All Team sports articles – Page 11
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ArticleMerger produces new league in American football
In the world of American football, the XFL and the USFL have merged into the United Football League (UFL). The league will be playing in the spring, which is the off-season for the National Football League (NFL), and has scheduled a first game for March 30. The league’s President and ...
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News briefsMacron is Barbarian F.C.’s new technical partner
Barbarian F.C., one of the most famous names in rugby, has entered 2024 with a brand new partnership with Italian teamwear brand Macron. The rugby club does not have its own clubhouse but is a global club at home wherever rugby is played. The club’s history began in 1890 and ...
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ArticleManchester United reaches agreement for Ratcliffe to acquire 25% of shares
After English soccer club Manchester United announced in November 2022 that its board was considering “strategic alternatives” to support the club’s future growth and success, Qatari investors briefly expressed interest in February of 2023. Last September, however, the Glazers family announced that they were taking the club off the market ...
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News briefs361° signs NBA champion Nikola Jokić
After winning the NBA championship and a successful start to the new season, Denver Nuggets superstar Nikola Jokić has officially signed a footwear deal with Chinese sports footwear brand 361° and will take on the role of Global Brand Ambassador. Born and raised in Sombor, Serbia, Jokić was drafted by ...
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News briefsMayden returns to Jordan as Chief Design Officer
Nike Inc. has named Jason Mayden as Chief Design Officer for the Jordan brand. He returns to the brand where he started as the very first design intern 23 years ago. Most recently, Mayden served as President of Fear of God Athletics from 2020 to late 2022. He previously spent ...
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News briefsEU court finds in favor of Super League
“The FIFA and UEFA rules on prior approval of interclub football competitions, such as the Super League, are contrary to EU law,” the Court of Justice of the European Union has ruled. FIFA and UEFA may not subject “any new interclub football project” to their prior approval or prohibit clubs ...
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ArticleNike eyes innovation, cost cuts to drive future results
Citing increased macroeconomic headwinds around the globe, particularly in the EMEA and Greater China, Nike is stepping up its strategic approach to innovation and numerous cost-cutting measures to improve its financial results in the coming quarters. That effort will include greater emphasis on product newness and opportunities to slash ...
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ArticlePuma brings two strategists to the chessboard
Puma has teamed up with Manchester City and Chess.com to publish an exclusive conversation between Spaniard and soccer coach Pep Guardiola and Norwegian and chess player Magnus Carlsen. The Puma ambassadors talked about memorable moments from their careers, explained strategies and tactics in both sports and shared tips and tricks ...
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ArticleCarolina Core: First MLS Next Pro club not to sign with Adidas
Carolina Core is the first football club in the US Major Soccer League (MLS) Next Pro not to be kitted out by Adidas. Adidas was, to this date, the sole supplier for all clubs due to an agreement with the MLS. Now, almost 30 years after the MLS was founded ...
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ArticlePuma partners with New Zealand Football Association
Shortly after announcing the end of the sponsorship of the Israeli and Serbian national football teams, Puma revealed on Dec. 13 a new long-term partnership with the New Zealand Football Association (NZF), set to begin in 2024. Led by Johan Adamsson, Puma’s Global Director of Sports Marketing & Sports Licensing, ...
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ArticleIrving invests in sneaker marketplace Kicks Crew
Kicks Crew, a global sneaker and apparel e-commerce platform founded in 2013 and based in Los Angeles, California, has secured international basketball athlete, artist and actor Kyrie Irving as an investor. The athlete, sponsored by Chinese sporting goods brand Anta and also serving as the brand’s Chief ...
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News briefsPuma ends sponsorship of Israeli national football team
Puma is ending its sponsorship of the Israeli national football team in 2024. According to the German company, this decision was made a year ago and is not related to renewed calls for a consumer boycott, as Israel has continued its attacks on the Gaza Strip in response to the ...
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ArticleWomen’s elite sport revenues to surpass $1bn for the first time in 2024
According to a new report by consulting firm Deloitte, women’s elite sports will generate global revenues of US$1.28 billion in 2024, surpassing the US$1 billion milestone for the first time. This total will also mark an increase of more than 300 percent from Deloitte’s previous valuation in 2021. These projections ...
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News briefsCricket equipment market to grow at a CAGR of 3.28% by 2028
The global cricket equipment market is projected to grow by $2,536.35 from 2023 to 2028, representing a compound annual growth rate (CAGR) of 3.28 percent, according to a recent report by research and advisory firm Technavio. Growth will be primarily driven by the increase in the number of cricket tournaments, ...
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News briefsParis Saint-Germain, Nobis and Jay Chou collab for Ace of Stade
Parisian football club PSG, Canadian outerwear brand Nobis and Asian superstar Jay Chou have launched a collaboration, the “Ace of Stade” 3-in-1 Collector’s Set. According to the trio, the exclusive partnership combines ”a spectacular blend of fashion, football, and music in their one-of-a-kind jacket pairing.” According to Nobis, the collaboration ...
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News briefsUK adopts Carney’s rules for women’s football
Through Culture Secretary Lucy Frazer, the UK government has accepted Karen Carney’s recommendations on the future of domestic women’s football. A former professional footballer and now a commentator on the sport, Carney accepted a commission from the government in September 2022, after the UEFA Euro, to conduct an independent review. ...
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News briefsCastore secures £145 million investment
British sportswear brand Castore has announced that it has secured growth investment in a funding round led by Raine Partners, the equity arm of The Raine Group. Hanaco Ventures and Felix Capital also participated in the investment through their respective growth funds. The £145 million (€169m) investment will allow Castore ...
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News briefsAuthentic and Sakar form partnership for Reebok
Authentic Brands Group and New Jersey-based electronics company Sakar International have partnered to develop a range of sports and training equipment for Reebok. Under the partnership, Sakar International will design, manufacture and distribute Reebok-branded basketball, pickleball, baseball, soccer and football equipment, as well as electronics such as audio, tech and ...
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News briefsPSG store in New York will move to expanded 5th Avenue location
Following the success of its Fifth Avenue store in New York City, French football club Paris Saint-Germain (PSG) and its partners, Fanatics and Lids, will be moving to a larger location at 535 5th Avenue on Dec. 15. The previous store closed on Nov. 25 and will reopen in the ...
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News briefsUnited Sports Brands acquired by private equity firm
California-based United Sports Brands (USB), the parent of Pearl Izumi, Shock Doctor, McDavid, Cutters, Nathan and Glukos, has been acquired by US private equity firm Norwest Equity Partners. The transaction closed on Nov. 20, 2023, and financial terms were not disclosed. Norwest’s history with USB brands dates ...
