All Sporting Goods Intelligence articles in Volume 37, Issue 17+18 – Page 7
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ArticleWhy sports retail is consolidating and fragmenting at once
Nike reversed its DTC strategy. Gresvig and XXL collapsed. Lululemon, Vuori and Arc’teryx built their own channels. The wholesale model is being rewritten from both ends.
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ArticleGerman sports retail: three models, one outcome still open
What Decathlon, Intersport and Sport 2000 are each building isn’t just store networks. It’s three different theories of what sports retail is for.
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News briefsadidas launches Climacool System for World Cup 2026
adidas is the first major kit supplier to deploy a systematic thermal management offer across a full tournament squad.
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News briefsLIV Golf funding crisis: season at risk
Saudi PIF confirmed it will end LIV funding after 2026. Now sources say payments may stop before the season does.
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ArticleAcid Running launches first womenswear collection
Acid Running launches its first dedicated womenswear range after three years of development and a £1.07m investment round.
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ArticlePatagonia organic cotton: 30 years on
Patagonia went organic in 1996. The rest of the industry didn’t follow.
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News briefsIntersport adds a fourth C-suite seat
Intersport creates Chief Strategic Brands Partnership Officer role as its executive team grows to four
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ArticleAsics to spin off Onitsuka Tiger
The brand grew 43 percent last year with a 38 percent margin: now it gets its own company.
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News briefsAlibaba named UEFA AI and e-commerce partner
Exclusive AI, cloud and e-commerce rights span Euro 2028 and six seasons of UEFA men’s club competitions.
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ArticleTechnogym, World Athletics open RUN X registration
Fitness clubs, universities, hotels and corporate facilities can host qualifiers for the first World Treadmill Championship.
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ArticleTwo more athletes sue PUMA over carbon-plate shoes
Two more elite sprinters filed suits in Massachusetts, with the same counsel as Abby Steiner. Nike faces a parallel case.
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ArticleDecathlon adds cash refund to festival tent return scheme
The cash-back addition tests whether financial incentives can shift festival disposal behavior at scale.
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News briefsFootasylum CFO Nick Scott steps down
The UK sportswear retailer says Scott leaves “to pursue new ambitions”; the search for a permanent successor is underway
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ArticleThe bonfire we’re no longer watching together
The 2026 World Cup reaches six billion people, but fragmented across time zones, devices and platforms. That’s the challenge for every sponsor.
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News briefsFrasers bids for all of Hugo Boss
Six months after a boardroom clash, Sports Direct’s parent moves for full control of the German fashion house.
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News briefsA World Cup boost? German retailers expect little
Germany’s retail federation polled 400 companies: only sports and food retail expect a real impulse from the overseas event
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 17+18
Zumiez’s margin recovery rests on private label penetration, not category breadth | Q1 2026: Lululemon grows revenue 4% while operating income falls 37% | Q1 results: DICK’S manages a two-speed portfolio as Foot Locker restarts | Sprinter swings to €33.9 million profit despite revenue dip in FY25 | HOKA drives Deckers Brands to record revenue and earnings in fiscal 2026 | Amer Sports Q1 2026: revenue up 32%, full-year guidance raised | FILA’s China momentum carries Misto Holdings to 19% profit gain | Sport 2000’s Gosau: AI will make specialty retail more human | Intersport Deutschland CFO on AI strategy and the future of specialist retail | Asics frees its most profitable brand: the Onitsuka Tiger spin-off | The paddock is the new pitch: adidas moves in, Nike watches | The two sports brands that don’t need the World Cup and follow their own rules | ANTA Sports: The making of a global multi-brand machine | Quo vadis, European retail? 2025 results across five operators compared | Distribution of branded sporting goods in Europe: interesting facets and updates from a legal point of view
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ArticleOne analyst, two verdicts: adidas up, Nike down
RBC’s Dadhania published both calls on the same day, using a consistent valuation framework, and on the eve of the World Cup.
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ArticleEurope’s gyms are changing hands fund by fund
VivaGym’s Sparta deal is the latest move in a consolidation wave reshaping budget fitness across the continent.
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ArticleWhen brands stop sponsoring sport and start building it
The Satisfy x adidas Circle Pit wasn’t just a product launch. It was an argument that brands, not federations, now set the rules for how sport grows.
