All Sporting Goods Intelligence articles in Volume 37, Issue 17+18 – Page 3
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News briefsFanatics Commerce names veteran marketer as CMO
Gersch unifies brand, performance and lifecycle marketing under one role for the DTC fan apparel platform.
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News briefsZalando signs five-year deal with Belgian football
The Berlin-based e-commerce platform becomes a top premium partner for Belgium’s men’s, women’s and youth national teams through end of 2030.
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ArticleDICK’S Sporting Goods makes AI the spine of its apps
The rollout of Coach by DICK’S brings together ScoreCard data, GameChanger users and a full Adobe AI stack.
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News briefsEngland defender Maguire co-founds AI coaching app Feedz
Feedz uses AI to convert spoken audio into structured player feedback in under a minute, targeting grassroots and academy coaches.
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News briefsLululemon is opening six new markets in a year
Greece is market three. Romania, Austria, and India still to come: all via franchise.
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ArticleCommunity over product is selling in Seoul retail
From rotating pop-ups to base camp concepts, Seoul’s retail landscape is transforming how sportswear brands engage digital-first consumers.
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ArticleDistribution of branded sporting goods in Europe
Vertical pricing, exclusive distribution, price-adjustment clauses and GPSR compliance: key rulings and obligations reviewed.
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ArticleNostalgia is not a strategy for the European Outdoor Week
The outdoor trade show’s Riva comeback generated real energy, and real questions about whether the industry has truly moved on.
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News briefsFanatics and The FA sign exclusive Topps card deal
The agreement covers trading cards, stickers, and trading card games for both England national teams, beginning in 2031.
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News briefsWhy Ultimate Sevens built its tech stack before its first match
Outsourcing the entire digital layer on day one reflects how new sports properties now compete for audiences and investors
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ArticleMargit Gosau: AI will make specialty retail more human
Sport 2000 reshapes its ownership structure and separates format licenses as it stakes its future on specialization over generalist scale.
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ArticleNo screen, no ROI: India’s FIFA World Cup lesson
India still has no confirmed FIFA World Cup broadcaster. For the brands funding the tournament, that is not just FIFA’s problem.
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News briefsThe polo shirt that predates the brand by a century
U.S. Polo Assn. is building its biggest global campaign around a garment older than the company itself, and the sporting credentials no rival can replicate.
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ArticleThe athlete economy is rewriting the brand playbook
Athletes now own equity stakes, media companies and venture portfolios. For sporting goods brands, the implications go well beyond sponsorship.
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ArticleSprinter back in the black
The Spanish sports retailer posted a €33.9 million net profit in FY25, reversing a loss tied to a subsidiary write-down, not operations.
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ArticleRafael Nadal, post-retirement: a business portrait
Academies, padel circuits, Armani residences and Argentine hotels – the architecture of a sports-to-real-estate enterprise.
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ArticleLululemon settles proxy fight with Chip Wilson
The founder wins board representation. Lululemon wins silence. The deal is narrower than it looks.
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ArticleSkechers’ global store surge makes the case for physical retail
Three openings in five months reveal Skechers’ push toward company-owned DTC retail and a clear argument for physical stores.
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News briefsDecathlon, Arc’teryx join call for resale and repair tax cuts
Brands have built the circular infrastructure. Now they’re arguing the tax system is what prevents it from scaling.
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News briefsUnder Armour cuts 25% of SKUs
Under Armour has met its two-year SKU reduction target and signalled further cuts, pairing assortment discipline with category management to protect margins under sustained tariff pressure.
