All Athletics articles

  • New Balance
    News briefs

    New Balance signs Marvin Harrison Jr. ahead of NFL Draft


    Source: New Balance New Balance has added wide receiver Marvin Harrison Jr. to its roster of athletes in anticipation of the 2024 NFL Draft. Harrison Jr., who played college football at Ohio State, earned All-American honors twice and clinched the prestigious Fred Biletnikoff Award in 2023 for ...

  • Jamaica-Puma-Shanieka_Ricketts
    News briefs

    Adidas reportedly trying to snatch Jamaica Athletics from Puma


    Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA). JAAA has had a long-term partnership with Puma since 2002. The current deal, reportedly worth about $1 million per year, will expire in December 2024. For an ...

  • SGI Europe Vol 35 n°15+16-1
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    SGI Europe Executive Edition: Vol 35 - 15+16


    US sporting goods imports decline sharply in Q1 | Court approves BowFlex purchase agreement | Decathlon’s global revenue surges by 4.4% to €15.6 billion | Superdry unveils restructuring plans amid financial struggles | “Biggest marketing investment ever”: Puma launches brand campaign | Climate responsibility rating: H&M and Inditex are better than Nike and Adidas | Asics study reveals link between teenage exercise and adult mental wellbeing | More trouble with uniforms for Nike, Adidas ends partnership with Parley for the Oceans | Decathlon France raised revenues | focused on circularity in FY23 | Lululemon unveils Team Canada’s kit for Paris 2024 | Protest supports NGOs and initiatives that ‘help everyone ride more’ | Agilitas Sports appoints former Adidas Design Director as VP Footwear Design | Asics presents new Nimbus Mirai as its “most circular shoe ever” | Change of Iberian plans for Sprinter, Sport Zone

  • SGI Europe new taxonomy

    Get to know the new SGI Europe taxonomy


    We reorganized our topics to provide you, our valued readers, with a clearer and more comprehensive overview. Get the details.

  • athletics-ventures
    News briefs

    UK Athletics, London Marathon Events and Great Run Co. launch joint venture


    UK Athletics, London Marathon Events and The Great Run Company have announced the creation of Athletic Ventures, a new joint venture that is set “to transform the future and growth of athletics in the UK and to deliver major athletics events.” Athletic Ventures is launching ahead of this year’s London ...

  • Running conferences
    News briefs

    New global partnership in running business conferences


    European Athletics, Running Industry Alliance (RIA) and Running USA have announced a new partnership aimed at enhancing the global running industry’s business landscape. As part of this strategic alliance, the three running business conferences that each organization stages annually or biennially will support each other in terms of content, cross-promotion, ...

  • Short stops

    Short Stops Week 16, 2024


    ATHLETES +++ With Phillies pitcher Aaron Nola, Dodgers player Chris Taylor and Cardinals player Brendan Donovan, Skechers has added three more MLB players to its list of ambassadors +++ British triathlete and cross-country runner Hugo Milner, 25, has joined the roster of athletes of Swiss brand On +++ Puma ...

  • olympic-flag
    News briefs

    End of an era: World Athletics pays track&field gold medalists at 2024 Olympics


    In a historic move, World Athletics has announced plans to award prize money to gold medalists in track and field events at the upcoming 2024 Olympics in Paris, marking a significant departure from traditional Olympic practices. A total of $2.4 million has been allocated for prize money at the 2024 ...

  • Short stops

    Short Stops Week 15, 2024


    ATHLETES +++ Skechers has announced baseball star Albert Pujols as a new brand ambassador for Spanish-language campaigns +++ American alpine skiing champion Mikaela Shiffrin and Norwegian racer Aleksander Aamodt Kilde announced on their social media accounts on April 4 that they are officially engaged +++ Golf technology company Rad Golf ...

  • Centerline_Athletics_logo
    News briefs

    Centerline Athletics debuts line, partners with pro pickleball player


    Centerline Athletics, a new player in the performance apparel market, recently launched its line, targeting both men and women. The brand kicked off with a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete. Centerline Athletics says it distinguishes itself with its innovative Griptek technology, promising ...

