All Sporting Goods Intelligence articles in Volume 37 Issue 21+22 – Page 6
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News briefsSuperfeet may claim a fifth of $8.4bn insoles market
New research projects the sector will grow from $4.3 billion in 2026 to $8.4 billion by 2036, with Superfeet leading the company segment.
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News briefsEuropean Outdoor Week locks in Riva through 2029
A one-year experiment just became a three-year commitment, and pre-registration for 2027 is already open.
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ArticleLululemon backs nylon recycler Syntetica in $30m round
Syntetica has raised a $30 million Series A to build its first commercial nylon-recycling plant in France.
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News briefsDigital Brands Group hires Vuori’s growth exec
David Sosnowski helped drive Vuori’s growth before joining the board of this little-known Nasdaq-listed apparel company.
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ArticleHOKA names pop singer Hou Minghao as China ambassador
HOKA leans on entertainment reach to compete for younger Chinese runners.
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News briefsOne lounge, 3,000 stores: Sport 2000’s ISPO pitch
With 3,000 stores across 17 countries, the cooperative is pursuing new markets from its members’ lounge in Amsterdam.
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C-Suite InterviewTrusTrace’s cofounder Rajan on the cost of compliance
Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.
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ArticlePFAS-free membrane maker Niber builds toward a brand
Niber Technologies has appointed BRAIND’s Tomas Vucurevic as Chief Brand Advisor to lead its ingredient brand strategy.
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ArticleDick’s content studio joins WNBA documentary boom
Nike, the WNBPA and now Under Armour have all backed athlete documentaries – Dick’s owned-media strategy follows the same logic.
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AnalysisAsian brands build global rosters, one deal at a time
From Curry to Jokic, Irving, Navarro and Raducanu, Anta, Li-Ning, 361, Uniqlo and Asics build rosters on three continents.
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ArticleBoost to come for Brooks after Kerr’s run?
Brooks joins Nike, adidas and HOKA treating record bids as marketing events.
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ArticleFrance blocks Polymarket, spares rival Kalshi
France, Spain, Brazil and Australia are drawing different lines around Polymarket and Kalshi, exposing regulatory fragmentation.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 21+22
A100-year-old baseball glove maker now designs gaming chairs | Nike Radical AirFlow apparel expands globally | Asics turns nine years of startup scouting into annual Kenzen event | Decathlon receives provisional, conditioned approval for Intersport Spain acquisitions | MAP Active acquires Sports Direct Malaysia from Frasers Group in full | Anta Sports Q2 2026: core brand growth remains low single digit | Frasers Group accelerates global expansion despite challenging market conditions | Physical inactivity 2026: The cost of standing still | Impact of sports: Sporting Goods brands are missing their biggest opportunity | Half the story: low coverage of women in sport isn’t just a fairness issue | Foot Locker adds Salomon in first US retail partnership | From 74 triathlon suits to mid-eight-figure revenue: The 21 reasons behind Ryzon’s rise | Joma to sponsor Fetri’s Hyatlón, federation cousin to Hyrox | Asian tennis stars and the sponsorship boom: How the calculus changed | Beyond the sale: could product care be retail’s next edge?
