All Sporting Goods Intelligence articles in Volume 37 Issue 21+22 – Page 4
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ArticleAsian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
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ArticleAsics Ventures launches Kenzen startup pitch program
Asics Ventures formalizes seven years of pitch events into Kenzen, an annual program debuting in Ann Arbor in October 2026
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ArticleMedia firm Versant buys simulator firm Full Swing
Versant Media, parent of Golf Channel, pays $530 million for Full Swing, the tech behind TGL and Tiger Woods’ at-home simulator.
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News briefsFrench retailer i-Run buys Belgian chain Trakks
The PE-backed French running retailer’s purchase of the Belgian chain marks its first physical stores outside its home market.
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News briefsPUMA hires Nike veteran to lead new Core unit
The move follows PUMA splitting its business into separate Sportstyle and Core teams.
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News briefsGymshark appoints new CTO
Shaun Perkinson succeeds John Douglas. The move comes alongside physical retail expansion and the founder’s move to buy back control of the brand.
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ArticleWorld Cup broadcast records mask a bigger social audience
Broadcast records in Canada and the US run alongside a larger, harder-to-monetize creator viewing base.
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Case StudyCase study: how Xtep turned Saucony into a profit engine
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
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ArticleInside Saucony’s marketing: community, not celebrity
Run as One, The Maze and Hood to Coast China’s Victory Team share one message: community over podiums
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News briefsSame name, no relation: two Fischers team up in ski jumping
Austrian ski maker Fischer Sports and German fastening group fischer share a surname but not ownership: now they share a ski jumping deal through 2030.
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ArticleFP Movement, ASICS launch debut footwear collaboration
ASICS’ first joint run-tennis release uses a lifestyle brand to extend beyond performance retail.
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ArticleParis court fines Shein over Lacoste logo imitations
A Paris court fined Shein and banned crocodile-logo imitations EU-wide - faster than France’s fast-fashion law ever has.
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ArticleHalf the story: low coverage of women in sport isn’t just a fairness issue
85 percent of sports coverage still goes to men. Here’s why that’s a structural and a business problem, not just a fairness one.
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ArticleImpact of sports: Sporting Goods brands are missing their biggest opportunity
Stop treating social purpose as a campaign. Start anchoring it in the company’s own objectives, says the MD of the Laureus Sport for Good Foundation Germany, Austria in our interview.
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ArticleWhy sport could be one of the most important social policy tools
The Sporting Goods industry generates billions in annual revenue, but according to FESI its most important contribution may be one that never shows up in trade statistics.
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ArticleMizuno enters esports with athlete-led gaming gear
Mizuno is applying decades of sports-conditioning expertise to a category built around sitting athletes.
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News briefsYKK extends circularity into premium zipper line
The EXCELLA concept follows YKK’s existing recycled-polyester zipper line into a new, higher-visibility application.
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OpinionNike ACG is back again. Can it back up the hype?
A surfwear distribution agency, marketing hype and an open-hole shirt test whether ACG’s story and execution are aligned.
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News briefsAlpes 2030 finally makes 50-50 more than a slogan
For the first time, Winter Games quotas will be split evenly between men and women, the IOC confirms.
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ArticleWho will kick this ball in New York?
Spain, France, England and Argentina are down to four. adidas has already revealed the ball waiting for Sunday’s finalists.
