All Sporting Goods Intelligence articles in Volume 33, Issue 41+42 – Page 2
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News briefsOn announces partnership with triathlon champion Gustav Iden
Source: On Gustav Iden Swiss running shoe and apparel brand On has announced an official partnership with Norwegian triathlete Gustav Iden. The collaboration will see the athlete and the brand working closely together to develop products designed for racing and training. Flavio Calligaris, head of athlete strategy ...
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News briefsSport 2000’s Absolute Run expansion continues with 9th German store
Absolute Run Sport Pauli in Deggendorf in Southern Germany opened its doors on Oct. 6 as Sport 2000’s ninth German Absolute Run store. The existing 280-sqm store was completely remodeled for this purpose by owner Günter Pauli, a running specialist retailer for 30 years. A 20-meter-long running track now stretches ...
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SponsoredISPO Munich Director Lena Haushofer discusses a new visitor highlight
A new concept hall will debut at ISPO Munich 2022. Curated topic-themed areas promise to bring connections to the heart of ISPO Munich.
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ArticleGoogle debuts Fitbit-enabled smartwatch
Google is releasing, under the Pixel brand, its “first full-featured premium smartwatch.” The point of interest for the sports industry is the watch’s “deep integration with Fitbit,” with “on-device machine learning and deep optimization down to the processor level.” In short, Google has combined a wrist-worn, internet-connected computer with an ...
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News briefsVuori to enter Asia
U.S. performance apparel brand Vuori, founded in 2015, announced plans to expand into three new Asian markets following this year’s successful entry into Australia and other international markets. According to Retail In Asia, the activewear brand plans to open dedicated e-commerce regions in Hong Kong and Singapore with the brand’s ...
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News briefsSuperdry returns to profit
Superdry has announced its preliminary results for the fiscal year to April 30, 2022 (FY22), reporting adjusted profit before tax of £21.9m (€25.0 million), up from a loss of £12.6 million (€14.4 million) in the previous year. Total revenues increased 9.6 percent to £609.6 million (€694.2 million) year-on-year, driven by ...
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News briefsLacoste announces new breakdancing brand ambassadors
Five international breaking talents have joined Lacoste’s roster of brand ambassadors. The five talents include Ayu, a Japanese star of the international women’s scene; French breaking talent Kimie, who will be competing at the 2024 Paris Olympics; the several-time world champion Lilou; Dutch breaking talent Lorenzo; and Marlone from France, ...
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News briefsAdidas teams up with Calm on World Mental Health Day
Adidas has announced a new partnership with Calm, a global mental health platform, on World Mental Health Day (Oct. 10). The idea behind the collaboration is to help progress sports performance by supporting mental well-being. Through Adidas’ membership program, adiClub, consumers can access Calm Premium. The partnership is starting as ...
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News briefsWilson Golf announces internal and external appointments in Europe and U.K.
Wilson has promoted Leigh Fletcher to head of Wilson Golf in the U.K. and Ireland. Additionally, Lee Farrar has been promoted to head of golf for the EMEA region after serving as Fletcher’s predecessor for six years, while Drew Parsons has been promoted to key account manager for the U.K. ...
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Short stops
Short Stops Week 41, 2022
TRADE FAIRS & CONFERENCES +++ The organizers of the Irish Golf Show, which showcases the latest in golfing technology, apparel, equipment and more, have announced that the 2023 edition of the show will take place on April 14-15 at Weston Airport in Dublin +++ EXECUTIVE CHANGES ...
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News briefsAdidas reviewing its contract with Kanye West
Adidas has placed its partnership with Kanye West “under review,” as our colleagues at the American edition of SGI report. The sportswear company has in the past spoken in the same terms of deals subsequently ended with Ashworth, TaylorMade and Reebok. This is a response to West’s badmouthing last month ...
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News briefsHervis launches new mobile app in six European markets
The Austria-based international retailer Hervis has launched a new mobile app that integrates the former Hervis SportsClub (a card-based-only membership tool). The app links the Hervis stores with the digital Hervis world and integrates the online store, making the complete shop assortment available. Further features such as the interactive store ...
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News briefsFirst Decathlon Contact opens in Roubaix
Decathlon is testing a new store format called Decathlon Contact in the French city of Roubaix. The store, located 100 meters from the Roubaix Grand Place metro station, was opened on Oct. 5. Similar to the Decathlon City concept, which is also designed for city centers, Decathlon Contact stores have ...
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News briefsi-Run raises €100 million from group of investors
i-Run, a French online and offline retailer specializing in running apparel and shoes, has reached an agreement with a group of long-term investors led by Geneo Capital Entrepreneur in a deal worth a total of around €100 million. This equity investment is meant to allow i-Run to enter a new ...
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News briefsGolden Goose acquires Italian Fashion Team
Luxury sneakers specialist Golden Goose announced that it acquired Italian Fashion Team, a high-end sneakers producer and Golden Goose’s main supplier, for an undisclosed amount. The two companies have worked together for seven years. Based in Casarano, near the Apulian city of Lecce, Italian Fashion Team is headed by founder ...
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News briefsAdidas Terrex expands ski athlete’s team
Adidas Terrex has added alpine ski Slovakian Petra Vlhová und Alice Robinson from New Zealand to its ski athlete’s roster, which already included U.S. alpine ski star Mikaela Shiffrin. Adidas Terrex has designed personalized custom ski racing suits for each athlete.
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News briefsNew market manager for Atomic Germany and Poland
Source: Atomic Ralf Schörghofer The Austrian ski manufacturer Atomic, part of Amer Sports, has announced the promotion of its 19-year employee Ralf Schörghofer to market manager for Germany and Poland. Schörghofer is responsible for the sales and market presence of the brand. His German team will also ...
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News briefsNew sports added to 2026 Commonwealth Games
Golf, BMX and coastal rowing have been added to the schedule of Victoria 2026 and thus will be part of the Commonwealth Games for the first time in the event’s history. In addition, shooting and 3×3 basketball will make a comeback to the Games the same year. Wrestling, on the ...
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News briefsLululemon launches new online fitness platform
Lululemon Athletica has launched its new fitness content service, Lululemon Studio, on Oct. 5, accessible via the subscription platform Mirror. Lululemon Studio builds upon the more than 10,000 on-demand and live-streamed classes already available with a Mirror subscription and adds fitness content from sought-after studios and Lululemon partners across North ...
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News briefs
Nidecker partners with Layerise to launch new user experience
Source: Nidecker Supermatic binding Swiss snowboard brand Nidecker has partnered with Danish tech company Layerise to revolutionize the user experience of their new binding system, Supermatic. As reported in SGI Europe, Nidecker recently launched an innovative snowboard binding system, Supermatic. Together with Layerise — a modern customer ...
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