  • SGI Europe Vol 35 n°13+14-1
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    SGI Europe Executive Edition: Vol 35 - 13+14


    Nike posts digital decline for first time in nine years | Lululemon posts strong Q4 results, some Q1 softness in US | Majority of Foot Locker’s annual non-US sales generated by five countries | DFB’s Strategic Shift: Adidas to Nike, Redefining Football Apparel’s Future | Anta Sports’ FY23 operating profit rises 45 percent | Fila Holdings continues to reshape business model | Busy summer of sports, soft comps should bolster JD Sports Nike addresses backlash over England kit for Euro 2024 | Shein considers supply chain as a service | Grupo SBF improves key metrics in FY23 | Lamoda Sport and DeSport gear up development strategies | Competition on marketplaces is becoming increasingly difficult: Russian retailers

  • XX-XY-Athletics
    News briefs

    Former Levi’s president Jennifer Sey launches XX-XY Athletics


    Jennifer Sey, the former Levi’s Global Brand President, is launching her own direct-to-consumer athletic apparel brand, XX-XY Athletics. The new brand is meant to offer premium casual athletic clothing while also focusing on a message that recommends “being brave, telling the truth, and protecting women’s sports.” No athletic or fitness ...

  • Asics_Logo.svgz

    Asics announces Festival of running weekend


    Source: Asics Asics is gearing up to host a one-of-a-kind Festival of Running weekend in Paris from April 5 to 7, 2024, dedicated to showcasing the transformative power of running on the mind and body. The festivities kick off on April 5 with an elite race sanctioned ...

  • SGI Europe Vol 35 n°9+10
    PDF Newsletter

    SGI Europe Executive Edition: Vol 35 - 9+10


    Puma expects business headwinds to persist in H1 of 2024 | IIC reports another successful year | Technical apparel will fuel Amer Sports’ growth in FY24 | Frasers Group boosts board with key appointments | Foot Locker delivers tepid outlook, delays Ebit margin objective | Moncler Group’s FY23 Ebit increases by 15 percent | Acushnet pleased with golf’s resilience across the EMEA | Gymshark’s annual profit drops despite higher sales | Bowflex files for bankruptcy protection, reaches stalking horse agreement | OOSC Clothing secures £1.4m export finance deal to fuel global expansion |  MonclerGrinta withdraws from Double R, signs consultation agreement with RPHSalomon launches 3rd gen of Index recyclable running shoe | Gildan results benefit from higher customer replenishment | Globe spinning in right direction with shift in focus | A bright future for pickleball in Spain? | Refurbed expands into the second-hand sporting goods market | A new player emerges in the Russian sporting goods market

  • lululemon_FURTHER_Athletes_Group_Portrait
    News briefs

    Lululemon releases collection by and for women, for 6-day ultramarathon


    Lululemon introduces new products developed for female athletes, co-created by 10 female athletes from the brand’s global ambassador collective. The 36 new products ensure they meet the demands of the brand’s own first-of-its-kind ultramarathon for women, titled Further, which begins March 6, just ahead of International Women’s Day. Designed to ...

  • World-Athletics-logo
    News briefs

    Beijing to host 2027 World Athletics Championships


    The World Athletics (WA) governing body has revealed that Beijing, China’s capital, will be the host city for the prestigious 2027 edition of the World Athletics Championships. The decision was announced following a council meeting in Scotland, preceding the World Athletics Indoor Championships set to take place in Glasgow from ...

  • Kirpun - 42 House - Rift Valley, Kenya

    Decathlon’s Kenyan running project, and some others


    Decathlon has opened a training center for distance runners. Located in Iten, Kenya, with a rooftop view of the Rift Valley, the center consists of a 500-square-meter main building, with 11 bedrooms of 25 square meters each, a gym and a refectory. It is built to lodge 22 runners at ...

  • nicolas-hoizey-Lno6-CxVXgo-unsplash
    News briefs

    Record UK viewership for women’s sports in 2023


    A historic surge in viewership for women’s sports on linear TV swept across the United Kingdom in 2023, according to a report by the Women’s Sport Trust. The report reveals that audience numbers for female athletics reached an all-time high. A staggering total of 46.7 million individuals tuned in to ...

  • Reflo-kane
    News briefs

    Reflo has a new investor and brand ambassador


    Reflo, a British sustainable performance wear brand, has announced Harry Kane as an investor in its first seed-funding round, which raised around £1 million (€1.17m), with other investors from the worlds of athletics, green technology and creative services. In addition, the England men’s football captain will become a golf ambassador, ...

  • Two Ten
    News briefs

    Two Ten Footwear Foundation names new Board Chair and Vice Chair


    US nonprofit Two Ten Footwear Foundation, which has been supporting the interests of employees in the US footwear industry since the 1930s, announced its new Board Chair and Vice Chair at the foundation’s Board of Directors meeting last month. Joe Preston, President & CEO of New Balance, succeeds David Kahan, ...