All Sporting Goods Intelligence articles in Volume 37 Issue 21+22 – Page 3
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News briefsSlovenian ski maker Elan names Žiga Schmidt interim director
Leon Korošec departs Slovenian ski manufacturer Elan after 25 years to become state secretary at Slovenia’s economy ministry.
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OpinionA seat at the table is not the same as a voice at it
FESI represents 1,800 European manufacturers on EU rules, but most reach it only through national federations, not directly.
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ArticleGravel running becomes brands’ new growth strategy
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
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News briefsErreà’s UAE deal jumps from clubs to a whole league
Italian teamwear brand already worked with individual Emirati clubs; now it outfits the entire UAE Pro League through 2028/29.
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ArticleRyzon: How a triathlon startup became a challenger brand
No venture capital. No wholesale. Just community, data and relentless product conviction. Ryzon’s journey is one of the most instructive growth stories in European sports apparel today.
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ArticleThere is more than one way to win a World Cup
Mexico topped adidas sales as champion. Brazil’s Nike kit still dominates style after elimination.
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News briefsDecathlon opens first European airport store, in Geneva
The retailer swaps big-box format for a 150sqm travel-hub concept with round-the-clock lockers.
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ArticleSatisfy’s new gear cools you the harder you sweat
Satisfy’s HeatCrush fabric claims to cool runners more as effort rises, launched with a 15-minute Atacama film.
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News briefsHugo Boss board tells investors: reject Frasers bid
Hugo Boss says Frasers’ €38-a-share offer undervalues the company and urges shareholders to turn it down.
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News briefsVuori taps an NFL tight end to sell gym gear
Vuori has launched the Breathe Collection, a training line fronted by NFL tight end Colston Loveland.
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ArticleReju opens first U.S. R&D center in Pennsylvania
Housing the lab inside Technip Energies’ own facility gives Reju direct access to scale-up expertise its Volcat depolymerization technology still needs.
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News briefsWHOOP hires Nike’s former CMO as members pass 3 million
The wearable brand poaches Nike’s marketing chief just as its membership crosses a major milestone.
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ArticleThe Slazenger brand revival is a 43-minute comedy film
Yes, comedy. Slazenger’s answer to decades of decline is a 43-minute film starring its 23-year-old creative director.
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News briefsNike Radical AirFlow apparel expands globally
A trail-born ventilation platform reaches shelves worldwide and debuts on elite track athletes at the Prefontaine Classic.
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News briefsadidas names Mayer GM Central Europe
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
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News briefsOn splits leadership Olsen built, hands to two chiefs
The commercial function Britt Olsen built from scratch is being split, with an APAC veteran and a Ralph Lauren alum stepping in.
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News briefsRVRC Holding acquires 90.1% of ICANIWILL
RevolutionRace’s parent company just did something it has never done before: buy another brand.
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ArticleSpain regulator OKs Decathlon-Intersport deal, conditions apply
Spain’s competition watchdog says Decathlon could still face a political veto over the Canary Islands deal.
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ArticleCanterbury’s youngest boot yet targets rugby’s biggest segment
Canterbury’s new range leads with elite speed tech, but its most commercially telling launch is aimed at ten-year-olds
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News briefsChelsea FC first Premier League club to join Strava
The Blues become first PL and BWSL side on Strava’s app, reaching 195 million athletes worldwide.
