All Sporting Goods Intelligence articles in Volume 32, Issue 37+38 – Page 4
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News briefs
Spain’s Zcebra is the first European pickleball supplier
According to Palco23, Xiana López has invested €52,000 into Zcebra, the company she founded at the start of this year. Headquartered in Guadarrama, near Madrid, the Spanish company is Europe’s only producer of pickleball paddles, balls, nets and apparel, serving 22 of the continent’s countries. López and a graphic designer ...
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News briefs
Craft sponsors the Rock ‘n’ Rolla Running Series
Craft Sportswear has signed up as the official footwear partner of the Rock ‘n’ Roll Running Series, an international series of mid-distance running events owned by the Ironman Group. To launch the partnership, Craft has organized three virtual challenges with three distances in collaboration with the Humana Rock ‘n’ Roll ...
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News briefs
Big audience for this summer’s UEFA championship
This year’s delayed edition of the UEFA 2020 European Championship attracted a cumulative global audience of 5.2 billion people and generated more than 7.5 million social media views and interactions. Big increases were scored in India, China and the U.S. The final of the football tournament, where Italy beat England, ...
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News briefs
ManU runs out of Ronaldo shirts
The Manchester United football club is suffering a shortage of replica shirts, according to The Daily Mail, because of the closure of one or more Vietnamese factories that work for Adidas, due to Covid. The English club has sold out the shirt of Cristiano Ronaldo, the 36-year-old former captain of ...
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News briefs
New Balance airs campaign for the London Marathon
New Balance has launched a campaign intended to “democratize” running ahead of the Oct. 3 Virgin Money London Marathon. The campaign carries the “Rep Yours” tag. It features two runners who tell their individual stories of involvement in the sport through a London club, “Run the Boroughs,” that was formed ...
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News briefs
Italy’s Maxi Sport is entering Milan
After circling the city with its sports mega-stores in the last few years, Maxi Sport is gearing up to open its first store inside Milan in November, covering 4,000 square meters in its district of Trezzano sul Naviglio. A specific area of the store will be dedicated to basketball, streetwear ...
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News briefsUYN steps into road cycling footwear with the Naked Shoe
With its “Naked Shoe,” a new ultra-light product that is supposed to give the user a sock-like or barefoot feeling, the Italian brand UYN (Unleash Your Nature) has made a first step into the world of road cycling footwear. The new shoe, which carries a recommended retail price of roughly ...
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News briefs
New co-branded UYN-Bugatti line to be launched in the autumn
UYN, the Italian brand of performance clothing whose name stands for “Unleash Your Nature” has signed a partnership with the luxury car specialist Bugatti for a compact line of co-branded clothing and footwear. UYN, which is part of the Trerè Innovatio group, will produce all the 11 items of the ...
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Short stops
Sept. 6 Short Stops: Craft - Eisbär - IFTD - Intersport - Keen - Lidl - Nike - Puma - Rip Curl - Superdry - Unisport - Wilson - Zalando
Corporate: +++ Puma and Zalando is going to be upgraded from the MDAX to the DAX index of the Frankfurt Stock Exchange on Sept. 20, joining Adidas and 28 other companies Management: +++ Riccardo Rossi, who joined Nike Europe a year ago as digital account merchandiser ...
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News briefs
Outdoor Retailer sees strong Snow Show in Denver for January 2022
Reacting to an announcement that the buying associations that make up the U.S. Winter Sports Market (WSM) show would be moving their event to Salt Lake City starting next winter, Marisa Nicholson, senior vice president and show director of Outdoor Retailer (OR), stated in an open letter that the winter ...
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ArticleAdidas to double minimum orders by Spanish buying groups
Next year, according to CMDsport, Adidas will be doubling the minimum order for any Spanish buying groups from €1 million to €2 million. While most of Spain’s numerous buying groups already exceed the threshold, certain retailers tell the Spanish trade paper that they believe Adidas is ratcheting up its strategy ...
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ArticleA new CEO for SportScheck
Signa Retail has appointed Matthias Rucker, a partner of the Boston Consulting Group, as the new CEO of SportScheck, in replacement of Thomas Wanke. Starting on Oct. 1, he will be tasked with expanding the digital transformation of the German sporting goods retail chain into an experiential platform for sports ...
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News briefs
Brooks veteran will lead True Motion into the U.K.
Hamish Stewart, who has been working with Brooks Running for more than 20 years, has become U.K. country manager for True Motion, a German running shoe start-up. He will be assisted by another former running shoe veteran, Richard Outterside, as account manager. Stewart was instrumental in building up Brooks’ European ...
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News briefs
Vans launches a virtual environment for customization, play
Vans is launching a game on Roblox, a virtual environment and platform for multi-player video games. Vans World, as the new interactive game is called, combines skateboarding, fashion and networked gaming. Players can use it as a tool with which customize any of four Vans shoe silhouettes or as a ...
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News briefs
French advertising body agrees that Adidas has stretched its sustainability claims
The ARPP, a non-governmental association for the self-regulation of advertising in France, has sided with a consumer against Adidas. The consumer contends that the German brand’s claims made earlier this year with regard to both the recycled content of its Stan Smith Forever shoes and the extent to which the ...
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News briefs
Whoop acquires a weightlifting technology start-up, Push
Fresh off from a $200 million equity increase, Whoop has acquired Push, a start-up whose technology uses multiple sensors worn by athletes to measure weightlifting power, speed, force and acceleration. Whoop is taking over the Toronto-based company at an undisclosed price in exchange for cash and shares. Its equipment, software ...
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News briefs
Hummel is buying a Danish childrenswear brand
Intensifying its focus on the kids market, Hummel has agreed to take over Sometime Soon, a Danish brand of streetwear-inspired children’s clothing for boys aged 0 to 14. Cathrine Høilund, who co-founded the firm in 2015, will continue as its creative director. The takeover will only be effective in January ...
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ArticleWeSports makes many purchases and adds e-com pioneer Johan Ryding to its board
The young Swedish WeSports group has engaged in a big shopping spree, taking over many companies in the last few months. It has also announced that Johan Ryding has joined the company’s board of directors. Ryding is one of the founders of Sportamore, the first Nordic online sports store, and ...
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News briefs
Kästle is reportedly planning to add a ski boot line
snowindustrynews.com (SIN) reports that the Austrian ski brand Kästle has admitted - “after a flurry of rumors and sightings” - that it is planning to put out a ski boot collection to be unveiled to the public as early as the beginning of 2022. According to SIN, a corresponding boot ...
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