All Sporting Goods Intelligence articles in Volume 37, Issue 17+18 – Page 2
-
News briefsVancouver wraps a science museum in a football
Science World’s 40-metre dome becomes a full-scale replica of the adidas Trionda, the official World Cup 2026 match ball
-
ArticleGolf’s AI rebuild: inside the DPWT–HCLTech deal
Multi-year deal covers full redevelopment of the tour’s website and app, plus marketing activation at six tournaments in five countries.
-
News briefsCristiano Ronaldo’s targets online sports streaming
A stake in LiveModeTV extends Ronaldo’s media holdings to a live sport streaming play built on free YouTube distribution.
-
News briefsNordic Fabric Fair tests the fashion-sport convergence
Stockholm textile fair expands into sport, outdoor and fitness in a December relaunch covering fashion and functional sourcing.
-
ArticleFrom the pitch to the barber’s chair: adidas at World Cup 26
New York and Toronto host free fan spaces tying 14 federation kits, athlete marketing and retail into a six-week activation.
-
News briefsVivaGym-Synergym deal accelerates Iberian fitness roll-up
With Providence Equity behind the deal, the acquisition follows the PE playbook: consolidate before competitors do, exit at scale.
-
News briefsWisdom Ventures: a $77.7 million bet on AI wellbeing
The SF-based wellbeing VC follows a $10 million debut fund with an oversubscribed raise led by three partners from Google, legal, and mindfulness.
-
News briefsPUMA names Dennis Schroeder MD Europe
Dennis Schroeder left PUMA for Nike, 11teamsports and SNIPES. Now he returns to lead PUMA’s entire European operation.
-
ArticleSport 2000 brings outdoor and transformation to board
Sport 2000’s new board leadership brings outdoor expertise and transformation skills that directly mirror its 2025 strategy.
-
Case StudyANTA Sports: The making of a global multi-brand machine
From a Fujian shoe factory to a global conglomerate: how ANTA built a portfolio that now rivals Nike and adidas, and how it runs it.
-
ArticleHOKA powers Deckers to record $5.47bn in FY2026
Deckers closes fiscal 2026 with record $5.47bn in revenue, driven by HOKA’s 16% growth, and guides for further expansion through 2030.
-
News briefsAuthentic Brands restructures leadership ahead of planned IPO
Authentic Brands Group names a public-market veteran to lead day-to-day operations as it prepares for a potential listing
-
ArticleWFSGI and Commonwealth call for sport in youth mental health policy
A World Health Assembly side event on May 20 brought together Nike, ASICS, WHO advisers and Commonwealth ministers to argue the case
-
News briefsJoola settles pickleball patent row with Paddletek
Paddle maker Paddletek and ProXR Pickleball agree to add Joola’s propulsion core patent number to products and pay royalties.
-
News briefsOberalp passes the keys to the next generation
A dual leadership transition reshapes Oberalp’s governance for the next phase
-
ArticleNike’s 2026 World Cup campaign: it starts with Polaroid
Nike deploys a 12-week rolling activation model, launched May 21 with a Polaroid series featuring athletes, artists and cultural figures.
-
News briefsFrasers Group merges brand and people under one exec
Andy Brown has been promoted to chief people and brand officer at the British multibrand retailer.
-
News briefsEnglish Open golf tournament to return in 2026
DP World Tour and England Golf announce three-year plan to revive the English Open, beginning at The Vale Golf Club in June 2026.
-
ArticleArctos to take a stake in NFL’s Browns
Arctos, now part of KKR, has NFL approval to buy into the Cleveland Browns — its third NFL franchise after the Bills and Chargers.
-
ArticleMeet the challenger: Maia Active
Anta-backed and rebuilt under new leadership, the Chinese yoga wear brand has restructured its retail model and product line to displace Lululemon.
