that swirls the rumor mill around Kyrie Irving, whose contract with Nike was terminated last November after public statements related to anti-Semitism. In the said photo, the NBA player is wearing a black pair of the Shock Wave Pro 5 shoes of the ...
-
ArticleManchester City replaces Real Madrid as the world’s most valuable football brand
Manchester City FC has surpassed Real Madrid CF as the world’s most valuable football club brand, ending Real Madrid’s four-year streak at the top. According to “Football 50 2023,” the annual football club valuation report by Brand Finance, Manchester City has reached a brand value of €1.51 ...
-
News briefsNike introduces the Phantom Luna women’s football boot
Source: Nike Nike Phantom Luna Nike is launching the Phantom Luna, described by the brand as “the most innovative and researched women’s-led boot in company history.” The boot features a new traction pattern, named Nike Cyclone 360, which is said to improve rotational traction and help players ...
-
News briefsGoogle sponsors German women’s football team
Google has signed a three-year deal with the German Football Association (DFB) that makes it the official sponsor of the national women’s team with its Google Pixel brand. The agreement includes LED advertising at national games and visibility on interview and press conference backdrops. The team and individual players will ...
-
News briefsAmazon becomes a partner of UEFA Women’s
UEFA has announced that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football. The agreement will see the e-commerce company sponsor various competitions, including UEFA Women’s Euro 2025, UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal Euro 2023, UEFA Women’s Under-19 Championships and more. ...
-
News briefsPuma announces multi-year sponsorship deal with AL-Hilal FC
Puma has announced a new five-year sponsorship deal with Al-Hilal FC, the football club based in Riyadh, Saudi Arabia, that competes in the Saudi Pro League (SPL). The agreement, which will debut in the 2023/24 season, has been described by the German sportswear company as a “groundbreaking new partnership set ...
-
News briefsMitre official ball sponsor for TST 7v7 football tournament in North Carolina
British brand Mitre, part of Pentland Brands, has been announced as the official match ball supplier for The Soccer Tournament (TST), an international football competition that kicks off in Cary, North Carolina, on June 1, 2023. The tournament, which will award $1 million in prize money to the winner, will ...
-
News briefsMacron’s latest partnerships in football and rugby
Macron, the Italian teamwear firm headquartered near Bologna, has announced a series of new partnership agreements. First, Macron is to be the new Referee Match Kit Supplier of the Confederação Brasileira de Futebol (CBF). Macron will kit out all the referees in the matches organized by the CBF for the ...
