All Sporting Goods Intelligence articles in Volume 37 Issue 21+22
View all stories from this issue.
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News briefsNike had four years. USMNT jerseys sold out anyway.
Nike’s USMNT jersey shortage and Adidas selling out of Curaçao’s never-worn away kit point to the same shift: World Cup kit demand is now driven more by fan sentiment and on-pitch performance than by allocation planning, leaving even brands with four years’ lead time caught short.
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News briefsShe’s a brand…and she´s back at 44
Serena Williams’ return to Wimbledon at 44 as a wildcard has left has left two of key sponsors exposed.
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ArticleDecathlon buys into folding bike maker Brompton
Decathlon takes a stake in Brompton, its boldest move yet into premium urban mobility and the Chinese market.
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ArticleNike beats estimates but tariff refund masks underlying pressure
Nike beat Wall Street expectations in the fourth quarter, but a near-$1 billion US tariff refund flattered the headline numbers. CEO Elliott Hill says the turnaround is gaining traction.
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News briefsH&M MOVE sells the scent of tennis season
Court Line pairs activewear with fragrance in a launch that treats tennis season as a full sensory lifestyle concept.
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News briefsadidas hands $512m media account to Omnicom’s PHD
Omnicom’s PHD wins adidas’ reportedly $512m global media account from WPP as the brand scales ahead of the FIFA World Cup.
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News briefsIOC announces $10,000 grant for every Olympic athlete
Not prize money, not a podium reward: the IOC will pay every Olympic competitor $10,000, starting with Milano Cortina 2026.
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ArticleIncom targets 50 U.S. Polo Assn. stores in Europe
Incom, U.S. Polo Assn.’s Tuscan licensee, is targeting 50 European stores and a fifty-percent owned-retail revenue mix.
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News briefsAARMY adds yoga and Pilates as a gateway to performance
AARMY built its following on bootcamp and cycle classes. It is now adding yoga and Pilates to tap 12.9 million US participants
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ArticleMeet the challenger: Is Alo ready for an IPO?
Alo Yoga has shed its wholesale T-shirt arm. Analysts say the move sets the stage for an IPO or strategic deal.
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News briefsAsics’ Blazeblast targets trail running entry market
Trail running was once for specialists. Asics built the Blazeblast for road runners who want the same bounce on the trails.
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ArticleWhoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
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ArticleNike’s ‘reset’ of China policy leaves distributors guessing
Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.
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ArticleCyclist turned marathoner launches running label in Leeds
Edmondson raced UK’s Node4-Giordana for years before winning a marathon by 10 minutes.
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ArticleSales, profits up in FY25 at Decathlon Spain
Organic growth of 7.2% wasn’t enough to lift Spain’s share of Decathlon’s global sales above 2023 levels.
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News briefsZumiez CFO Christopher Work to step down after 19 years
Zumiez’s longtime finance chief is exiting as the retailer launches a search for his successor.
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ArticleRonaldo’s data becomes WHOOP’s best ad
A record eight players are over 40 at this World Cup. WHOOP built a Ronaldo campaign around exactly that.
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ArticleAsics to open second Japan flagship in Tokyo
Asics’ second Tokyo flagship adds embroidery customisation and a members-only lounge.
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News briefsFrasers sells Sports Direct Malaysia for $150m
Frasers Group sells its Sports Direct Malaysia stake to MAP Active for $150m, retaining an income stream.
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ArticleDjokovic joins General Atlantic as strategic advisor
The $126 billion firm hired Djokovic to co-invest in sport and health deals. He will also bring his voice to tennis’s governance debate.
